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Scaler Academy
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Growth Marketing Manager

Growth Marketing Manager

Scaler Academy

1 - 2 years

3 - 4 Lacs

bengaluru

Posted:7 hours ago| Platform:

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Skills Required

computer science health insurance analytical social media brand marketing resource allocation manager technology management merchandising marketing strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role

At Scaler School of Technology, student referrals are one of our strongest growth levers. As the Growth Marketing Manager, you will design and drive campaigns that turn students into our biggest advocates.

This is a fast-paced, high-impact role that blends creativity with analytical rigour perfect for someone who enjoys storytelling, experimentation, and measurable growth. You ll work at the intersection of marketing, product, and community, directly influencing student admissions and brand credibility.

What you will do/Responsibilities

Referral Growth Campaigns

Conceptualize and run monthly campaigns with targeted messaging for different student segments.
Support high-influence students in creating and amplifying content (videos, testimonials, LinkedIn posts, campus stories).
Collaborate with design/copy teams to refine student-led content for maximum reach and engagement.
Partner with influencers to amplify referral visibility and awareness.

Referral Funnel Optimization

Work with product teams to integrate educational touchpoints about referrals within the student dashboard.
Collaborate with the mid-funnel team to personalize communication based on referral activity levels.
Track conversion rates and optimize for
active referrers, power referrers, and super-referrers.

Referrer Amplification Community Building

Identify and nurture high-influence students with YouTube, LinkedIn, or Telegram presence.
Organize workshops or events to foster a referral-driven culture.
Prioritize resource allocation based on ROI potential (growth + brand impact).

Reward Merchandise Management

Coordinate timely disbursement of referral rewards and maintain accurate reward records.
Liaise with finance and operations to ensure seamless reward execution.
Manage the offline merchandise store for referral campaigns and engagement activities.

Measurement Reporting

Define and track success metrics across campaigns and touchpoints.
Maintain dashboards capturing attributable referrals, conversion rates, and disbursed rewards.

Growth Opportunities

This role offers significant exposure to both growth and brand marketing functions. Successful performers can grow into:

Growth Lead / Senior Manager GTM
, overseeing multiple levers (Referrals, Influencer, Organic)
Product Growth Manage
r, focusing on gamified experience and in-app funnel optimization
Marketing Strategy Lead
, driving cross-lever experimentation and scaling community-led growth

Required Qualifications

Education

Master s degree in Marketing, Business, or related field.

Experience

1 2 years of experience in growth, marketing, or strategy roles involving cross-functional collaboration.
Demonstrated ability to take ownership of end-to-end problem statements and scale processes independently.

Knowledge, Skills, and Abilities

Strong analytical mindset; ability to track and interpret performance metrics.
Hands-on experience with campaign ideation across WhatsApp, email, social media, and dashboard touchpoints.
Creative eye for UGC-led campaigns and peer-to-peer influence.
Comfort with data tracking, dashboards, and funnel optimization.
Bonus: Prior experience in EdTech, student communities, or referral-led growth.

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Growth Marketing Manager