Job Description The SEM Manager is accountable for successfully managing paid search campaigns for enterprise-level clients. This team member works under the direction of the Director, Paid Search and in coordination with a variety of cross-functional team members. Responsibilities: Plan, develop, and implement SEM strategies. Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyse website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Optimise copy and landing pages for paid search engine marketing campaigns Perform ongoing paid keyword discovery, expansion and optimisation Research and analyse competitor advertising links Requirements: Proven SEM experience and success managing PPC campaigns across Google, Facebook, Yahoo and Bing Well-versed in performance marketing, conversion, and online customer acquisition Up-to-date with the latest trends and best practices in search engine marketing In-depth experience with bid management tools Experience with website analytics tools (e.g, Google Analytics, GTM, NetInsight, Omniture, WebTrends, Etc.) Strong analytical skills and experience generating SEM reports Familiarity with A/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints Past experience in the education industry is preferable Show more Show less
Job Description To execute projects/ day to day delivery of everything that goes out from the Growth Track to its clients. Lead a team through various managers/ Team Leads and actively consult with clients regarding the challenges confronting businesses pursuing an online/offline strategy to drive traffic, increase conversion, increase average order size and visitor loyalty. Responsibilities Basic knowledge of all aspects of Digital Marketing - Paid Campaigns, Social Media, SEO and Website Development. Aware and in pursuit of opportunities for account growth with existing clients Responsible for all client communications, conflict resolution, and compliance on client deliverables Work collaboratively with the planning and creative teams to develop and execute online/offline strategies Manage program execution and financial performance while ensuring that overall strategy is sound and on point Effectively manage projects to deliver on Cost, Quality, and Timing targets Compile and analyse search data and metrics and make decisions regarding campaign direction Maintain schedule performance index and cost performance index Follow-up with cross functional departments to strictly adhere to time and action calendar Keep quality check-up right from the start till completion of the project Provide thorough training to the team members; mentor and guide them on regular basis Job Requirement Prior work experience in Client Servicing / Account Management Should have the ability to effectively and efficiently manage a large team Strong awareness of Google Algorithm Updates Ability to specify technical changes to technical/development teams Excellent communication skills
Role Overview: You will be responsible for executing projects and day-to-day delivery of services to clients of the Growth Track. Leading a team through various managers and Team Leads, you will actively consult with clients to address challenges faced by businesses pursuing an online/offline strategy to enhance traffic, conversion rates, average order size, and visitor loyalty. Key Responsibilities: - Demonstrate basic knowledge of all areas of Digital Marketing such as Paid Campaigns, Social Media, SEO, and Website Development. - Identify and pursue opportunities for account growth with existing clients. - Manage all client communications, resolve conflicts, and ensure compliance with client deliverables. - Collaborate with planning and creative teams to develop and implement online/offline strategies. - Oversee program execution and financial performance while maintaining alignment with the overall strategy. - Manage projects effectively to meet Cost, Quality, and Timing targets. - Analyze search data and metrics to make informed decisions on campaign direction. - Monitor schedule performance index and cost performance index. - Coordinate with cross-functional departments to adhere to the time and action calendar. - Ensure quality checks are carried out throughout the project lifecycle. - Provide comprehensive training to team members, offering mentorship and guidance regularly. Qualifications Required: - Previous experience in Client Servicing/Account Management is essential. - Ability to efficiently manage a large team. - Strong understanding of Google Algorithm Updates. - Capability to communicate technical changes to development teams effectively. - Excellent communication skills are a must.,
Job Description At Growth Track Info Tech, we are looking for Social Media Executive, who can think and understand the pulse of the brand. The job location will be NIMS University, Jaipur. Accommodation will be provided by the company. KRAs Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Moderate all user-generated content in line with the moderation policy for each community Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions Identify consumers’ needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images and tone) Requirements Proven work experience in Social Media. Basic understanding of different platforms of Social Media like Instagram, Facebook, LinkedIn etc. Excellent writing and editing skills in English Expertise in creativity and content curation