Growth Marketing Manager

About SoftwareHunt

SoftwareHunt is a B2B consultative SaaS/AI matchmaking marketplace to address a significant challenge faced by Indian SMEs: navigating the overwhelming software landscape with trust and confidence. As businesses strive to keep up with digital transformation and AI advancements, many struggle to find, evaluate, and implement the right software tools, limiting their growth and competitiveness.

With over 30+ years of expertise from Software@Work, which has supported over 20,000 businesses across 40+ industries including names like Accenture, Tata Motors, Dream 11, Naturals Ice Cream, Mercedes Benz, ArcelorMittal, and Samsonite. SoftwareHunt is more than just a marketplace, it’s a partner in digital transformation, empowering Indian Businesses to embrace the future and thrive.

About the Role

Join SoftwareHunt as a Founding Team Marketing member and help shape how we connect businesses with their perfect software solutions! This is a rare 0-1 opportunity where you'll work directly with our founder to assist in building our entire marketing engine from scratch.

You'll be diving into the exciting world of consultative matchmaking, where technology meets human insight. From crafting compelling webinar experiences to developing platform content, creating impactful presentation decks, and launching innovative marketing campaigns, you'll get your hands dirty across every facet of marketing while helping establish SoftwareHunt as the go-to platform in the SaaS space.

We're seeking a curious marketer who's passionate about the intersection of SaaS and AI, someone who gets excited about leveraging cutting-edge tools to create content that resonates. If you're the type of person who experiments with new marketing technologies, stays ahead of industry trends, and thrives on the energy of building something meaningful from day one, this is your chance to make a real impact.

Responsibilities

• Content Creation & Strategy: Develop compelling content across blogs, social media, case studies, and platform materials using AI-powered tools
• Webinar Management: Plan, execute, and optimize educational webinars that showcase our matchmaking expertise and partner solutions
• Marketing Campaign Development: Design and launch multi-channel campaigns to drive awareness, engagement, and lead generation
• Presentation & Deck Creation: Craft impactful pitch decks, partner materials, and sales enablement resources
• Digital Marketing: Manage social media presence, email marketing, SEO optimization, and online community building
• Brand Development: Help shape SoftwareHunt's voice, messaging, and visual identity across all touchpoints
• Analytics & Optimization: Track marketing performance, analyze customer behavior, and continuously improve campaign effectiveness
• Market Research: Stay ahead of SaaS and AI trends, competitor activities, and customer preferences
• Founder Collaboration: Work directly with leadership on marketing strategy, go-to-market planning, and brand positioning

Requirements

• Digital Marketing Foundation: 1-3 years experience in digital marketing, content creation, or growth marketing
• SaaS & AI Curiosity: Genuine passion for software-as-a-service and artificial intelligence trends and applications.
• Tool-Savvy Content Creator: Experience with AI tools (HeyGen, Mid Journey, Canva, etc.) and marketing platforms.
• Drive & Ownership: Natural excitement for marketing, experimenting, and building something from scratch
• Multi-Channel Comfort: Ability to work across various marketing formats - from written content to video to presentations
• Basic understanding of SEO, email marketing, and lead generation tactics

SoftwareHunt welcomes applicants of all ages, backgrounds, and abilities; hiring decisions are based on qualifications and business needs.