Search Engine Marketing Manager

About Dentsu International India:

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle,

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth.

Learn more at:

https://www.dentsu.com/

https://www.dentsu.com/careers

Role Summary:

Designation- SEM Manager

Experience - 4-5 Years

Location - Bangalore

About the Role

We are looking for a highly skilled Search Engine Marketing (SEM) Manager with 45 years of hands-on experience managing performance-driven campaigns across Google Ads, Yahoo Ads, and emerging platforms like Reddit Ads. The ideal candidate is data-driven, detail-oriented, and thrives in a fast-paced environment where experimentation, optimization, and measurable ROI are critical.

• Plan, execute, and optimize SEM campaigns across Google Ads, Yahoo Ads, and Reddit Ads, ensuring alignment with business objectives.
• Conduct keyword research, ad copy creation, audience targeting, and bid management to maximize campaign performance.
• Monitor campaign performance metrics (CTR, CPC, ROAS, CPA, etc.) and proactively implement optimization strategies.
• Manage budgets effectively, ensuring optimal spend allocation across platforms.
• Perform A/B testing on ad creatives, landing pages, and audience segments to improve performance.
• Stay updated on search engine algorithm changes, ad platform updates, and SEM best practices.
• Collaborate with design, content, and analytics teams to improve ad quality, relevance, and landing page experiences.
• Prepare and present regular performance reports, insights, and recommendations to internal stakeholders.

Qualifications & Skills

• 45 years of proven experience in SEM / Paid Search management.
• Hands-on expertise with Google Ads (Search, Display, YouTube), Yahoo Ads, and Reddit Ads.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and other reporting tools.
• Demonstrated success in managing large-scale campaigns and budgets.
• Experience with conversion tracking, attribution models, and campaign automation.
• Proficiency in Excel/Sheets for data analysis and reporting.
• Strong communication skills with the ability to explain performance insights to non-technical stakeholders.
• Self-starter with a test-and-learn mindset and a passion for digital marketing innovations.

Added Advantage

• Prior experience working with Finance clients in the EMEA region.
• Familiarity with SEO fundamentals to complement SEM efforts.
• Knowledge of third-party tools like SEMRush, Ahrefs, or SimilarWeb.