Head of Marketing

Position Overview

We are seeking a dynamic and strategic Marketing Head to lead our global marketing efforts and drive brand growth. The Marketing Head will be responsible for developing and executing comprehensive marketing strategies, overseeing all brand communication and leading a team of marketing professionals to achieve business goals.

This role requires a visionary leader with strong analytical, creative and leadership skills to position our company as a market leader and scale our presence globally.

Key Responsibilities

Strategy & Leadership

• Develop and execute a data-driven global marketing strategy aligned with company goals and revenue targets.

• Build, lead and mentor a high-performing marketing team across digital, content, brand and events.

• Collaborate with executive leadership to define marketing priorities, budgets and KPIs.

• Represent the marketing function in cross-departmental strategic planning.

Brand & Positioning

• Strengthen and evolve the company’s brand identity and messaging.

• Ensure consistent branding across all digital, print and in-person channels.

• Lead market research and competitive analysis to identify emerging trends and opportunities.

Demand Generation

• Design and implement multi-channel campaigns to generate leads and drive pipeline growth.

• Leverage marketing automation tools, CRM systems and analytics to optimize campaigns.

• Create compelling value propositions for products and services to target key market segments.

Digital Marketing & Content

• Oversee SEO, SEM, social media and paid advertising strategies.

• Drive content marketing initiatives, including blogs, newsletters, case studies and thought leadership.

• Optimize digital assets to maximize web traffic and conversion rates.

Events & Partnerships

• Lead planning and execution of trade shows, webinars, conferences and other events.

• Collaborate with industry partners and vendors to expand brand visibility.

Analytics & Reporting

• Define marketing KPIs and track campaign performance through analytics dashboards.

• Provide actionable insights and recommendations to the executive team based on data.

• Continuously evaluate ROI on all marketing spend.

Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Business or related field.

• 10+ years of experience in marketing leadership roles preferably in technology or travel technology sectors.

• Proven track record of leading global marketing strategies and achieving measurable growth.

• Strong expertise in digital marketing, automation tools, CRM platforms and analytics.

• Excellent leadership, communication and team-building skills.

• Ability to thrive in a fast-paced, high-growth environment.

Key Competencies

• Strategic thinking and execution excellence.

• Creative problem-solving and innovation.

• Strong business acumen with a data-driven mindset.

• Exceptional collaboration and stakeholder management skills.

Location & Work Mode

• Location: Bengaluru, Chennai, Hybrid

• Employment Type: Full-time, Leadership Role

• Reports To: CEO / COO