Growth Marketing Manager

Responsibilities

• Conceptualise and run monthly campaigns with targeted messaging for different student segments.
• Support high-influence students in creating and amplifying content (videos, testimonials, LinkedIn posts, campus stories).
• Collaborate with design/copy teams to refine student-led content for maximum reach and engagement.
• Partner with influencers to amplify referral visibility and awareness.
• Work with product teams to integrate educational touchpoints about referrals within the student dashboard.
• Collaborate with the mid-funnel team to personalise communication based on referral activity levels.
• Track conversion rates and optimise for active referrers, power referrers, and super-referrers.
• Identify and nurture high-influence students with YouTube, LinkedIn, or Telegram presence.
• Organise workshops or events to foster a referral-driven culture for activeculture.
• Prioritise resource allocation based on ROI potential (growth + brand impact).
• Coordinate timely disbursement of referral rewards and maintain accurate reward records.
• Liaise with finance and operations to ensure seamless reward execution.
• Manage the offline merchandise store for referral campaigns and engagement activities.
• Define and track success metrics across campaigns and touchpoints.
• Maintain dashboards capturing attributable referrals, conversion rates, and disbursed rewards.
  

Requirements

• Master's degree in Marketing, Business, or related field.
• 1-2 years of experience in growth, marketing, or strategy roles involving cross-functional collaboration.
• Demonstrated ability to take ownership of end-to-end problem statements and scale processes independently.
• Strong analytical mindset; ability to track and interpret performance metrics.
• Hands-on experience with campaign ideation across WhatsApp, email, social media, and dashboard touchpoints.
• Creative eye for UGC-led campaigns and peer-to-peer influence.
• Comfort with data tracking, dashboards, and funnel optimisation.
• Bonus: Prior experience in EdTech, student communities, or referral-led growth.