Digital Marketing Manager

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About Youthville:

Youthville is a vibrant and growing co-living brand that offers high-quality, community-driven living experiences for young professionals and students. We are expanding rapidly and looking for a seasoned marketing professional to lead our growth and brand-building efforts.

Role Overview:

data-driven and digitally-savvy Marketing Manager

Key Responsibilities:

Digital & Performance Marketing

• Own and execute digital marketing strategies across Google Ads, Meta platforms, and other performance channels.
• Track and optimize key performance metrics:

  CTR, CPL, Conversion Rates, and CAC

  .
• Lead SEO strategy and implementation to grow organic traffic.
• Plan and manage remarketing campaigns to improve funnel conversions.

Organic & Referral Growth

• Build and scale

  organic and referral programs

  to drive low-CAC growth.
• Identify viral growth levers and community engagement strategies.
• Partner with internal teams to create engaging content, email campaigns, and lead nurturing flows.

Creative & Branding

• Liaise with creative agencies and freelancers for

  cost-efficient and brand-aligned creatives

  .
• Lead

  website revamp or rebranding initiatives

  for better UX and conversions.
• Ensure brand consistency across all customer touchpoints.

Offline/BTL Campaigns

• Execute targeted

  BTL marketing

  activities (college partnerships, flyers, events, etc.) to increase local visibility and inbound leads.
• Collaborate with sales and operations teams for ground-level activation and lead generation.

Analytics & Reporting

• Regularly track, report, and analyze campaign performance and ROI.
• Recommend data-backed improvements to maximize marketing effectiveness.

Desired Candidate Profile:

• 4–8 years

  of experience in digital and performance marketing; experience in

  real estate, co-living, D2C, or startup environments

  preferred.
• Deep expertise in

  Google Ads, Meta Ads, SEO, Google Analytics, and marketing automation tools

  .
• Strong understanding of

  CPL, CTR, CAC, Conversion Rate

  optimization.
• Excellent creative judgment and experience in coordinating with agencies/designers.
• Analytical mindset with hands-on experience in data tools like Excel, GA4, Hotjar, etc.
• Strong communication and project management skills.

What We Offer:

• Chance to lead marketing for a growing lifestyle and co-living brand.
• A performance-driven and entrepreneurial work environment.
• Freedom to experiment and build scalable marketing funnels.
• Competitive salary + performance bonuses.