Search Engine Marketing Manager

We are looking for a results-driven Senior SEM Manager to lead and execute paid search strategy across Google Ads, Bing Ads, and other SEM platforms. This role demands a professional with a proven track record of managing medium to large-scale PPC budgets (minimum $500,000/month), delivering 2x ROAS (excluding branded campaigns), and driving exceptional performance in e-commerce verticals across global markets.

This role also requires a working understanding of broader digital marketing channels—including SEO, email marketing, and paid social media advertising—to ensure alignment across performance marketing initiatives.

Key Responsibilities

• Campaign Strategy & Execution:
• Define and execute comprehensive SEM strategies aligned with business goals.
• Own performance marketing for Google Ads, Bing Ads, and remarketing platforms.
• Scale paid search programs with a strong focus on non-branded campaigns and performance ROAS.
• Budget Management:
• Manage and optimize large monthly budgets (~$500K+), ensuring spend efficiency and revenue growth.
• Conduct ongoing bid and budget adjustments to meet ROAS and CPA goals.
• E-commerce Focus:
• Plan and execute PPC campaigns for e-commerce clients targeting international regions (US, India, AU, CA, NZ, UK).
• Deep understanding of e-commerce funnels, product-level performance, and dynamic ad strategies.
• Analytics & Reporting:
• Leverage Google Analytics and PPC platform dashboards to track KPIs.
• Generate in-depth performance reports and derive actionable insights to enhance campaign outcomes.
• Implement A/B tests and continuously improve ad creatives, keywords, and targeting.
• Tools & Technology:
• Hands-on experience with SEM tools such as SEMrush, WordStream, SpyFu, AdEspresso, Optimizer and others.
• Strong familiarity with Adobe Efficient Frontier and Adobe Analytics is mandatory.
• Team & Stakeholder Collaboration:
• Collaborate with internal teams (design, content, tech) to ensure seamless campaign execution.
• Present findings and growth strategies to senior stakeholders.

Qualifications & Skills

• Minimum 7–8 years of hands-on SEM/PPC experience, particularly in large-scale e-commerce environments.
• Demonstrated ability to drive 2x ROAS from non-branded paid search campaigns.
• Expertise in Google Ads (Search, AI Search Max, Pmax, Display, Shopping), Bing Ads, and retargeting platforms.
• Proficient in Google Analytics; ability to build dashboards, derive insights, and inform decision-making.
• Familiarity with tools like SEMrush, SpyFu, WordStream, AdEspresso, and Adobe marketing tools.
• Google AdWords Certification is highly preferred.
• Strong analytical, communication, and strategic planning skills

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Preferred Certifications

• Google Ads Certification
• Adobe Analytics Certification (plus)