Digital Marketing Director

Role: Digital Marketing Director

Experience: 10 - 15 years

CTC Offered: 30-60 LPA

Location: Mumbai

About the Role:

As the Head of Digital Marketing, you will be the torchbearer of our brand identity, storytelling, and user experience across every touchpoint. You will lead and inspire a multidisciplinary creative team to craft high-impact campaigns, content, and communication that connect deeply with our audience.

What You’ll Do:

*Creative Strategy & Brand Leadership Define, build, and constantly evolve brand identity, tone, and visual language.

*Lead the ideation and execution of integrated marketing campaigns that are bold, emotional, and memorable.

*Own content strategy across platforms – web, social, email, offline, events, and more.

*Collaborate with internal and external creative teams, production houses, and influencers to deliver high-quality creatives.

*Conceptualize and oversee video, motion graphics, visual storytelling, and design across media.

*Establish brand guidelines and ensure consistency across all touchpoints and departments.

*Spearhead thought leadership, awards, and brand partnerships to elevate our public presence.

*Turn marketing into a cultural voice – from memes to masterclasses to storytelling formats that drive community and engagement.

*Customer Experience & Content Innovation Champion audience-first creative thinking rooted in research and behavior.

*Reimagine customer journeys with a creative lens – from ads to landing pages to nurturing flows.

*Explore new creative formats (AI, AR, personalization, etc.) to push boundaries.

*Implement feedback loops from learners to evolve communication continuously.

*Performance & Channel Strategy Guide a lean performance team to support creative campaigns with targeted media strategies (Google Ads, Meta Ads, etc.).

*Track and report campaign effectiveness, using insights to refine creative messaging further.

*Work with digital teams to ensure SEO, SEM, and analytics align with brand positioning.

*Collaborate with web and product teams to elevate storytelling on the site and across digital properties.

*Collaboration & Team Leadership Lead, mentor, and grow a multidisciplinary team of 25+ across content, design, video, social, and growth.

*Build a culture of experimentation, creativity, and execution excellence.

*Collaborate with sales, product, and academic teams to bring the brand voice into every layer of the learner experience.

Requirements:

Must-Have:

*10+ years of experience in brand marketing, content, creative strategy, or integrated campaigns.

*Portfolio of high-impact brand campaigns across video, social, digital, and offline.

*Experience managing large creative teams or cross-functional marketing squads.

*Deep understanding of Gen Z and millennial content formats and behaviors.

*Strong creative judgment, storytelling ability, and a user-centric mindset.

Should Have:

*Familiarity with performance marketing, and the ability to brief and interpret results from digital teams.

*Understanding of UI/UX principles and content-led website optimization.

*Experience in education, media, lifestyle, or consumer-first industries.

Nice to Have:

*Basic knowledge of tools like Figma, Premier Pro, or creative suites.

*A POV on emerging platforms and trends