Head of Marketing

Job Description Position Title: Marketing Head

Department: Marketing

Location: Kochi

Employment Type: Full-time

Position Summary: The Marketing Head is responsible for developing, leading, and executing the organisation’s overall marketing strategy to achieve business growth, brand positioning, and student enrolment targets. This role involves managing all aspects of marketing including digital, offline, branding, and team leadership to drive impactful results aligned with institutional goals.

Key Responsibilities:

● Develop and implement comprehensive marketing strategies and annual plans to achieve business objectives, brand growth, and enrolment targets.

● Lead, manage, and mentor the marketing team, fostering a high-performance culture focused on results and continuous improvement.

● Design and oversee digital marketing initiatives including SEO, SEM, social media marketing, email marketing, and performance campaigns to maximise lead generation and brand visibility.

● Plan and execute offline marketing activities such as institutional tie-ups, events, seminars, workshops, and outreach programs to enhance market reach.

● Build and manage the brand positioning and reputation through consistent messaging, storytelling, and integrated marketing campaigns across platforms.

● Conduct regular market research, competitor analysis, and consumer insights studies to inform strategic decisions and identify new opportunities.

● Develop and manage the marketing budget, ensuring optimal utilisation of resources for maximum ROI. ● Collaborate with academic, sales, operations, and placement teams to align marketing efforts with program offerings, student outcomes, and institutional objectives.

● Drive content strategy and oversee creation of impactful content, creatives, videos, and success stories for marketing channels.

● Establish and maintain strong relationships with schools, colleges, corporates, media, and strategic partners to build credibility and enhance market presence.

● Monitor, analyse, and report marketing performance metrics and KPIs to the management with strategic recommendations for improvement.

● Ensure compliance of all marketing activities with regulatory standards and brand guidelines. ● Drive innovation by adopting new marketing tools, automation platforms, and emerging trends to maintain market competitiveness. Qualifications and Experience:

● Master’s or Bachelor’s degree in Marketing, Business Administration, or related field. ● 8-10 years of progressive marketing experience, with at least 3-5 years in a managerial or leadership role, preferably in education, edtech, training, or service industries.

● Proven expertise in strategic marketing planning, brand management, and campaign execution. ● Strong knowledge of digital marketing, performance marketing, and offline marketing strategies.

● Demonstrated experience in leading and developing high-performing teams. ● Excellent understanding of market research, consumer behaviour, and branding.

● Strong analytical, problem-solving, and decision-making skills with a data-driven approach. ● Exceptional communication, leadership, and interpersonal skills.

● Experience in student acquisition and education marketing is an added advantage.

Key Competencies:

● Strategic and analytical thinking

● Leadership and team development

● Creativity and innovation

● Strong communication and negotiation skills

● Execution excellence and result orientation

● Market insight and consumer understanding

● Financial acumen and budget management

● Adaptability to dynamic market trends