Company Website - https://www.itvedant.com/ Contact - HR - Divya - 9136064071 JOB DESCRIPTION - Corporate Relation Officer We are looking for a Corporate Relations Officer who can bridge the gap between talent and industry by fostering corporate partnerships, driving learner placements, and expanding our hiring network Key Responsibilities: Generate corporate leads for learner placements, training programs, and partnerships . Nurture and maintain relationships with existing corporate partners through creative engagement strategies. Ensure end-to-end coordination as per corporate client requirements. Align and schedule at least 30 interviews with corporate clients every month. Achieve monthly placement targets by developing and executing strategic initiatives. Design and implement BTL (Below The Line) campaigns for organic lead generation and brand positioning. What Were Looking For: Experience: 2 to 10 years in corporate relations, placements, or business development . Negotiation & Communication Skills Your ability to influence decisions and build lasting partnerships will be key. Tech-Savvy Experience using bulk email, WhatsApp tools, and CRM systems for seamless communication. Persuasion & Relationship-Building – A natural at connecting with people and maintaining long-term corporate ties. Result-Oriented Mindset – Passionate about achieving placement targets and bringing innovative solutions. Why Join Us? Opportunity to work with a leading education company driving career placements. Exposure to corporate networking and partnership-building . A fast-growing, target-driven environment with excellent career growth opportunities

Generate corporate leads for learner placements Nurture and maintain relationships with corporate partners. Ensure end-to-end coordination as per corporate client requirements. Experience using bulk email, WhatsApp tools, & CRM systems

Corporate & CSR Partnerships - Program design with HR/L&D or CSR heads; negotiate MoUs funded scholarships Government & Skill Mission Projects - NSDC Internship & Placement Initiatives University Collaborations Admissions & Revenue Impact

Job Summary: We are seeking a highly driven and strategic Senior Marketing Manager to lead and scale our marketing initiatives across digital and offline channels. This role is pivotal in achieving brand growth, lead generation, and market positioning in a competitive education landscape. The candidate will oversee performance marketing (PPC) , branding , BTL activities , and integrated campaigns that drive measurable business results. Key Responsibilities: 1. Performance Marketing (PPC & Paid Campaigns): Develop, implement, and optimize data-driven PPC campaigns across platforms (Google Ads, Meta, YouTube, LinkedIn). Manage performance metrics such as CPL, CTR, ROAS, and CAC, ensuring continuous improvement. Create advanced remarketing, retargeting, and funnel-based campaigns. Leverage Google Analytics, Tag Manager, Hotjar, and similar tools to assess behavior and campaign impact. 2. Branding & Brand Development: Design and execute impactful brand awareness campaigns that resonate with the student and parent audience. Ensure visual and verbal brand consistency across all touchpoints (digital, print, events, social). Own and enhance the brand voice, storytelling, and positioning in the competitive education space. Monitor brand reputation online and manage ORM (Online Reputation Management) strategies. 3. BTL & On-Ground Marketing: Plan and execute targeted BTL activities career fairs, college fests, school workshops, kiosks, tie-ups with coaching classes, etc. Identify regional marketing opportunities and localize content/campaigns accordingly. Measure ROI of each on-ground activation and improve footfall/enquiry generation. 4. Digital Marketing Integration: Oversee SEO strategy in collaboration with content and web teams. Monitor website traffic, behavior flow, bounce rates, and conversion performance. Implement marketing automation tools for lead nurturing and funnel optimization. Drive email marketing campaigns with high open rates, CTR, and conversion. 5. Strategy, Analytics & Planning: Develop quarterly and annual marketing calendars aligned with business and academic cycles. Define and track KPIs for all campaigns and channels. Analyze lead quality, drop-off rates, and user journey insights to guide content and creative development. Use insights from competitor analysis and market trends to inform campaign strategies. 6. Content Collaboration: Guide content creation for ad creatives, blogs, student testimonials, video content, landing pages, etc. Drive storytelling that builds emotional resonance with prospective students and parents. 7. Stakeholder Management: Work closely with sales, academics, and branch heads to ensure alignment on campaign objectives. Coordinate with external vendors, creative agencies, event organizers, and media partners. 8. Leadership & Team Development: Lead, mentor, and motivate the marketing team to meet goals and upskill continuously. Set clear KPIs and conduct monthly performance reviews. Foster a performance-driven and creative marketing culture. Key Skills & Competencies: Expertise in Google Ads, Meta Ads Manager, YouTube Campaigns, Google Analytics, Strong analytical mindset comfortable with numbers, attribution models, dashboards. Deep understanding of student decision-making behavior and educational cycles. Creative flair with a performance-oriented mindset. Exceptional communication, stakeholder engagement, and cross-functional collaboration skills. Experience in lead lifecycle management and funnel optimization. Eligibility & Qualifications: Bachelor's or Master’s degree in Marketing, Business Administration, Mass Communication, or a related field. 6–10 years of marketing experience, preferably in the education, training, or EdTech sector. Certifications in Google Ads or Digital Marketing Strategy are preferred. Proven experience in managing high-budget digital campaigns and successful on-ground activations. KPI METRIX 1. PPC Management – 35% Plan and execute PPC strategies to fill batches within deadlines. Focus on improving lead quality to boost conversion ratios. Maintain an optimum Customer Acquisition Cost (CAC). Optimize Google, Meta, and YouTube campaigns regularly. Track and improve ROI, CPL, and CTR consistently. 2. BTL Activities – 20% Execute hoardings, flyers, and other outdoor marketing initiatives. Plan and organize college seminars, workshops, and community events. Ensure timely execution of all offline campaigns. Monitor footfall and enquiries generated from BTL efforts. 3. Branding – 20% Manage and enhance social media presence through regular posting. Improve online reviews and brand reputation across platforms. Coordinate website updates and ensure accurate, engaging content. Monitor reach, engagement, and follower growth month-on-month. 4. Creative & Content Oversight – 10% Review videos, posters, banners, and graphics before release. Ensure consistency in branding, messaging, and visual appeal. Introduce innovative and engaging creative ideas. Collaborate with design teams for timely and quality output. 5. Budget Planning & Revenue Generation – 15% Create and manage monthly/quarterly marketing budgets. Monitor expenses and ensure maximum ROI on all campaigns. Oversee broadcasting and visibility of all marketing activities. Align campaigns with admission revenue targets

JOB INTRODUCTION : Performance Marketing focuses on driving specific, measurable results like clicks, conversions, and sales. A Performance Marketing Specialist plans and optimizes campaigns across digital channels, using data to track key metrics like ROI and CPA. They continuously test and refine strategies to ensure campaigns meet objectives efficiently. Strong analytical skills and digital marketing expertise are essential for success. ROLES & RESPONSIBILITIES Perform daily account management on Google Ads or other search platforms Understand client goals, create and execute strategies to exceed defined goals Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels Manage a team Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals. Communication to team and management on project development, timelines, and results. Work with leadership to explain and modify strategic plans Understand and stay current on industry trends, competitive landscape, and internal product development efforts Be accountable for the Monthly/ Quarterly Business Review meetings and showcase business growth. Be responsible for Team Growth and planning personal development programs for subordinates. Are a tech graduate/MBA with experience in Search Engine Marketing (SEM), SEO and Paid Search (PPC)Are passionate about Search and internet marketing Have an outstanding ability to think creatively, and identify and resolve problems Have excellent communication and interpersonal skills, with the ability to be personable yet persistent Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals Have high levels of integrity, autonomy, and self-motivation Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end JOB QUALIFICATION & SKILL SETS: Proven 3 - 8 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics Analytical approach + Data-Driven Thought Process + Optimization mindset The ability to think creatively, own things and work independently in a fast-paced environment A start-up mentality with a bias to action and the ability to flex in a fast-paced environment