Business Development Executive – B2C Sales

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About Niwi.ai

Niwi

We cater to high-intent urban Indian women aged 30–60, offering premium, clinical-grade nutrition programs designed for sustainable results — no starvation, no fad diets. We're growing rapidly and looking for hungry, passionate people to help us scale our impact across India.

Role Overview

high-performing, empathetic, and persuasive Business Development Executive

Key Responsibilities

Lead Conversion & Sales

• Handle and convert qualified inbound leads from website, WhatsApp, ads, and social media or cold calling
• Understand the customer’s health needs, pain points, and lifestyle context
• Pitch Niwi’s personalized nutrition programs convincingly and with empathy
• Achieve weekly and monthly sales targets (revenue and conversions)

Consultative Sales Approach

• Conduct discovery calls and WhatsApp-based sales conversations
• Build trust and rapport with Indian women users — often dealing with self-esteem and hormonal challenges
• Position Niwi as a science-backed and habit-first solution, not a crash diet

CRM & Reporting

• Maintain accurate and up-to-date lead records in CRM and internal sheets
• Follow up consistently with high-intent leads using structured cadences
• Share user insights, objections, and feedback with marketing and product teams

Process & Growth Hacking

• Identify drop-offs in the conversion funnel and suggest solutions
• Test different pitch scripts and engagement tactics
• Help refine the sales playbook for different user segments
  

What We’re Looking For

Must-Haves

• 2–4 years of B2C sales experience (preferably in healthtech, edtech, or wellness)
• Fluent in

  English and Hindi

  (spoken and written)
• Experience selling

  premium/high-ticket services

  (Rs. 5,000+)
• Strong listening skills and a

  consultative, empathetic sales approach

• Comfortable with WhatsApp, phone, video-based communication
• Growth mindset and comfort with targets

Good-to-Have

• Exposure to working with women-centric brands or wellness categories
• Familiarity with CRM tools like Zoho, Hubspot, or Freshsales
• Understanding of Indian consumer behavior, especially women aged 30–60
• Experience with voice notes, video messages, and storytelling formats

What You’ll Get

• Work directly with the founders and core growth team
• Incentives for performance: bonuses, recognition
• Meaningful impact: help real people improve their health and self-esteem
• Be part of a

  mission-driven, fast-growing wellness brand