Digital Marketing Manager

Digital Marketing Manager

Key Responsibilities

1. Paid Media Strategy & Execution (Google Ads & Meta)

• Google Ads:

  Manage, optimize, and scale all Search Engine Marketing (SEM), Google Shopping, Display Network, and YouTube advertising campaigns to meet performance targets (CPA, ROAS).

• Meta Advertising:

  Develop and execute highly targeted paid social media campaigns across

  Facebook and Instagram (Meta)

  , focusing on customer acquisition, retargeting, and brand awareness.

• Budget Management:

  Accurately manage and forecast digital marketing budgets, allocating spend efficiently across channels based on performance data and business goals.

• A/B Testing:

  Design and implement rigorous A/B testing frameworks for ad copy, landing pages, and creative assets to continuously improve conversion rates.

2. Search Engine Optimization (SEO) & Content

• Strategy:

  Develop and implement a comprehensive SEO strategy to drive qualified organic traffic and improve search engine rankings.

• Technical SEO:

  Oversee website health, technical audits, site speed optimization, and structured data implementation.

• Keyword Research:

  Conduct ongoing keyword research, competitive analysis, and content gap analysis to inform content strategy.

• Reporting:

  Monitor, analyze, and report on key SEO metrics using tools like Google Search Console and Google Analytics.

3. Social Media & Branding

• Branding & Consistency:

  Ensure consistent brand voice, visual identity, and messaging across all digital touchpoints (social media, website, ads).

• Social Strategy:

  Develop, implement, and manage the overall

  social media strategy

  and content calendar for primary platforms (e.g., Instagram, Facebook, LinkedIn).

• Community Engagement:

  Monitor social channels, engage with the community, and manage reputation and crisis communication as needed.

• Creative Assets:

  Collaborate with internal/external design teams to produce high-quality, engaging content tailored for each social platform.

4. Analytics and Reporting

• Establish KPIs and provide regular, actionable performance reports across all digital channels (SEO, SEM, Social Media, Email).
• Utilize

  Google Analytics 4 (GA4)

  and other measurement tools to track customer journeys, attribute conversions, and identify areas for efficiency improvement.
• Present findings and recommendations to leadership, translating complex data into clear business insights.

Looking For Immediate Joiners Only