Growth Officer

Wellness and Fitness Services

Full-time

Location

Department

Experience

Reports To: Head of B2C Growth / Founding Team

Compensation: Fixed + Performance Based Incentives

About Niwi.ai

At Niwi, we don’t just sell diet plans, we transform lives. Founded by a clinical nutritionist with over 30 years of experience, Niwi combines habit-first science, deep empathy, and personalized nutrition to help Indian women reclaim their confidence, energy, and joy.

We cater to high-intent urban Indian women aged 30–60, offering premium, clinical-grade nutrition programs designed for sustainable results, no starvation, no fad diets. Niwi is a premium Indian nutrition company focused on women’s hormonal health, backed by 35 plus years of clinical expertise. We help Indian women rebuild confidence and reclaim their health through personalised nutrition, Indian food, and structured lifestyle care.

We are looking for a driven Growth Officer who can take full ownership of digital growth, performance, sales processes, and partnerships.

Role Overview

The Growth Officer will be responsible for driving Niwi’s growth engine end-to-end: from digital acquisition and funnel automation to channel partnerships, sales team leadership, CRM and integrations, affiliate programmes and KPI setting. This is a hands-on leadership role where strategy and execution blend.

The successful candidate will build and lead the growth team, optimise processes, set and manage KPIs and work closely with marketing, sales, product and operations to scale rapidly.

This role combines strategy, execution, and team leadership. You will run performance marketing, design automated WhatsApp workflows, build revenue focused funnels, manage sales teams, and expand Niwi through channel and affiliate partnerships. Your KPIs will focus on lowering CAC, increasing conversions, and scaling monthly revenue.

Key Responsibilities

1) Digital Marketing Leadership

• Plan and execute digital marketing strategies across Meta, Google, SEO, and email.

• Improve funnel performance, landing pages, ad creatives, and lead nurture flows.

• Track and optimize CAC, ROAS, CPL, and conversion rates.

2) WhatsApp Automation and CRM Ownership

• Build, automate, and optimize WhatsApp journeys using Interakt or similar tools.

• Create multi step nurture workflows, retargeting flows, and abandoned lead flows.

• Own the entire CRM ecosystem including integrations, lead routing, reporting, and dashboards.

3) Funnel Building and Conversion Optimization

• Create full stack sales funnels from ad to booking to sale.

• Test and refine messages, hooks, CTAs, and retargeting sequences.

• Improve conversion at every stage from cold lead to paying customer.

4) Partnerships and Collaborations

• Build and manage brand collaborations with skincare, wellness, fitness and lifestyle brands.

• Create and run affiliate and influencer partnership programs.

• Identify high value channel partners including clinics, gyms, communities, and women focused networks.

5) Sales Leadership

• Manage the sales team and ensure weekly and monthly targets are met.

• Design scripts, objection handling flows, and follow up systems.

• Set KPIs for sales executives and ensure training, accountability, and performance monitoring.

• Lead and manage the sales & marketing team: hiring, training, setting targets, monitoring performance, running weekly/monthly reviews.

6) Marketing Team Management

• Lead the marketing and content team on campaigns, launches, and brand initiatives.

• Assign responsibilities, review performance, and ensure smooth execution.

• Maintain consistent brand voice, messaging, and user experience across all channels.

• Manage budget for digital marketing, partnerships and channel programmes; forecast revenue, track ROI and adjust strategy accordingly.

7) Data, Reporting, and Strategy

• Build dashboards for marketing and sales performance.

• Analyse patterns in lead quality, conversions, and revenue to improve strategy.

• Work closely with the founders to plan quarterly growth sprints.

What We’re Looking For

Must-Haves

• 7-9 years of B2C sales experience (preferably in healthtech, edtech, or wellness) in growth, digital marketing, D2C, or CRM led sales environments.
• Fluent in English and Hindi (spoken and written)
• Experience selling premium/high-ticket services (Rs. 5,000+)
• Strong listening skills and a consultative, empathetic sales approach
• Comfortable with WhatsApp, phone, video-based communication
• Growth mindset and comfort with targets
• Strong hand in Meta ads, Google ads, funnel building, CRM tools, WhatsApp automation, and performance analytics.

• Proven experience managing sales teams and improving conversions.

• Strong communication skills and ability to work in a fast paced, founder driven environment.

• Prior experience in health, wellness, fitness, or D2C brands is a plus.

• Data driven: decisions based on numbers, comfortable with dashboards, reporting and optimization.

Good-to-Have

• Exposure to working with women centric brands or wellness categories
• Familiarity with CRM tools like Zoho, Hubspot, or Freshsales etc.
• Understanding of Indian consumer behavior, especially women aged 30–60
• Experience with voice notes, video messages, and storytelling formats

What You’ll Get

• Work directly with the founders and core growth team
• Incentives for performance: bonuses, recognition
• Meaningful impact: help real people improve their health and self-esteem
• Be part of a mission-driven, fast-growing wellness brand

Please Note: Do read this job description carefully before applying. Any candidate who applies without understanding it, may not be considered favourably.