Digital Marketing Director

Job Title: Global Head – Digital Marketing

Grade-VP

Mumbai

Chief Marketing Officer

Central Marketing | Intellect Design Arena

4/6

Exp-16+

Purpose of the Role

Global Head, Digital Marketing

This role will lead a team of digital specialists across SEO/SEM, performance marketing, marketing automation, social media, content, analytics, and digital experience to ensure all digital touchpoints deliver measurable business impact.

Core Responsibilities

1. Strategic Leadership

• Define the global digital marketing roadmap and KPIs in alignment with business objectives.
• Champion a unified brand experience across all digital channels and markets.
• Collaborate with product, sales, and regional marketing leaders to align strategies with market-specific needs.
• Act as the internal futurist and evangelist for marketing innovation, educating leadership and product teams on the evolving digital landscape.

2. Digital Channel Management

• Lead global SEO & SEM strategy to maximize visibility and conversion.
• Oversee paid media campaigns (Google and LinkedIn) with clear ROI accountability.
• Direct social media strategy for thought leadership, customer engagement, and employer branding.
• Manage digital content strategy across corporate website, microsites, and partner portals.
• Drive the creation of high-impact content assets: solution pages, whitepapers, case studies, leadership articles, video explainers, and AI-generated content workflows.
• Build an AI-led digital command center that blends insights from multiple sources: web, CRM, social, customer intent - to deliver predictive and prescriptive actions.
• Pilot tools like ChatGPT, Jasper, Perplexity, and Lumen5 for agile, content-at-scale delivery.

3. Innovation & Continuous Improvement

• Stay ahead of digital trends, emerging platforms, and regulatory changes in financial services marketing.
• Introduce innovative digital formats (interactive tools, digital events, gamified learning) to enhance engagement.

4. Brand and Experience Marketing

• Create consistent and immersive brand experiences across digital touchpoints—website, social, video, partner portals, digital events.
• Lead social media storytelling, especially for strategic narratives like Explainable AI, Composable Banking, Business Impact AI, and ESG alignment.
• Partner with creative, UI/UX, and motion teams to build a visual grammar for Intellect—evolving the digital brand identity globally.
• Design co-marketing programs with AWS, Microsoft, IBM, and other strategic alliances to increase joint visibility and influence.

5. Analytics, Measurement & Optimization

• Define global KPIs and benchmarks across awareness, engagement, conversion, pipeline velocity, CAC, and RoI.
• Establish a culture of experimentation—test & learn loops, conversion optimization, retargeting strategies, and behavioral insights.
• Share monthly impact reports and campaign retrospectives with leadership and business heads.

5. People Leadership & Collaboration

• Build, mentor, and inspire a high-performance global digital marketing team.
• Foster cross-functional collaboration with sales, product marketing, and regional teams.

Experience & Qualifications

• 10–15 years in B2B digital marketing; preferably from SaaS, Fintech, Enterprise Tech, or Consulting industries.
• Proven global experience leading multi-region campaigns, digital transformation initiatives, and pipeline generation programs.
• Prior leadership of teams across content, performance marketing, automation, and digital experience.
• An MBA or advanced degree in Marketing, Digital Strategy, or Data Science is preferred.
• Proficiency in Google Analytics (GA4), SEO tools (SEMRush, Ahrefs), marketing automation (Marketo, HubSpot, Pardot), CRM (Salesforce), and ABM platforms (Demandbase, 6sense).
• Strong understanding of compliance and regulatory considerations in financial services marketing.