Job Title: Marketing Manager - Retention & Growth
Why Habuild? Who We Are.
We are the biggest advocates of ‘Habit Building’.
Habuild is world’s largest online yoga community, built on a simple but powerful idea:
“To do something ordinary every day is extraordinary.”
We are not a fitness app, not just a yoga platform, and not another wellness startup. We are a movement, a community of habit builders helping people regain control over their health and mind through small, consistent actions.
With over 1.27 crore+ members across 169 countries, Habuild helps everyday people, mostly mothers, fathers, and working professionals 40+ build lifelong habits.
As a Retention Marketing Manager at the Habuild, you will be instrumental in enhancing user retention and engagement. Your primary focus will be on developing and implementing effective strategies to increase user loyalty and drive attendance(and reactivation). By analyzing user data and collaborating with various teams, you will ensure a cohesive user experience and optimize retention efforts.
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Develop a comprehensive user insights framework leveraging behavioral data, churn models, NPS feedback, and cohort analysis.
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Identify high-risk user segments through analytics and behavioral triggers (e.g., declining product usage, reduced engagement, support interactions).
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Conduct deep-dive analyses to uncover root causes of churn and create structured reporting that translates data into actionable business recommendations..
Retention Strategy & Lifecycle Campaign Development
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Design, test, and scale targeted retention programs—including proactive engagement, loyalty initiatives, early-life nurturing flows, and personalized win-back offers
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Build multichannel lifecycle journeys across whatsapp, email, SMS, and direct outreach to boost satisfaction and reduce churn
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Develop A/B and multivariate testing frameworks to optimize message relevance, timing, and channel mix
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Own the retention marketing roadmap, aligning quarterly priorities with overall business targets and user needs
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Define, implement, and monitor retention KPIs (e.g., churn rate, user lifetime value, repeat purchase rate, activation rate, expansion revenue, time-to-value)
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Create structured dashboards and monthly reports for leadership, highlighting retention trends, program performance, and actionable insights
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Analyze channel performance and user cohort behavior to refine lifecycle strategies continuously
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Partner with product, and marketing teams to create a cohesive user experience from onboarding through long-term engagement
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Collaborate with product and UX teams to identify and close experience gaps—such as friction during onboarding, unclear product value moments, or missing guidance
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Work closely with support teams to capture qualitative insights and improve touchpoints that influence satisfaction and retention
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Stay current with emerging trends in retention, CRM technology, loyalty frameworks, lifecycle automation, and user experience strategies.
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Benchmark performance against industry standards and translate insights into improvements for retention programs.
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Evaluate new retention tools, platforms, and engagement technologies to improve lifecycle automation and personalization capabilities.
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5+ years of experience managing retention and engagement strategies for consumer brands(preferably in wellness, consumer tech, or lifestyle)
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Proven experience analyzing user data and using insights to reduce churn or improve engagement
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Hands-on experience with lifecycle automation tools (e.g., HubSpot, Klaviyo, Moengage, Clevertap, WATI, or similar)
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Ability to collaborate cross-functionally with Product, Marketing, and Support teams to improve user experience
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Self starter, able to navigate with minimal direction
