Job Title: Lead – Member Support Team (Audit/Quality Check) — Habuild Location: Nagpur About Habuild: Habuild is India’s first habit-building platform — starting with daily yoga. Our mission is to make habit building simple, consistent, and joyful for every household. Whether you're 3 or 91, we help you show up daily. With over 1 Crore members across 100+ countries, Habuild is building the largest wellness movement rooted in daily discipline, consistency, and care. As we scale rapidly, we’re looking for a quality-focused and process-driven leader to head the Audit and Quality Check vertical within our Member Support Team . This role is central to ensuring we consistently deliver exceptional support experiences to our growing global community. What You’ll Do Own and evolve the quality audit framework for Community Support across chat, voice, and email channels Lead the quality and audit vertical of the Member Support team, ensuring high standards of accuracy, empathy, and responsiveness. Design and implement quality check processes, review frameworks, and audit schedules for chat, call, and email support. Monitor and evaluate interactions to identify gaps in training, tone, resolution, and escalation handling. Provide actionable feedback to support agents and drive continuous improvement through coaching and retraining. Build a QC dashboard to track key metrics, resolution time, accuracy scores, etc. Collaborate with internal product and tech teams to work with AI-backed quality control tools—help fine-tune models, validate scoring logic, and assimilate AI-generated findings into actionable insights Collaborate closely with support operations, training, and product teams to enhance the overall customer experience. Define quality benchmarks, and ensure adherence through regular audits. Implement tools or processes to automate QC sampling, feedback loops, and reporting. Lead a small team of quality analysts (if applicable), ensuring delivery against audit SLAs What We’re Looking For 3–4 years of experience in a support QA/audit role, preferably in a B2C setup (wellness, edtech, or consumer tech is a plus), or experience in customer support or BPO environments Experience with support channels like chat, voice, or email is a must Proven experience in setting up and scaling audit and quality review processes. Strong attention to detail with the ability to identify process inefficiencies and user pain points. Excellent communication and coaching skills — able to give clear, constructive feedback to agents. Hands-on with support QC tools, CRM/ticketing systems, and Excel/Sheets for reporting and data slicing. Ability to thrive in a fast-paced, evolving environment with a strong ownership mindset. Strong process orientation and data-driven decision-making.
Job Title: Lead – Member Support Location: Nagpur About Habuild: Habuild is India’s first habit-building platform — starting with daily yoga. Our mission is to make habit building simple, consistent, and joyful for every household. Whether you're 3 or 91, we help you show up daily. Trusted by over 1 Crore members from 100+ countries, we’re redefining how people build lasting wellness habits through daily consistency, expert guidance, and community-driven care. As we grow rapidly, we’re looking for a strong people and process leader to manage our member support function across calling, email, and backend coordination with yoga/physio experts and data/Payment teams. If you thrive in high-growth environments and care deeply about customer experience, this role is for you. What You’ll Do Lead the day-to-day operations of the calling and email-based member support teams - ensuring responsiveness, accuracy, and a high-empathy tone of communication Oversee and coordinate efforts across Yoga & Physio Support Teams , Payments Support , and the Data Management Team , ensuring each functions smoothly and in alignment with member needs and internal SLAs Own the support experience end-to-end — ensuring timely, empathetic, and effective communication with members. Act as the escalation point for complex or sensitive queries across these functions—whether it's a therapy concern, a payment issue, or a data correction request Build SOPs, escalation workflows, and communication templates to scale operations efficiently. Track key support metrics and drive continuous improvement - such as resolution time, CSAT, error rates, and backlog across functions and proactively take action to address gaps Lead training and performance reviews for the support team - Work closely with leads and shift in-charges to monitor team performance, resolve roadblocks, and maintain service quality across all verticals Collaborate cross-functionally with product, growth, and expert teams to close feedback loops - and surface member insights and contribute to systemic improvements Conduct regular huddles and team reviews, ensuring morale, clarity, and accountability across both frontline and backend teams Champion Habuild’s empathy-first culture , guiding every team to go beyond transactional support and create meaningful member connections What We’re Looking For 3-5+ years of experience in leading member support operations leading cross-functional support teams (voice, email, and backend operations) — preferably in B2C, wellness, edtech, or service-based startups Strong leadership and team management skills — experience managing 50+ person support teams Hands-on experience with support tools and comfort with Excel/Sheets-based reporting, operationally sound with experience in tracking and analyzing support metrics across multiple functions Clear and effective communicator, fluent in both English and Hindi (spoken + written). Excellent communication and problem-solving skills, especially in high-emotion or high-stakes member scenarios Process-driven, empathetic, and calm under pressure — you lead by example and inspire the team. Prior experience working with subject-matter experts like yoga instructors, coaches, or healthcare professionals is a bonus. Why Join Us? Mission-first: Help people transform their lives through daily wellness habits. Ownership & Impact: Lead one of the most critical touchpoints between Habuild and our members. Cross-functional Role: Work closely with expert teams, product, and leadership. People-first Culture: Join a team that values empathy, discipline, and real-world results.
Job Title: Data Entry Operator Location: Nagpur, Maharashtra Company: Habuild Healthtech Pvt. Ltd. Experience Required: 1 to 4 years Employment Type: Full-Time (On-site) About Habuild: Habuild is a mission-driven startup focused on personal growth, productivity, and wellness. We’re building a disciplined community that helps people unlock their potential through consistent action and impactful routines. Join a passionate and fast-growing team based in Nagpur. Role Overview: We are looking for a Data Entry Operator with 1–4 years of professional experience to manage and maintain accurate, up-to-date data across platforms. The ideal candidate will be detail-oriented, efficient, and capable of handling large volumes of information with speed and precision. Key Responsibilities: Enter, update, and maintain data in internal databases and spreadsheets. Verify accuracy and completeness of data received from various teams. Identify and correct data entry errors using appropriate quality control methods. Perform regular backups to ensure data preservation. Generate reports and support basic data analysis tasks. Organize files and maintain digital records for easy access and reference. Coordinate with cross-functional teams to ensure data accuracy and consistency. Requirements: 1 to 4 years of proven experience in data entry or a similar role. Strong proficiency in Microsoft Excel, Google Sheets, and data entry tools. Fast and accurate typing skills. Excellent attention to detail and strong organizational skills. Ability to work independently and meet deadlines. Familiarity with CRM or ERP tools is a plus. Strong communication skills and a proactive attitude. What We Offer: A growth-focused, collaborative work environment. Opportunity to work on meaningful, impact-driven projects. Supportive leadership and clear career development path. Competitive salary based on experience.
As a Technical Lead Backend at Habuild, you will play a key role in leading the architecture, design, and implementation of backend systems that cater to millions of users. You will have a hands-on approach working with the codebase, guiding engineers, and ensuring that our backend infrastructure is scalable, high-performing, and future-proof. Your responsibilities will include owning and driving the technical roadmap for core backend systems, architecting and developing scalable microservices using FastAPI, optimizing asynchronous workflows for efficient API calls, integrating with vector databases and AI/ML APIs, and providing guidance on system architecture, database schema, and service orchestration. You will be responsible for setting coding standards, conducting code reviews, mentoring engineers, and fostering a culture of engineering excellence within the team. To excel in this role, you are required to have at least 6 years of backend development experience with a minimum of 3 years specifically in Python. Proficiency in FastAPI and async programming, solid knowledge of PostgreSQL and vector databases, experience with LLM APIs, and expertise in microservices architecture and API design are essential. Additionally, familiarity with real-time communication protocols, Docker, CI/CD pipelines, and cloud deployment is necessary. Your proven leadership skills, innovative mindset, and track record of exploring new technologies will be highly valued. Joining us at Habuild means being part of a mission-driven company that is dedicated to transforming lives every day. You will have the opportunity to work on critical systems, be surrounded by passionate individuals, enjoy a high-ownership culture, and benefit from a flexible work model that emphasizes continuous learning and experimentation. Together, we can build something extraordinary.,
Brand Manager — Creativity & Quality (3–5 years experience) Location: Gurgaon (Hybrid) | Full-time At Habuild, we're building more than a wellness platform, we’re building daily habits that stick, with a community-first approach rooted in Indian wisdom. We’re looking for a Brand Manager who thinks in stories, breathes design details, and lives for the difference between good and great. Someone who can hold the brand lens across all content from Instagram Reels to email subject lines. What you'll do: Lead brand quality control across all touchpoints — visual, copy, video, product interface, and more Partner with content, design, and performance teams to ensure brand consistency and emotional resonance Build and maintain brand guidelines (voice, tone, visual design) and ensure they evolve with us Review and approve key assets before they go live from campaigns to whitepapers Help steer creative brainstorms and provide feedback to elevate quality Monitor brand sentiment and market benchmarks to keep us fresh and relevant What we’re looking for: 3–5 years of experience in brand, content, or creative strategy roles Strong eye for design, storytelling, and what “on-brand” looks like Experience reviewing campaigns and mentoring content/design talent Ability to work across teams and push for quality — with empathy, not ego Bonus: You’ve worked in a fast-paced startup or health/wellness domain
Job Title: Growth Marketing Manager — Habuild Location: Gurgaon Work Mode: Hybrid - 6 days About Habuild: Habuild is India’s first habit building platform — starting with daily yoga. Our mission is to make habit building simple, consistent, and joyful for every household. Whether you're 3 or 91, we help you show up daily. As we scale globally, we're looking for a Growth Manager who can bring both creative thinking and performance execution to the table. We’re currently trusted by over 1 Crore members from 100+ countries. What You’ll Do Own lead gen. and acquisition across growth channels Plan and execute performance campaigns (Meta, Google, YouTube, WA, etc.) Identify channels other than Meta and Google for growth and experiment and launching community-based growth loops and referral programs Work with design/content to build high-converting ad creatives and landing pages Identify metrics and KPI for each growth lever and own and manage them eg: leads per channel, spend, budgets and track CAC, ROAS, LTV, retention, cost per trial Collaborate with the product team to improve onboarding, conversion & engagement What We’re Looking For 5-7 years of experience in performance marketing, growth, or digital marketing Worked in a scaled up B2C company’s marketing team to scale up Acquisitions with significantly low CPL Strong grasp of paid acquisition, CRM, attribution, and retention mechanics End-to-end understanding of Meta Ads Manager, Google Ads, GA4 etc. How to implement pixels, APIs etc. Strong comfort with numbers and reports + creativity someone who A/B tests everything but writes a good hook Bonus: experience with wellness/edtech/consumer apps or community-led brands Why Join Us? Mission-first: We’re building not just a product, but a movement Small, tight-knit team where your work creates direct impact Creative freedom to experiment, build, and own outcomes Front-row seat to India’s fastest-growing wellness community
Influencer Marketing Manager (2–4 years experience) Location: Gurgaon (Hybrid) | Full-time Wellness may be personal, but at Habuild it’s never done alone. That’s why we’re building a thriving influencer ecosystem of creators who walk the talk and inspire real habit change. We’re looking for an Influencer Marketing Manager to lead collaborations with wellness creators, micro-influencers, and habit champions across India. What you'll do: Identify, onboard, and manage a network of aligned influencers (wellness, lifestyle, parenting, 30+ audience) Drive content partnerships — paid, barter, and affiliate-based Co-create engaging campaigns and UGC formats with creators Manage influencer pipelines, negotiations, and relationship building Track content performance, deliverables, and ROIs Coordinate with PR and performance teams to amplify reach What we’re looking for: 2–4 years of influencer marketing experience in D2C, FMCG, or wellness brands Strong understanding of creator economy and Instagram/YouTube trends Excellent communication and relationship-building skills Bonus: You know what a “30+ women TG” wants to see on their feed
Job Title: SDE2 – Frontend Location: Bengaluru About Us At Habuild , we’re on a mission to help people build healthier habits and lead better lives. With over 9 million lives impacted , our vision is to create a healthier, happier world—through consistency, discipline, and daily wellness routines. Whether it's yoga, mindfulness, or fitness, we’re building products that help people unlock their best selves. More than a company, Habuild is a movement—and we're just getting started. Join our purpose-driven team and be a part of something extraordinary. Role Overview As an SDE2 – Frontend Developer , you'll play a key role in building sleek, high-performance, and scalable user interfaces that deliver world-class experiences to our users. You’ll work closely with product managers, designers, and backend engineers to turn ideas into impactful features and smooth user journeys. If you’re passionate about crafting clean, reusable code and building frontend systems that are as reliable as they are beautiful, this role is for you. Key Responsibilities Build responsive and intuitive user interfaces using React.js / Next.js Collaborate with designers and product managers to turn mockups into functional features Optimize applications for performance, scalability, and speed Write clean, maintainable, and well-tested code Implement best practices for frontend architecture and development workflows Collaborate with backend engineers to integrate APIs and data layers seamlessly Take ownership of feature development from planning to deployment Conduct code reviews and mentor junior developers as needed Requirements 3–5 years of frontend development experience Strong proficiency in JavaScript, TypeScript, React.js , and modern frontend frameworks Hands-on experience with Next.js , Redux / Zustand / Context API , and CSS-in-JS / Tailwind Experience with REST APIs , performance tuning, and SEO best practices Solid understanding of cross-browser compatibility , accessibility, and responsive design Familiarity with CI/CD pipelines , version control (Git), and code review tools Good problem-solving skills and a strong eye for detail Excellent communication and team collaboration abilities Breathe. Pause. Reset. To truly align with our mission of making yoga a daily habit, we believe it’s important for candidates to experience it firsthand. As part of the interview process, join our free yoga program via "http://habit.yoga" and attend the sessions for at least 4–5 days. Afterwards, share your feedback—what worked well, what could be improved, and ideas for enhancement. This step will help you connect more closely with the vision you’ll be contributing to. Why Join Us? High-Impact Work: Your code will directly reach and improve the lives of millions Collaborative Team: Work with smart, driven teammates who support each other Hybrid Work Flexibility: Balanced work-from-office and remote setup Fast-Growth Environment: Learn fast, ship fast, and grow your career Mission-Driven Culture: Be part of a team making real change in people’s lives Let’s build something extraordinary—together. Apply now and help shape a healthier, happier world— one screen at a time.
User Engagement Marketing Writer @ Habuild Location: Nagpur Preferred / Remote (Full Time) About Habuild Habuild is India’s largest yoga and habit-building platform, led by Saurabh Bothra. Every day, millions of users engage with our live sessions, apps, and wellness programs. We focus on daily habits, fitness for elders, and actionable wellness. The content you create will influence how our users move, exercise, and build routines every single day. About This Role: We are looking for a WhatsApp & Product Engagement Writer to be the writing muscle of Habuild. You will own copy across live sessions, in-app surfaces, WhatsApp, and other product touchpoints, ensuring every word delivers value, clarity, and measurable engagement. This is writing for performance, not vibes. Every line you write must drive behavior, improve retention, and guide users through their journey. You will work closely with the Chief Writing Officer, showrunner, and product team to craft experiences that users act on—whether it’s participating in a live session, completing a habit streak, or navigating the app with ease. Why This Role Matters: You will directly influence how millions of users interact with Habuild every day. Your writing will help Habuild engage better with it’s users: Shape user journeys, communicate insights on daily habits, engagement with live sessions, and long term retention. This is a rare opportunity to own the voice of a platform that combines wellness, habit-building, and premium live content, where every word has measurable impact. Key Responsibilities: 1. User Journey & Product Writing a) Craft copy for discover & sign-up journeys, app notifications, onboarding flows, tooltips, gamification messages, and session merchandising. b) Write for unique surfaces: app screens, CTAs, micro-copy, modals, alerts— ensuring clarity and impact. c) Use live session polls and interactions to gather feedback and inform product and content decisions. 2. WhatsApp Engagement a) Craft daily nudges, reminders, motivational messages, and campaign copy for both paid and free users. b) Design messages that encourage participation, build habits, and increase retention. c) Maintain consistency in tone and alignment with Habuild’s brand voice. 3. Ad-hoc Campaigns & Internal Planning a) Write for holiday events, challenges, mini-programs, and other subscriber engagement initiatives. b) Maintain internal content calendars, style guides, and SOPs. c) Collaborate with product, program, and live session teams to ensure writing drives outcomes and adds measurable value. 4. Quality & Brand Control a) Review all content across product and engagement surfaces to maintain brand tone, clarity, and effectiveness. b) Iterate messaging based on engagement metrics and user feedback. Qualifications and Experience: 3–6 years of experience in digital writing, UX writing, product copy, or engagement-focused roles. Experience crafting high-performing micro-copy, CTAs, landing pages, app surfaces, and direct engagement messaging. Ability to write for English and Hindi audiences; additional languages a plus. Understanding of habit formation, wellness, and fitness content, especially for an elder demographic. Results-oriented mindset: you write to drive measurable engagement, behavior, and retention, not just for style or entertainment.
Community Manager – Offline Community Building Habuild – Hybrid, Gurgaon About This Role We’re looking for someone to take Habuild offline and bring it closer to our community, building hyper-local communities where our members don’t just practice yoga online, but meet, bond, and spread the word in their own neighborhoods. This is not a sales role. This is about creating belonging and brand love through real-world engagement. You’ll design and run meet-ups, activate word-of-mouth, and make Habuild visible in people’s lives beyond the screen. Why This Matters Community as a moat: Our biggest strength is the connection people feel when practicing together. Offline, this grows even stronger. Retention lever: People who meet in-person attend more, stay longer, and feel Habuild is their community. Word of mouth: Nothing beats a friend or neighbor saying “Come join me.” This role ensures that spark spreads. Brand love: Merchandise, rituals, and stories make the Habuild experience tangible and memorable. What Success Looks Like We keep metrics simple and focused: Input Metrics Number of Habuild community meet-ups held per month Number of members attending offline gatherings Number of word-of-mouth touchpoints activated (referrals, merchandise usage, local buzz) Output Metrics Measurable increase in brand love (social mentions, testimonials, NPS from attendees) Outcome Metrics Higher retention among paid users who attend offline meet-ups Higher attendance rates for daily/weekly online sessions from offline-engaged members Your Responsibilities Community Activation Organize and scale hyper-local meet-ups for Habuild community members (parks, RWAs, cultural spaces). Create playbooks so community members themselves can run meet-ups. Integrate offline rituals (chai circles, post-yoga chats, festivals). Word-of-Mouth & Merchandise Design and distribute light-touch and innovative merchandise to drive visibility. Capture and amplify stories from community events into WhatsApp, social, and PR. Retention & Engagement Track attendance of paid members who attend offline events and measure uplift vs. control group. Work closely with the product & content team to feed offline learnings back into the online experience. Ops & Reporting Build dashboards for input/output metrics (meet-ups, attendance, WOM triggers). Own budgets and logistics for offline activations. Your First 90 Days Month 1: Map top 5 cities for offline activation, run pilot meet-ups, and design the “Habuild meet-up playbook.” Month 2: Launch merchandise program, integrate referral nudges into offline gatherings. Month 3: Scale to at least 2 events per week per top city, show retention/attendance uplift among participants. You’ll Be Great at This If You… Have built or scaled community programs before (offline or hybrid). Understand how to motivate people to show up and keep showing up. Can turn cultural rituals (chai, festivals, family gatherings) into community moments. Are scrappy with ops, budgets, and vendors. Believe in Habuild’s mission of building healthier, happier lives. Interview Process During our conversation, we’ll discuss: Your past experience in offline/community building. How you’d measure success of offline meet-ups. Your ideas for turning meet-ups into retention levers. Your experience scaling events and managing vendors/budgets. Compensation & Next Steps This is a full-time, on-site role with competitive compensation and performance-based variables. If building real-world communities excites you, we’d love to connect.
Head of Growth & Partnerships @ Habuild Location: Gurgaon - Hybrid About Habuild Habuild is India's largest and fastest-growing yoga and habit-building platform, led by Saurabh Bothra. With millions of lives impacted daily, we are at the forefront of transforming health and wellness content in India. Our mission is to make yoga accessible to everyone, especially the 45+ demographic, empowering them with simple yet effective routines to improve their lives. About This Role: The Head of Growth and Partnerships will be a senior leader responsible for driving growth across SEO, partnerships and digital acquisition for our 45+ audience; end to end from traffic discovery to qualified leads. This is a hands-on operator + program manager (player-coach) role: you will build the pod, ship work yourself, and lead the team you hire. A key thing to note is that scale must be earned without trading off our narrative or values. We prioritise durable trust, habit formation and search intent over noisy stunts or discount-led spikes. This role is a core part of the leadership team, reporting directly to the founder. You will own the entire growth funnel, from initial traffic discovery to lead generation, ensuring the quality and efficiency of every acquisition channel. You will also build and mentor a team to execute a high-impact growth strategy. Core Responsibilities: 1. Strategic Partnerships Develop and execute a creative partnerships strategy to acquire leads from new channels, both online and offline. Identify and secure strategic partnerships with online communities (e.g., mom telegram groups) and creators (e.g., YouTube video partnerships) to drive lead generation for our free programs like the "14 Day Free Yoga Challenge," webinars, and quick courses. Lead the planning and execution of offline activations, including events, workshops, and sponsorships (such as Garba events or Paralympics), and other creative campaigns (e.g., marketing on medical pouches/envelopes or airport hoardings). 2. Search Engine Optimization (SEO) Lead the overall SEO strategy to increase branded search volume and ensure top rankings for high-volume non-branded keywords. Manage a cohesive SEO plan that includes on-page, off-page, technical SEO, and AEO (Answer Engine Optimization) and voice search to maximize traffic discovery. Measure and report on the success of all SEO initiatives, ensuring a high-quality user experience. 3. Performance Marketing & Digital Acquisition) Own the performance marketing strategy with a clear mandate to achieve a ROAS of 3-4 and manage an annual budget of ₹3-4 crore. Lead the planning and execution of all digital marketing campaigns, including paid search, social media, and other performance-based channels. Analyze campaign performance and market data to optimize spending, improve conversion rates, and lower Customer Acquisition Cost (CAC). 4. Program Management & Team Building Player-coach: Start IC-heavy; in parallel, hire and coach a lean A-team across SEO, partnerships, performance. Shift from “doing 70% / leading 30%” toward a balanced split as systems mature. (This model is standard in high-growth teams.) Define cadences, dashboards, QA, and decision rights so work ships on time and lessons compound. Key Results Areas (KRAs): Traffic Discovery: Drive a significant increase in the number of searches and search volume for both branded and non-branded keywords across SEO, AEO, and voice search. Lead Generation: Maximize the number of leads generated from both digital and offline channels. Cost Per Lead (CPL): Optimize CPL to ensure the efficiency of all marketing efforts while maintaining the quality of leads. Conversion Quality: Ensure that all growth strategies maintain a high quality of conversion, aligning with the company's long-term business goals. Team & systems: Hiring completed for the pod; weekly review rhythm in place; clear accountability systems. An ideal candidate would have: 10+ years of experience in growth marketing, with a proven track record in SEO, performance marketing, and creative partnerships. Proven experience working on SEO for major companies and managing large scale performance marketing budgets. Lived examples with our audience: You’ve shipped programs or content for Indian 45+ consumers (WhatsApp-first, YouTube/Facebook heavy) and can show how language, pacing and accessibility improved conversion/retention. Comfort building from zero: hiring, coaching, vendor management; startup pace and judgment. Strong analytical skills with the ability to attribute the success of different marketing mediums and make data-driven decisions. Experience working in a startup environment, demonstrating the ability to work with budget constraints and find creative, high-impact solutions. Why Join Us? Habuild is a game-changer in the wellness space. As our Head of Growth and Partnerships, you will be a key driver of our mission to make yoga accessible to millions. Your work will directly impact our growth trajectory and help shape how people discover and experience yoga on a daily basis, contributing to a healthier and happier world.
Role Overview: As the Post-Production Lead at Habuild, you will be responsible for building the in-house post-production engine from scratch. This role goes beyond just editing, as you will be the first Chief Editing Officer, setting up scalable systems while actively participating in the editing process. Your main focus will be on transforming years of live yoga sessions into engaging YouTube content, creating trailers and teasers for special sessions, and building a team and processes to ensure consistent results. You will collaborate directly with the content team in Nagpur, working closely with Saurabh to unlock the untapped potential of existing content. Key Responsibilities: - Edit key pieces yourself to establish quality and pacing standards - Convert 60-75 minute live sessions into compelling 8-10 minute best-of compilations - Develop vertical shorts (30-45 seconds) with strong hooks and clear captions for the 45+ audience - Hire and manage a 3-person team including an offline editor, graphics/thumbnail designer, and motion animator - Establish quality control processes, subtitle workflows, and revision standards - Own thumbnail creation end-to-end, including A/B testing different variants - Monitor and optimize content performance metrics to improve click-through rates - Collaborate with founders, showrunner, writers, and external partners to ensure content alignment and quality Qualifications Required: - Strong editing skills with Premiere/After Effects/Photoshop or DaVinci Resolve/Fusion - Understanding of YouTube optimization and audience engagement strategies - Ability to work efficiently without compromising quality - Experience in hiring and coaching creative talent - Knowledge of creating content suitable for older audiences with clear captions and appropriate pacing Additional Company Details: The platform at Habuild boasts a 2.5 million subscriber YouTube channel functioning like a TV network. The goal is to unlock the existing value in the content archive by creating impactful videos tailored to the 45+ audience. The role offers the opportunity to make a real impact by improving people's lives through transformative content. The company values consistency in content delivery and performance improvement, allowing you the freedom to define and execute workflows and quality management processes. If you resonate with the role and are eager to contribute to impactful content creation, we invite you to complete our take-home assignment and start a conversation to explore this exciting opportunity further.,
Role Overview: As a Technical Lead Python Backend at Habuild, you will be responsible for leading the architecture, design, and implementation of backend systems that cater to millions of users. Your role will involve hands-on work with the codebase, mentoring engineers, and ensuring that the backend is scalable, performant, and prepared for the future. You are expected to possess deep expertise in Python (specifically FastAPI), async programming, and distributed systems. Strong leadership skills are essential to guide complex projects from inception to deployment. We are seeking an individual who is innovative, keeps abreast of tech trends, experiments with new tools and concepts, and is willing to create quick prototypes or side projects to explore the boundaries of technological possibilities. Key Responsibilities: - Own and drive the technical roadmap for core backend systems. - Architect and develop scalable, fault-tolerant microservices using FastAPI. - Design and optimize asynchronous workflows to support high-performance API calls. - Integrate with vector databases and AI/ML APIs to provide intelligent, data-driven services. - Provide guidance on system architecture, database schema, and service orchestration. - Write high-quality, maintainable code and establish coding standards for the team. - Mentor engineers, conduct code reviews, and promote a culture of engineering excellence. - Ensure system observability, monitoring, and performance optimization. - Evaluate and experiment with new technologies, frameworks, and tools. - Foster a culture of innovation through prototyping and hands-on exploration. Requirements: - 6+ years of backend development experience, with a minimum of 3 years in Python. - Proficient in FastAPI (or other async-based Python frameworks). - Strong hands-on experience in async programming (such as asyncio, asyncpg) and concurrent request handling. - Solid understanding of PostgreSQL and experience with vector databases. - Experience in integrating LLM APIs (e.g., OpenAI, Anthropic, Mistral, Hugging Face, or similar AI/ML services). - Thorough knowledge of scalable microservices architecture and API design. - Familiarity with real-time communication protocols like SSE/WebSockets. - Proficiency in Docker, CI/CD pipelines, and cloud deployment (AWS or similar). - Demonstrated leadership skills encompassing mentoring, code reviews, and architectural decision-making. - Proven track record of exploring new technologies, developing side projects, or contributing to open-source initiatives. Join Us: - Lead Critical Systems: Architect backend solutions that drive real impact. - Mission-Driven Work: Contribute to a company that is changing lives daily. - High-Ownership Culture: Collaborate with passionate individuals who value responsibility and growth. - Flexibility: Embrace a hybrid work model with autonomy and trust. - Continuous Learning: Engage in a dynamic environment where you can learn and develop daily. - Room to Experiment: Enjoy the freedom to test new ideas, frameworks, and architectures. Let's collaborate and build something extraordinary at Habuild.,
As a Lead Member Support at Habuild, you will play a crucial role in ensuring a seamless and empathetic support experience for our members. Your responsibilities will include: - Leading the day-to-day operations of the calling and email-based member support teams, maintaining responsiveness, accuracy, and a high-empathy tone of communication. - Owning the support experience end-to-end, ensuring timely, empathetic, and effective communication with members. - Building SOPs, escalation workflows, and communication templates to scale operations efficiently. - Tracking key support metrics such as resolution time, CSAT, error rates, and backlog across functions and driving continuous improvement. - Leading training and performance reviews for the support team, monitoring team performance, resolving roadblocks, and maintaining service quality. - Collaborating cross-functionally with product, growth, and expert teams to close feedback loops, surface member insights, and contribute to systemic improvements. - Conducting regular huddles and team reviews to ensure morale, clarity, and accountability across both frontline and backend teams. - Championing Habuild's empathy-first culture by guiding teams to go beyond transactional support and create meaningful member connections. Qualifications we are looking for in a candidate: - 3-5+ years of experience in leading member support operations, preferably in B2C, wellness, edtech, or service-based startups. - Strong leadership and team management skills with experience in managing 50+ person support teams. - Hands-on experience with support tools, comfort with Excel/Sheets-based reporting, and tracking and analyzing support metrics. - Clear and effective communicator fluent in both English and Hindi (spoken + written) with excellent communication and problem-solving skills. - Process-driven, empathetic, and calm under pressure, leading by example and inspiring the team. - Prior experience working with subject-matter experts like yoga instructors, coaches, or healthcare professionals is a bonus. Join us at Habuild for the opportunity to: - Help people transform their lives through daily wellness habits. - Lead a critical touchpoint between Habuild and our members. - Work closely with expert teams, product, and leadership in a cross-functional role. - Be part of a people-first culture that values empathy, discipline, and real-world results.,
Performance Marketing Manager Habuild - Full Time, OnSite Location: Gurgaon (on-site preferred); remote considered for exceptional fit About This Role We're looking for a Performance marketing operator who gets two things: our 45+ audience doesnt behave like typical digital consumers, and win-backs are way more profitable than cold acquisition for a bootstrap business. You'll own the entire performance funnel - Meta/Google ads WhatsApp nurture trial conversion paid customer. A significant amount of your focus will be on the goldmine: remarketing to our 30-40L people who took the 14-day free trial but never came back. This isn't just about scaling to massive budgets or building complex attribution. It’s about methodically improving conversion rates on proven audiences while staying true to our mission-driven brand voice. Why This Matters Performance as a Channel: Meta/Google ads have not yet been explored with a significant potential to become a channel for direct acquisition and support other marketing initiatives for acquiring lead. The Win-Back Opportunity: We have a significant database of people who already know us, tried our content, but never converted to paid. These arent cold prospects - they're warm leads who just need the right nudge at the right time. Understanding Our Audience: 45+ users consume differently - they prefer WhatsApp over fancy landing pages, trust testimonials over flashy creative, and need clear value props without health miracle claims. Most performance marketers optimize for 25-year-olds and wonder why campaigns fail. Bootstrap Reality: We're profitable & referral-driven. Performance marketing amplifies what works rather than becoming our primary growth engine. You'll optimize for sustainable CAC, not vanity metrics. Reporting Structure Reports to: Trishala (Co‑founder) / Marketing Head Weekly check-ins w/ founders on performance metrics Monthly strategy reviews w/ growth team What Success Looks Like Cost Efficiency : Maintain efficient CAC while improving lead quality Channel Optimization: CTWA campaigns for retargeting & optimised standard landing page funnels Win-Back Performance: Improve trialpaid conversion rate for lapsed users significantly within 90 days Compliance: Zero policy violations on health claims or WhatsApp messaging Your Responsibilities Performance Campaign Execution Prospecting vs Retargeting: Use Click-to-Website (CTW) as the primary motion for prospecting new audiences; use Click-to-WhatsApp (CTWA) mainly for retargeting/ mid‑funnel nurture. Run Meta/Google campaigns focused on trial conversion vs vanity signups Test creative that resonates w/ 45+ demographic (clear captions, trust signals, real testimonials) Partner with Product on Free Paid: you supply quality traffic and timely nudges; Product owns conversion mechanics (site/app). Win-Back Campaign Management Build & optimize remarketing sequences for lapsed trial users Create WhatsApp nurture flows that feel personal, not spammy A/B test messaging, timing, and incentives for different cohorts Segment audiences by trial completion, engagement level, demographics Attribution, Measurement & Reporting (with BI) Build the measurement rail tracks end‑to‑end: tagging/UTMs, pixels/CAPI, GA4 events, and simple source‑of‑truth dashboards. Keep the stack current; add missing tools/glue as needed. Publish weekly read‑outs: what we shipped, what moved, what to scale/stop next. Identify which remarketing segments are most profitable; hold yourself to lead‑quality proxies (attendance/engagement of leads you generate). Your First 60 Days Month 1: Audit existing lapsed user segments,optimise current campaigns with a roadmap plan to scale, set up proper tracking, launch first win-back campaigns Month 2: Optimize based on early results, expand to new audience segments, improve WhatsApp templates You'll Be Great at This If You... Have 4-7 years performance marketing experience w/ Meta/Google platforms Understand WhatsApp Business API, CTWA campaigns, and messaging compliance Have worked w/ older demographics (35+ audiences) and understand their behavior patterns Can work independently but communicate results clearly to non-technical stakeholders Comfortable w/ bootstrap constraints - finding creative solutions vs throwing money at problems Experience w/ subscription or course business models preferred Key Result Areas (KRAs) Cost Per Acquisition Target - Maintain efficient CAC within target range Measurement - Weekly campaign reporting Lead Quality (Cohorts) Target - Attendance% and conversion% tracked and improving for PMM-sourced cohorts Measurement - Weekly cohort read- outs Win-Back Conversion Rate Target - Significant improvement in trialpaid for lapsed users Measurement - Monthly cohort analysis Prospecting & Retargeting Mix Target - CTW-led prospecting with CTWA retargeting support, with documented rationale Measurement - Monthly media plan & post-mortems Brand & Compliance Target - Operate within the brand manifesto; zero policy violations; WhatsApp delivery health maintained Measurement - Platform health + QA Platform Access: Meta Ads Manager & Business Suite Google Ads & Analytics WhatsApp Business API integration Internal CRM & tracking systems Access & Enablement: Provision ad accounts, pixels/CAPI, CRM/WATI, and WA templates with Tech/ Ops; PMM owns day‑to‑day hygiene and documentation. Budget Responsibility: Manage performance marketing budget allocation in line with prospecting‑first strategy; use CTWA to support retargeting
As an Experienced Accountant at Habuild in Nagpur, a growing healthtech startup committed to innovation and excellence, your role will involve leading a team of 10 members, managing day-to-day accounting operations, ensuring timely GST filing and TDS compliance, preparing financial statements and reports, assisting with audits and internal financial reviews, and maintaining accurate records of transactions and compliance documents. Key Responsibilities: - Leading a team of 10 members - Managing day-to-day accounting operations - Ensuring timely GST filing and TDS compliance - Preparing financial statements and reports - Assisting with audits and internal financial reviews - Maintaining accurate records of transactions and compliance documents Qualification Required: - Experienced CA or CA Final pursuing, BCom, MCom Required Skills: - Strong knowledge of Tally, Excel, and accounting software - Familiarity with Indian tax laws and compliance - Excellent attention to detail and organizational skills - Ability to work independently and meet deadlines Join Habuild for an opportunity to work with a fast-growing healthtech company, gain hands-on experience with real-time financial operations, and thrive in a positive and growth-oriented work environment.,
Job Title: Social Media Manager Location: Gurgaon Why Habuild? Who We Are. We are the biggest advocates of ‘ Ha bit Build ing’. Who Is Habuild? Habuild is world’s largest online yoga community , built on a simple but powerful idea: “To do something ordinary every day is extraordinary.” We are not a fitness app, not just a yoga platform, and not another wellness startup. We are a movement, a community of habit builders helping people regain control over their health and mind through small, consistent actions. With over 1.27 crore+ members across 169 countries, Habuild helps everyday people, mostly mothers, fathers, and working professionals 40+ build lifelong habits. Our Scale & Impact 1.27 Cr+ members across 169 countries Just 25 countries to go, will you help us take yoga everywhere? 6 World Records (including a Guinness World Record!) From 2000+ consecutive days of yoga to the largest online class with 7.52 lakh participants — we’re grateful to be breaking our own records, join the party next time? 6 lakh+ people practice yoga every single day with Habuild A daily dose of health, joy, and mom-style ashirvaad, good for everyone including you. 2.5M+ subscribers on YouTube We don’t even count family members anymore, they just show up every morning. Don’t believe it? http://habit.yoga . But, you have never heard about us? Well, ask your mom or chachi or bua or bhabhi or that aunty (or uncle) in your building who always gave you a tough competition when it came to catching the lift about mailto:saurabhbothra@habuild.in and/or Habuild and you’ll know! Because, behind every number is a story, a 59-year-old woman who finally walked the ramp and won a beauty pageant, a 45-year-old who overcame pain to dance again. We’ve members from a 13 month old to a 103 year old, all attending the same session and are part of a community that shows up, no matter what. Role Overview We’re looking for a creative, data-driven Social Media Manager to lead Habuild’s presence across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms. You’ll collaborate with our agency network and own the content calendar, brand storytelling, performance analysis, and online reputation — ensuring Habuild’s digital presence inspires, educates, and builds trust every day. Key Responsibilities Content & Campaigns Own the monthly social media calendar strategy across platforms and get it executed through our partner agency network. Collaborate with brand and content teams to conceptualize campaigns for topical moments (International Yoga Day, New Year, Women’s Day, etc.). Maintain brand tone across all touchpoints. Analytics & Performance Track platform metrics (reach, engagement, saves, shares, follower growth). Analyze weekly/monthly performance and optimize accordingly. Build reports with agency partners that connect engagement metrics to business KPIs (sign-ups, retention, sentiment). Online Reputation Management (ORM) Lead Habuild’s social listening & community response across Instagram, YouTube, Google Reviews, and WhatsApp to increase engagement. Monitor brand mentions and user feedback in real-time. Create a clear ORM SOP: escalation matrix, tone of voice, and response turnaround time. Turn negative experiences into brand moments — respond with empathy, resolve quickly, and celebrate recoveries. Community Building Nurture Habuild’s digital communities especially YT and Instagram followers. Engage with user-generated content, comments, and testimonials. Amplify stories of transformation and consistency from the Habuild community. Coordination & Workflow Collaborate with internal teams (Design, Product, Ops, PR) for campaign execution. Brief, manage, and review freelancers or partner agencies (designers, editors, ORM tools). Stay updated with trends in wellness, yoga, and social media, test new formats before others do. Requirements 6-8 years of experience in managing brand social media (preferably in wellness, consumer tech, or lifestyle). Strong understanding of content formats, storytelling, and community building. Hands-on with tools like Meta Business Suite, YouTube Studio, Google Sheets, and social listening platforms (Sprout, Hootsuite, etc.). Excellent written communication - English + basic Hindi proficiency preferred. Calm under pressure, empathetic in tone, and obsessive about brand perception.
Job Title: Sr. Campaign Manager/Launch Marketing Manager Location: Gurgaon Why Habuild? Who We Are. We are the biggest advocates of ‘ Ha bit Build ing’. Who Is Habuild? Habuild is world’s largest online yoga community , built on a simple but powerful idea: “To do something ordinary every day is extraordinary.” We are not a fitness app, not just a yoga platform, and not another wellness startup. We are a movement, a community of habit builders helping people regain control over their health and mind through small, consistent actions. With over 1.27 crore+ members across 169 countries, Habuild helps everyday people, mostly mothers, fathers, and working professionals 40+ build lifelong habits. Role Overview The Senior Campaign Launch Manager role leads the strategy, planning, and end-to-end execution of high-impact, digital-first marketing launches across the year. You will own the full tent-pole calendar—from seasonal health moments to condition-specific and regional campaigns—building clear playbooks, asset plans, channel mixes, and risk-mitigation frameworks that set each launch up for success. Key Responsibilities Strategic Ownership & Planning Own the annual search-increase calendar (e.g. World Yoga Day, Arthritis/Diabetes awareness weeks, 'Begin Again' moments, Knee/Back/Sleep focus weeks, Women's bone health, seasonal South/West India and NRI-specific campaigns) Build launch playbooks: run-of-show, asset plan, channel mix (YouTube/Facebook/WhatsApp), partners, Click-to-Website vs Click-to-WhatsApp strategy Pre-mortem risks, lock owners and SLAs, align budget and measurement upfront End-to-End Project Management & Execution Build & run the 'war room': day-wise milestones, daily trackers, dependency clearing, weekly reviews QC & ship creative kits with brand filter: trailers/teasers, thumbnail A/B tests, landing/RSVP flows, WhatsApp journeys (utility/marketing templates), PR/influencer coordination Build & maintain live dashboards, course-correct during campaigns, publish D+14 close-out deck Measurable Business Impact & Repeatability Measure & publish: Dashboards with key signals like sign-ups/RSVPs, session attendance %, free-to-paid lift, and macro campaign ROI (effort, dollar, and time) Build the Launch Toolkit—naming conventions, folder structure, QA checklist, RSVP flows, campaign scorecard Requirements Owned 10+ tent-pole launches end-to-end—ideation, plan building, calendar/war room/post-mortem with hard KPIs Digital-first DNA: Facebook community campaigns; WhatsApp literacy; digital marketing rollouts Measurement DNA: Campaign ROI, UTMs, CRM/WATI event tracking, RSVP-to-attendance reporting, D+14 documentation Cross-functional leadership with calm, decisive escalation. High and proven ownership.
Job Title: Marketing Manager - Retention & Growth Location: Gurgaon Why Habuild? Who We Are. We are the biggest advocates of ‘ Ha bit Build ing’. Who Is Habuild? Habuild is world’s largest online yoga community , built on a simple but powerful idea: “To do something ordinary every day is extraordinary.” We are not a fitness app, not just a yoga platform, and not another wellness startup. We are a movement, a community of habit builders helping people regain control over their health and mind through small, consistent actions. With over 1.27 crore+ members across 169 countries, Habuild helps everyday people, mostly mothers, fathers, and working professionals 40+ build lifelong habits. Role Overview As a Retention Marketing Manager at the Habuild, you will be instrumental in enhancing user retention and engagement. Your primary focus will be on developing and implementing effective strategies to increase user loyalty and drive attendance(and reactivation). By analyzing user data and collaborating with various teams, you will ensure a cohesive user experience and optimize retention efforts. Key Responsibilities User Insights & Churn Diagnostics Develop a comprehensive user insights framework leveraging behavioral data, churn models, NPS feedback, and cohort analysis. Identify high-risk user segments through analytics and behavioral triggers (e.g., declining product usage, reduced engagement, support interactions). Conduct deep-dive analyses to uncover root causes of churn and create structured reporting that translates data into actionable business recommendations.. Retention Strategy & Lifecycle Campaign Development Design, test, and scale targeted retention programs—including proactive engagement, loyalty initiatives, early-life nurturing flows, and personalized win-back offers Build multichannel lifecycle journeys across whatsapp, email, SMS, and direct outreach to boost satisfaction and reduce churn Develop A/B and multivariate testing frameworks to optimize message relevance, timing, and channel mix Own the retention marketing roadmap, aligning quarterly priorities with overall business targets and user needs Performance Measurement, Reporting & Optimization Define, implement, and monitor retention KPIs (e.g., churn rate, user lifetime value, repeat purchase rate, activation rate, expansion revenue, time-to-value) Create structured dashboards and monthly reports for leadership, highlighting retention trends, program performance, and actionable insights Analyze channel performance and user cohort behavior to refine lifecycle strategies continuously Cross-Functional Collaboration & User Experience Optimization Partner with product, and marketing teams to create a cohesive user experience from onboarding through long-term engagement Collaborate with product and UX teams to identify and close experience gaps—such as friction during onboarding, unclear product value moments, or missing guidance Work closely with support teams to capture qualitative insights and improve touchpoints that influence satisfaction and retention Industry Research, Benchmarking & Best Practices Stay current with emerging trends in retention, CRM technology, loyalty frameworks, lifecycle automation, and user experience strategies. Benchmark performance against industry standards and translate insights into improvements for retention programs. Evaluate new retention tools, platforms, and engagement technologies to improve lifecycle automation and personalization capabilities. Requirements 5+ years of experience managing retention and engagement strategies for consumer brands(preferably in wellness, consumer tech, or lifestyle) Proven experience analyzing user data and using insights to reduce churn or improve engagement Hands-on experience with lifecycle automation tools (e.g., HubSpot, Klaviyo, Moengage, Clevertap, WATI, or similar) Ability to collaborate cross-functionally with Product, Marketing, and Support teams to improve user experience Self starter, able to navigate with minimal direction