Search Engine Marketing Manager

Job Description

We are looking for a results-driven Senior SEM Manager to lead and execute paid search strategy across Google Ads, Bing Ads, and other SEM platforms. This role demands a professional with a proven track record of managing medium to large-scale PPC budgets (minimum $500,000/month), delivering 2x ROAS (excluding branded campaigns), and driving exceptional performance in e-commerce verticals across global markets. This role also requires a working understanding of broader digital marketing channels—including SEO, email marketing, and paid social media advertising—to ensure alignment across performance marketing initiatives. Key Responsibilities Campaign Strategy & Execution: Define and execute comprehensive SEM strategies aligned with business goals. Own performance marketing for Google Ads, Bing Ads, and remarketing platforms. Scale paid search programs with a strong focus on non-branded campaigns and performance ROAS. Budget Management: Manage and optimize large monthly budgets (~$500K+), ensuring spend efficiency and revenue growth. Conduct ongoing bid and budget adjustments to meet ROAS and CPA goals. E-commerce Focus: Plan and execute PPC campaigns for e-commerce clients targeting international regions (US, India, AU, CA, NZ, UK). Deep understanding of e-commerce funnels, product-level performance, and dynamic ad strategies. Analytics & Reporting: Leverage Google Analytics and PPC platform dashboards to track KPIs. Generate in-depth performance reports and derive actionable insights to enhance campaign outcomes. Implement A/B tests and continuously improve ad creatives, keywords, and targeting. Tools & Technology: Hands-on experience with SEM tools such as SEMrush, WordStream, SpyFu, AdEspresso, Optimizer and others. Strong familiarity with Adobe Efficient Frontier and Adobe Analytics is mandatory. Team & Stakeholder Collaboration: Collaborate with internal teams (design, content, tech) to ensure seamless campaign execution. Present findings and growth strategies to senior stakeholders. Qualifications & Skills Minimum 7–8 years of hands-on SEM/PPC experience, particularly in large-scale e-commerce environments. Demonstrated ability to drive 2x ROAS from non-branded paid search campaigns. Expertise in Google Ads (Search, AI Search Max, Pmax, Display, Shopping), Bing Ads, and retargeting platforms. Proficient in Google Analytics; ability to build dashboards, derive insights, and inform decision-making. Familiarity with tools like SEMrush, SpyFu, WordStream, AdEspresso, and Adobe marketing tools. Google AdWords Certification is highly preferred. Strong analytical, communication, and strategic planning skills . Preferred Certifications Google Ads Certification Adobe Analytics Certification (plus)