Growth Marketing Manager

About the Role:

We are looking for a Growth Marketing Manager who will lead the Go-To-Market (GTM) strategy for new and existing products across our platforms. This role demands a sharp strategic thinker with strong analytical abilities and hands-on execution capabilities. The ideal candidate will be responsible for designing, leading, and executing multi-channel campaigns that generate leads, drive user acquisition, and accelerate growth.

As a rapidly scaling organisation with a 1000+ member team, we need someone who thrives in fast-paced environments and can bring structured thinking to dynamic problems. You will work cross-functionally with Product, Sales, Content, and Tech teams to ensure all initiatives are deeply aligned with our brand vision and business goals.

Key Responsibilities:

• Develop and own the Go-To-Market strategy for key product launches and feature rollouts.
• Conduct market and competitive analysis to identify growth opportunities and build actionable strategies.
• Drive user acquisition, activation, and retention through digital campaigns, lifecycle marketing, and growth loops.
• Work closely with product and design teams to shape positioning, messaging, and customer segmentation.
• Execute multi-channel growth campaigns across paid media, email, SEO, partnerships, and affiliates.
• Track performance metrics, analyze campaign outcomes, and optimize based on data-driven insights.
• Lead experimentation frameworks (A/B tests, cohort analysis, etc.) to validate hypotheses and iterate quickly.
• Collaborate with internal stakeholders to align growth initiatives with overall business objectives.

Requirements:

• 4–7 years of experience in growth marketing or product marketing, preferably in a consumer internet or tech-driven company.
• Proven experience building and executing successful GTM strategies.
• Strong understanding of user journeys, funnels, and conversion metrics.
• Hands-on experience with tools like Google Analytics, HubSpot/Marketo, Facebook/Google Ads, Mixpanel, etc.
• Analytical mindset with a test-and-learn approach; comfortable working with data to derive insights.
• Excellent communication skills and stakeholder management abilities.
• MBA/PGDM from a Tier 1 institute is preferred but not mandatory.

What You’ll Get:

• A high-impact role in a growth-stage organisation.
• Fast-tracked career growth in a collaborative and entrepreneurial culture.
• Access to industry-best tools, learning resources, and a leadership team.
• Opportunity to work directly with the founders and senior leadership