Head of Sales & Marketing

Job Title: Sales & Marketing Head

Role Overview

The Sales & Marketing Head will lead the company’s revenue growth initiatives by building a strong sales pipeline, forging partnerships, and executing impactful marketing campaigns. The role demands a balance of strategic thinking and on-ground execution to position the company as the first choice for premium long-stay accommodation for students and working professionals.

Key Responsibilities

Sales Strategy & Execution

• Develop and implement sales strategies to achieve occupancy and revenue targets across all properties.
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• Drive direct sales through B2C channels (students, working professionals) and B2B partnerships (colleges, corporates, relocation agencies, travel platforms).
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• Build and manage a high-performance sales team with clear KPIs (occupancy %, cost of acquisition, conversion rates).
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• Establish and maintain strong relationships with educational institutions, corporates, and channel partners.
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• Conduct regular market mapping and competitor analysis to refine pricing and positioning strategies.

Marketing Strategy & Brand Building

• Create a strong brand identity aligned with the company’s premium positioning.
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• Develop integrated marketing campaigns across digital, offline, referral, and influencer channels.
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• Oversee performance marketing (Google Ads, Facebook/Instagram Ads, SEO, SEM) to drive qualified leads.
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• Plan and execute offline activations such as campus events, corporate tie-ups, and trade fairs.
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• Implement referral programs and loyalty initiatives to increase retention and word-of-mouth marketing.

Customer Experience & Insights

• Ensure sales and marketing efforts align with exceptional customer experience, from lead generation to post-stay feedback.
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• Leverage customer insights and data analytics to improve targeting, conversion, and retention strategies.

Budgeting & Reporting

• Prepare and manage the annual sales & marketing budget.
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• Track, measure, and report performance against key metrics (Occupancy %, CPL, CAC, ROI).
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• Present regular performance updates and market insights to leadership.

Key Performance Indicators (KPIs)

• Occupancy Rate (%)
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• Cost per Lead (CPL) & Customer Acquisition Cost (CAC)
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• Conversion Rate (%) from leads to bookings
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• Average Length of Stay & Retention Rate
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• Brand Awareness Metrics & Digital Engagement
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• Revenue per Available Room (RevPAR)

Qualifications & Experience

• MBA or equivalent in Sales, Marketing, or related field.
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• 8–12 years of experience in sales and marketing, preferably in hospitality, co-living, student housing, or real estate.
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• Proven track record of achieving revenue and occupancy targets.
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• Strong understanding of digital marketing, B2B sales, and brand positioning.
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• Excellent leadership, negotiation, and relationship-building skills.

Competencies

• Strategic Mindset

   – Ability to design long-term growth plans while managing immediate results.
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• Execution Excellence

   – Hands-on approach to driving campaigns and closing deals.
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• Data-Driven Decision Making

   – Comfortable using analytics to guide strategy.
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• Customer-Centric

   – Deep empathy for the needs of students and working professionals.
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• Collaboration

   – Works cross-functionally with operations, finance, and product teams.