Community Manager – Offline Community Building
Habuild – Hybrid, Gurgaon
About This Role
We’re looking for someone to take Habuild offline and bring it closer to our community, building hyper-local communities where our members don’t just practice yoga online, but meet, bond, and spread the word in their own neighborhoods.
This is not a sales role. This is about creating belonging and brand love through real-world engagement. You’ll design and run meet-ups, activate word-of-mouth, and make Habuild visible in people’s lives beyond the screen.
Why This Matters
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Community as a moat: Our biggest strength is the connection people feel when practicing together. Offline, this grows even stronger.
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Retention lever: People who meet in-person attend more, stay longer, and feel Habuild is their community.
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Word of mouth: Nothing beats a friend or neighbor saying “Come join me.” This role ensures that spark spreads.
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Brand love: Merchandise, rituals, and stories make the Habuild experience tangible and memorable.
What Success Looks Like
We keep metrics simple and focused:
Input Metrics
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Number of Habuild community meet-ups held per month
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Number of members attending offline gatherings
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Number of word-of-mouth touchpoints activated (referrals, merchandise usage, local buzz)
Output Metrics
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Measurable increase in brand love (social mentions, testimonials, NPS from attendees)
Outcome Metrics
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Higher retention among paid users who attend offline meet-ups
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Higher attendance rates for daily/weekly online sessions from offline-engaged members
Your Responsibilities
Community Activation
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Organize and scale hyper-local meet-ups for Habuild community members (parks, RWAs, cultural spaces).
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Create playbooks so community members themselves can run meet-ups.
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Integrate offline rituals (chai circles, post-yoga chats, festivals).
Word-of-Mouth & Merchandise
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Design and distribute light-touch and innovative merchandise to drive visibility.
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Capture and amplify stories from community events into WhatsApp, social, and PR.
Retention & Engagement
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Track attendance of paid members who attend offline events and measure uplift vs. control group.
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Work closely with the product & content team to feed offline learnings back into the online experience.
Ops & Reporting
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Build dashboards for input/output metrics (meet-ups, attendance, WOM triggers).
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Own budgets and logistics for offline activations.
Your First 90 Days
Month 1: Map top 5 cities for offline activation, run pilot meet-ups, and design the “Habuild meet-up playbook.”
Month 2: Launch merchandise program, integrate referral nudges into offline gatherings.
Month 3: Scale to at least 2 events per week per top city, show retention/attendance uplift among participants.
You’ll Be Great at This If You…
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Have built or scaled community programs before (offline or hybrid).
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Understand how to motivate people to show up and keep showing up.
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Can turn cultural rituals (chai, festivals, family gatherings) into community moments.
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Are scrappy with ops, budgets, and vendors.
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Believe in Habuild’s mission of building healthier, happier lives.
Interview Process
During our conversation, we’ll discuss:
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Your past experience in offline/community building.
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How you’d measure success of offline meet-ups.
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Your ideas for turning meet-ups into retention levers.
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Your experience scaling events and managing vendors/budgets.
Compensation & Next Steps
This is a full-time, on-site role with competitive compensation and performance-based variables. If building real-world communities excites you, we’d love to connect.
