Job
Description
We are seeking a strategic, execution-focused Head of Marketing to lead brand development and growth marketing for our health tech-focused IT startup . The ideal candidate will bring proven expertise in both offline and digital marketing , a deep understanding of brand creation , and prior experience in health tech, healthcare, life sciences, or consumer health sectors. This is a high-impact leadership role for someone eager to shape the narrative and scale the marketing function from the ground up. Key Responsibilities: Develop and execute a holistic marketing strategy to build brand equity, drive lead generation, and support product-market fit. Own and evolve the brand identity , ensuring clarity, consistency, and emotional resonance with target customers. Lead digital marketing efforts including SEO/SEM, content strategy, social media, paid campaigns, and marketing automation. Oversee offline marketing initiatives such as thought leadership, events, PR, and partnership marketing. Work cross-functionally with Product, Sales, Clinical, and Customer Success teams to align marketing efforts with business goals. Analyze performance metrics and optimize campaigns based on insights and data. Build, manage, and mentor a high-performing marketing team; work effectively with agencies and partners. Conduct market and competitor research to inform positioning and strategic decisions. Manage marketing budgets, vendor contracts, and resource planning efficiently. Qualifications & Skills: Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field. 10+ years of marketing experience , including 5 years in a leadership role , preferably in healthtech, life sciences, healthcare IT, or consumer health . Proven success in both digital and offline marketing strategies. Experience in building or scaling a brand in a regulated or complex industry . Strong data-driven mindset; proficiency with tools like Google Analytics, HubSpot, Salesforce, or similar. Exceptional communication, storytelling, and team leadership skills. Ability to work in fast-paced, startup environments and scale functions from scratch. Preferred: Experience in B2B or B2B2C healthtech, digital therapeutics, or SaaS platforms . Background in life sciences, healthcare services, or consumer health technology . Familiarity with healthcare regulations, compliance (HIPAA, etc.), and go-to-market strategies in clinical or wellness contexts. Global or multi-market marketing experience is a plus. Show more Show less
