Head of Sales

Job Description

Key Responsibilities: 🔹 Personal Training & Membership Sales Ownership Lead and own monthly PT and membership revenue targets across all WTF branches. Develop and execute scalable systems for PT upselling, client conversions, and tracking. Monitor and drive trial-to-paid PT conversions and monthly PT penetration rates. 🔹 Sales Team Leadership Directly manage and guide Cluster Managers (Sales & Ops) across regions. Build daily/weekly dashboards to monitor sales KPIs at branch and regional levels. Enforce discipline, accountability, and strong sales performance on the ground. Execute monthly sales reviews, forecasting, and territory planning. 🔹 Strategic Revenue Planning Collaborate with leadership on revenue forecasting, PT pricing models, and monetization strategy. Identify revenue leakages or growth barriers and resolve them with structured interventions. Design and implement member retention and re-engagement programs to boost LTV (Lifetime Value). 🔹 Team Building & Trainer Upskilling Recruit, onboard, and train high-performing Sales Executives and PTs. Supervise a dedicated Training Lead to upskill gym floor staff in sales techniques and client handling. Design trainer incentive models aligned with PT sales goals. Drive performance coaching, grooming, and motivation of frontline revenue staff. Ideal Candidate Profile: Experience: 5–10 years in the fitness industry (e.g., Cult.Fit, Anytime Fitness, Gold’s Gym), with a strong PT sales and gym operations background. Leadership: Proven experience leading revenue teams across multiple branches or regions. Mindset: Founder-style ownership with a “run-it-like-you-own-it” approach. Skills: Strong command over data, revenue tracking tools (Excel/Google Sheets/CRM). Analytical problem solver with the ability to take quick, data-backed decisions. Excellent communication, coaching, and interpersonal skills. Mobility: Open to regular field visits and branch-level interventions. Education: Graduate/Postgraduate; business or fitness management education preferred. Show more Show less