Job Description The SEM Manager is accountable for successfully managing paid search campaigns for enterprise-level clients. This team member works under the direction of the Director, Paid Search and in coordination with a variety of cross-functional team members. Responsibilities: Plan, develop, and implement SEM strategies. Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyse website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Optimise copy and landing pages for paid search engine marketing campaigns Perform ongoing paid keyword discovery, expansion and optimisation Research and analyse competitor advertising links Requirements: Proven SEM experience and success managing PPC campaigns across Google, Facebook, Yahoo and Bing Well-versed in performance marketing, conversion, and online customer acquisition Up-to-date with the latest trends and best practices in search engine marketing In-depth experience with bid management tools Experience with website analytics tools (e.g, Google Analytics, GTM, NetInsight, Omniture, WebTrends, Etc.) Strong analytical skills and experience generating SEM reports Familiarity with A/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints Past experience in the education industry is preferable Show more Show less