Search Engine Marketing Manager

Position: SEM Manager

Job Type: Full Time

Location: Navi Mumbai

Annual Salary Range: As per Industry Standard

Minimum Education: Graduate

Experience Required: 4 to 6 years

SEM Manager

Responsibilities:

• Manage Search Engine Marketing, Social Media Advertising, Affiliate Marketing, Display & Native Advertising, Programmatic Ads etc.

• Develop and implement comprehensive paid digital marketing plans in line with brand’s marketing programme and business priorities.

• Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives

• Leverage data insights to identify root causes & build solutions

• Develop new ideas to improve and support branding department initiatives.

• Maintain, monitor & optimize all ad platforms for lower cost of customer acquisition.

• Coordinate with internal team for creative & content requirements.

• Track, report, and analyze website analytics and PPC initiatives and campaigns for spends, visits and daily budget.

• Find opportunities for optimization through A/B tests.

• Research on industry & competitor trends to apply best practices.

• A proven track record of running ads with spends of minimum 5 lakhs to 50 lacs per month or more on a single brand whether inhouse or as a part of the agency

Requirements:

• 4+ years of hands-on experience managing Google Ads, YouTube Ads, and Facebook/Instagram Ads. 

• Proven track record of optimizing campaigns for conversions and ROI. 

• Expertise in Google Analytics, Google Tag Manager, and Facebook Pixel. 

• Strong understanding of video ad formats, creative, and engagement strategies. 

• Experience with A/B testing, audience segmentation, and retargeting. 

• Proficiency in Google Ads Editor, Meta Ads Manager, and reporting tools like Data Studio. 

• Strong analytical skills with experience in Excel/Google Sheets. 

• Google Ads and Facebook Blueprint Certifications are a plus.