Head of Sales

Job Title – Sales Lead

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About Honeyman

Honeyman is India’s premium natural honey and bee-based products brand built on a 40+ year legacy of purity, wellness, and craftsmanship. With a wide portfolio of natural honey varieties, honey-based foods, wellness products, and innovative retail formats, Honeyman is rapidly expanding across the country. Our mission is to promote healthier living by replacing refined sugar with pure, natural honey—supported by strong retail presence, franchise growth, and institutional partnerships.

Role Overview

Sales Lead

Key Responsibilities

• Develop and execute the national sales strategy to drive consistent and sustainable revenue growth.

• Build, lead, and mentor a high-performing sales team across regions and channels.

• Identify and acquire new business opportunities across Modern Trade, General Trade, Horeca, Institutional, and Franchise channels.

• Strengthen relationships with key accounts, distributors, retail partners, and institutional buyers.

• Oversee sales planning, forecasting, target setting, and performance monitoring.

• Collaborate closely with marketing, operations, and supply chain teams to ensure seamless product availability and market execution.

• Conduct competitor analysis and track market trends to refine sales strategies.

• Optimize channel-wise profitability and ensure adherence to pricing and commercial guidelines.

• Represent the brand at key industry events, exhibitions, meetings, and strategic presentations.

Requirements

• Experience: 7–10 years of progressive FMCG sales experience; leadership experience is essential.

• Prior experience in Honey, FMCG Food, Beverages, Dairy, Ice Cream, or Health & Wellness categories preferred.

• Proven track record of driving large-scale sales growth and managing Pan India operations.

• Strong network across distributors, retail chains, institutional buyers, and industry stakeholders.

• Exceptional leadership, negotiation, communication, and analytical skills.

• Ability to travel frequently and manage teams across multiple locations.

• Self-driven, strategic thinker with a strong execution mindset.

Compensation

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