Growth Marketing Manager

About Gappeo.ai

Gappeo.ai is an AI-first hiring and assessments platform helping organizations transform how they identify, evaluate, and hire talent using automated AI Voice & Video interviews, AI resume screening, adaptive assessments, and deep analytics. We are on a mission to build the most intelligent hiring engine that reduces hiring time by 80% and improves candidate quality.

Role Overview

We are looking for a result-driven Marketing Manager who will own lead-generation pipelines, digital marketing execution, and brand growth for Gappeo.ai. The ideal candidate should be hands-on with B2B marketing strategies, performance analytics, and high-quality content campaigns that drive conversions. You will collaborate with the Sales, Product, and Leadership teams to build and scale powerful marketing initiatives.

Key Responsibilities

Lead Generation & Outreach

• Plan and execute cold email outreach campaigns using sequencing tools (e.g., Instantly, Lemlist, HubSpot).
• Build and optimize B2B lead funnels targeting HR Heads, Talent Acquisition, and Recruitment teams.
• Research and segment prospect lists for targeted communication

Customer & Lifecycle Marketing

• Execute customer engagement email campaigns, including onboarding, product updates, reactivation, and retention.
• Create nurture workflows to improve demo-to-conversion rates.

Campaigns & Events

• Plan and host marketing webinars, product demos, and online workshops to generate qualified leads.
• Collaborate with internal/external stakeholders for content planning & execution.

Content & Creative

• Produce high-quality video shorts, reels, and product explainer clips for LinkedIn, YouTube, and Instagram.
• Work with design/video teams to develop creative assets and campaign visuals.

SEO & Digital Performance

• Own SEO strategy, including keyword planning, backlink building, and content optimization.
• Manage performance marketing across LinkedIn / Google ads / Meta platforms to drive ROI-based campaigns. Analytics & Reporting
• Track and analyze campaign performance metrics (CPL, CAC, CTR, conversions, etc.).
• Create weekly & monthly dashboards and recommend actionable improvements

Required Skills & Qualifications

• 4–6 years of B2B SaaS / HR-Tech / Ed-Tech marketing experience preferred.
• Proven experience executing email outreach & automation-based campaigns.
• Hands-on with tools like HubSpot, Lemlist, Apollo, Mailchimp, WebEngage, or similar.
• Strong understanding of digital marketing, SEO, and paid media.
• Ability to create and manage video-based content (shorts & reels).
• Data-focused mindset with strong analytical skills.
• Excellent written and verbal communication skills.
• Ability to work in fast-paced startup environments.

What We Offer

• Opportunity to build marketing from the ground up in a high-growth AI startup.
• Work directly with founders and leadership team.
• Ownership-driven culture and rapid career growth.
• Competitive salary & performance bonuses.
• Dynamic work environment with innovation-first mindset.