Key Responsibilities: 1. Recruitment & Talent Acquisition -Lead the end-to-end hiring process to bring in the right talent that aligns with our fast-growing retail business. 2. Workplace Culture - Create a positive, vibrant, and inclusive work environment where employees feel valued and motivated. 3. Employee Management Bridge -Act as the connect between management and employees, ensuring transparent communication and empathetic conflict resolution. 4. Employee Benefits & Welfare - Manage welfare programs and benefits to ensure employees feel cared for beyond just their work. 5. Employee Engagement & Retention - Plan and drive engagement activities that boost morale, loyalty, and reduce attrition. 6. HR Policies & Compliance -Ensure smooth HR operations and adherence to policies, labor laws, and industry best practices. 7. Learning & Developmen t -Identify training needs and design initiatives to help employees grow and contribute meaningfully to the company's success. This is not just a role, but a chance to shape the culture of one of India leading retail accessory brands, based out of our Gurgaon office. If you are someone who enjoys balancing people, processes, and purpose this role is for you.
Position: Growth Marketing - D2C Company: Lino Perros Location: Gurgaon Reports to: [Executive Leader/Head of E-commerce] Role Overview: As the Growth Marketing - D2C , you will be the strategic and operational leader behind Lino Perros online presence and revenue growth through its direct-to-consumer platform, . This is a high-impact role where you will own the entire customer journey, from acquisition to retention, driving full-funnel digital marketing strategies that significantly scale our e-commerce revenue. Youll have full accountability for performance metrics, website UX, and developing innovative ways to enhance our premium brand identity while delivering a world-class online shopping experience for our customers. This is an exciting opportunity for a growth-driven marketing leader with expertise in D2C e-commerce, a deep understanding of luxury consumer behavior, and a data-first approach to scaling an online business. Key Responsibilities: D2C Strategy & Leadership: P&L Ownership: Manage the end-to-end P&L for the D2C business, with a focus on scalable growth , profitability, and premium brand positioning. Growth Strategy: Develop and execute a performance-led growth strategy, delivering on revenue , traffic , customer retention , and LTV goals. Cross-functional Leadership: Lead collaboration across performance marketing , e-commerce operations , UX/UI , creative teams , CRM , and customer experience to deliver a seamless customer journey. Success Metrics: Define, track, and improve key performance metrics such as ROAS , CAC , AOV , CLTV , cart abandonment , and repeat purchase rates to ensure growth objectives are met. Performance Marketing & Customer Acquisition: Full-Funnel Campaigns: Plan, execute, and optimize digital marketing campaigns across Meta, Google, YouTube , programmatic , and affiliates to drive high-quality traffic and acquisition. Customer Acquisition at Scale: Achieve sustainable CAC and ROAS through high-impact, data-driven campaigns while balancing scalable growth with cost-efficiency . A/B Testing & Audience Segmentation: Leverage A/B testing, audience segmentation, and personalized targeting to continuously improve ad performance and campaign relevance. Data-Driven Insights: Use GA4 , Shopify analytics , and attribution tools to monitor, analyze, and optimize campaign performance and ad creative. Website Experience & Conversion Rate Optimization (CRO): Website Performance & Optimization: Own and improve the performance of across all aspects, including traffic , speed , UX/UI , conversion rates , and the overall customer journey . UX/UI Enhancements: Oversee the development of landing pages , visual storytelling , and product merchandising strategies to create an engaging, intuitive, and premium online shopping experience. Continuous Improvement: Collaborate with tech and design teams to optimize the website using heatmaps , session recordings , and A/B testing . Mobile Experience: Ensure a best-in-class mobile shopping experience, optimizing for ease of use and conversion. Retention Marketing & CRM: Omnichannel Retention: Develop and implement an omnichannel retention strategy , leveraging email , SMS , WhatsApp , loyalty programs , and retargeting . Customer Lifecycle: Design impactful post-purchase flows , win-back campaigns , and loyalty models to foster long-term customer loyalty and maximize CLTV . Repeat Purchase Optimization: Continuously test and improve strategies aimed at increasing repeat purchase rates and overall customer lifetime value . What We Are Looking For: Proven D2C Experience: 5+ years of experience in D2C growth marketing , ideally within a luxury or premium brand . E-commerce Expertise: Demonstrated success in scaling e-commerce businesses with a strong focus on P&L management , website optimization , and performance marketing . Analytical & Data-Driven: Strong analytical capabilities, with experience in tools like GA4 , Shopify analytics , and attribution models to inform strategy. Leadership & Collaboration: Experience leading cross-functional teams in a fast-paced, results-oriented environment. Strong interpersonal skills to manage and develop internal teams and external agencies. Luxury Consumer Understanding: Deep understanding of luxury consumer behaviors and the ability to translate this knowledge into high-impact marketing strategies. Adaptability & Innovation: A proactive, growth-oriented mindset with a passion for testing new ideas and iterating quickly.
Role Summary- From D2C Own end-to-end marketing strategy across brand, content, and campaigns. Turn insights into plans, lead shoots and content systems, and orchestrate internal teams and partner agencies to deliver measurable growth. Key Responsibilities Build monthly/quarterly marketing strategy and GTM plans across channels (social, CRM, PR, retail). Lead concepting, pre-production, and post-production for photo/video shoots; ensure brand consistency and on-time delivery. Own content management: editorial calendar, asset pipeline, versioning, approvals, and channel adaptation. Translate creative strategy into briefs; guide designers, writers, and editors to high-quality outputs. Manage third-party partner agencies (creative, media, PR, influencers): briefing, SLAs, budgets, and performance. Drive campaign analytics and insights; optimize for reach, engagement, traffic, conversion, and ROAS. Partner with Merchandising/Category/Retail for product drops, season launches, and in-store storytelling. Plan and track budgets, timelines, and KPIs; publish post-campaign reports and learning loops. Must-Have Requirements Minimum 3 years of marketing experience. Proven experience in retail/fashion (brand or agency side). Hands-on experience running shoots (concept production delivery). Strong content management operations (calendars, workflows, approvals, asset libraries). Demonstrated creative strategy skills (positioning, campaign ideas, messaging frameworks). Experience working with third-party partner agencies (briefing, management, and performance tracking). Nice to Have Influencer/creator marketing experience and UGC playbooks. Basic performance marketing literacy (funnels, CAC/CPA/ROAS). Familiarity with PR/comms and retail activation calendars. Experience with luxury/affordable-luxury positioning. Tools Project & content: Notion/Asana, Google Workspace, DAM tools. Analytics: GA4, platform insights, Looker/Data Studio. Creative: Adobe/Canva (working knowledge). KPIs Campaign engagement & share of voice Traffic, conversion rate, new vs. repeat customers Cost efficiency (CPA/ROAS) On-time, on-budget delivery; asset quality/brand consistency
Social Media Manager Location: Gurugram, India Reports to: Director(s) About Lino Perros Lino Perros is Indias leading affordable luxury brand in handbags and footwearcelebrated for its timeless design, elevated functionality, and effortless style. With a strong presence across both digital and offline channels, Lino Perros brings together global aesthetics and Indian craftsmanship to create pieces that empower and inspire. As we expand our digital footprint, we're looking for a dynamic Social Media Manager to lead our online storytelling, deepen community engagement, and fuel influencer-led brand growth. This is a unique opportunity to shape the voice of a brand thats redefining affordable luxury in India. What Youll Be Responsible For 1. Influencer Marketing Identify and collaborate with top-tier influencers across fashion, lifestyle, travel, and luxury niches to amplify brand visibility. Craft compelling influencer briefs and ensure smooth execution of campaigns from onboarding to delivery. Manage negotiations, contracts, and usage rights while building long-term partnerships. Track campaign performance and optimize strategies for stronger reach, engagement, and ROI. 2. PR & Brand Collaborations Work closely with PR agencies to maintain a consistent brand presence in premium media and events. Develop brand stories, collection notes, and narratives for media outreach. Build authentic relationships with editors, journalists, stylists, and celebrities to unlock organic brand moments. 3. Creative & E-Commerce Shoot Management Lead the production of stunning photoshoots and video campaignsfrom concept to completion. Coordinate with photographers, stylists, models, and production teams to ensure aesthetic alignment and timely delivery. Oversee all aspects of shoot planningfrom moodboards and scouting to post-production edits and asset finalization. 4. Social Media Strategy & Management Own and elevate the brands presence across Instagram, Facebook, YouTube, Pinterest, and LinkedIn. Develop and manage monthly content calendars in collaboration with design and content teams. Write scroll-stopping captions and campaign copy aligned with Lino Perros brand voice. Run and optimize paid campaigns on Meta platforms to drive visibility, engagement, and conversions. Stay ahead of trends, platform updates, and competitor moves to keep our content innovative and relevant. 5. Content Creation & Copywriting Craft high-impact content for product launches, website pages, collection drops, and seasonal campaigns. Write engaging blogs that support brand storytelling and SEO growth. Develop press releases, collection descriptions, and social copy that reflect our luxury positioning. What Were Looking For A Bachelors or Masters degree in Marketing, Mass Communication, or related fields. 35 years of experience in social media or digital marketingpreferably in fashion, lifestyle, or retail. Deep understanding of influencer marketing, PR dynamics, and digital-first storytelling. Proven experience managing end-to-end campaign shoots with a strong visual eye. Exceptional copywriting skills that can shift tone from elegant luxury to vibrant lifestyle. Hands-on knowledge of Meta Ads Manager, GA4, and other analytics/paid tools. A proactive, detail-oriented mindset with a passion for creating beauty in every brand touchpoint. Why Join Us Be the voice of one of Indias most loved affordable luxury brands. Work at the intersection of fashion, storytelling, and digital innovation. Collaborate with a passionate, high-performing team in a fast-paced creative environment. Enjoy competitive compensation and exciting growth opportunities in a thriving brand ecosystem.
Social Media Manager Location: Gurugram, India Reports to: Director(s) About Lino Perros Lino Perros is Indias leading affordable luxury brand in handbags and footwearcelebrated for its timeless design, elevated functionality, and effortless style. With a strong presence across both digital and offline channels, Lino Perros brings together global aesthetics and Indian craftsmanship to create pieces that empower and inspire. As we expand our digital footprint, we're looking for a dynamic Social Media Manager to lead our online storytelling, deepen community engagement, and fuel influencer-led brand growth. This is a unique opportunity to shape the voice of a brand thats redefining affordable luxury in India. What Youll Be Responsible For 1. Influencer Marketing Identify and collaborate with top-tier influencers across fashion, lifestyle, travel, and luxury niches to amplify brand visibility. Craft compelling influencer briefs and ensure smooth execution of campaigns from onboarding to delivery. Manage negotiations, contracts, and usage rights while building long-term partnerships. Track campaign performance and optimize strategies for stronger reach, engagement, and ROI. 2. PR & Brand Collaborations Work closely with PR agencies to maintain a consistent brand presence in premium media and events. Develop brand stories, collection notes, and narratives for media outreach. Build authentic relationships with editors, journalists, stylists, and celebrities to unlock organic brand moments. 3. Creative & E-Commerce Shoot Management Lead the production of stunning photoshoots and video campaignsfrom concept to completion. Coordinate with photographers, stylists, models, and production teams to ensure aesthetic alignment and timely delivery. Oversee all aspects of shoot planningfrom moodboards and scouting to post-production edits and asset finalization. 4. Social Media Strategy & Management Own and elevate the brands presence across Instagram, Facebook, YouTube, Pinterest, and LinkedIn. Develop and manage monthly content calendars in collaboration with design and content teams. Write scroll-stopping captions and campaign copy aligned with Lino Perros brand voice. Run and optimize paid campaigns on Meta platforms to drive visibility, engagement, and conversions. Stay ahead of trends, platform updates, and competitor moves to keep our content innovative and relevant. 5. Content Creation & Copywriting Craft high-impact content for product launches, website pages, collection drops, and seasonal campaigns. Write engaging blogs that support brand storytelling and SEO growth. Develop press releases, collection descriptions, and social copy that reflect our luxury positioning. What Were Looking For A Bachelors or Masters degree in Marketing, Mass Communication, or related fields. 35 years of experience in social media or digital marketingpreferably in fashion, lifestyle, or retail. Deep understanding of influencer marketing, PR dynamics, and digital-first storytelling. Proven experience managing end-to-end campaign shoots with a strong visual eye. Exceptional copywriting skills that can shift tone from elegant luxury to vibrant lifestyle. Hands-on knowledge of Meta Ads Manager, GA4, and other analytics/paid tools. A proactive, detail-oriented mindset with a passion for creating beauty in every brand touchpoint. Why Join Us Be the voice of one of Indias most loved affordable luxury brands. Work at the intersection of fashion, storytelling, and digital innovation. Collaborate with a passionate, high-performing team in a fast-paced creative environment. Enjoy competitive compensation and exciting growth opportunities in a thriving brand ecosystem.
Position: Growth Marketing - D2C Company: Lino Perros Location: Gurgaon Reports to: [Executive Leader/Head of E-commerce] Role Overview: As the Growth Marketing - D2C , you will be the strategic and operational leader behind Lino Perros online presence and revenue growth through its direct-to-consumer platform, . This is a high-impact role where you will own the entire customer journey, from acquisition to retention, driving full-funnel digital marketing strategies that significantly scale our e-commerce revenue. Youll have full accountability for performance metrics, website UX, and developing innovative ways to enhance our premium brand identity while delivering a world-class online shopping experience for our customers. This is an exciting opportunity for a growth-driven marketing leader with expertise in D2C e-commerce, a deep understanding of luxury consumer behavior, and a data-first approach to scaling an online business. Key Responsibilities: D2C Strategy & Leadership: P&L Ownership: Manage the end-to-end P&L for the D2C business, with a focus on scalable growth , profitability, and premium brand positioning. Growth Strategy: Develop and execute a performance-led growth strategy, delivering on revenue , traffic , customer retention , and LTV goals. Cross-functional Leadership: Lead collaboration across performance marketing , e-commerce operations , UX/UI , creative teams , CRM , and customer experience to deliver a seamless customer journey. Success Metrics: Define, track, and improve key performance metrics such as ROAS , CAC , AOV , CLTV , cart abandonment , and repeat purchase rates to ensure growth objectives are met. Performance Marketing & Customer Acquisition: Full-Funnel Campaigns: Plan, execute, and optimize digital marketing campaigns across Meta, Google, YouTube , programmatic , and affiliates to drive high-quality traffic and acquisition. Customer Acquisition at Scale: Achieve sustainable CAC and ROAS through high-impact, data-driven campaigns while balancing scalable growth with cost-efficiency . A/B Testing & Audience Segmentation: Leverage A/B testing, audience segmentation, and personalized targeting to continuously improve ad performance and campaign relevance. Data-Driven Insights: Use GA4 , Shopify analytics , and attribution tools to monitor, analyze, and optimize campaign performance and ad creative. Website Experience & Conversion Rate Optimization (CRO): Website Performance & Optimization: Own and improve the performance of across all aspects, including traffic , speed , UX/UI , conversion rates , and the overall customer journey . UX/UI Enhancements: Oversee the development of landing pages , visual storytelling , and product merchandising strategies to create an engaging, intuitive, and premium online shopping experience. Continuous Improvement: Collaborate with tech and design teams to optimize the website using heatmaps , session recordings , and A/B testing . Mobile Experience: Ensure a best-in-class mobile shopping experience, optimizing for ease of use and conversion. Retention Marketing & CRM: Omnichannel Retention: Develop and implement an omnichannel retention strategy , leveraging email , SMS , WhatsApp , loyalty programs , and retargeting . Customer Lifecycle: Design impactful post-purchase flows , win-back campaigns , and loyalty models to foster long-term customer loyalty and maximize CLTV . Repeat Purchase Optimization: Continuously test and improve strategies aimed at increasing repeat purchase rates and overall customer lifetime value . What We Are Looking For: Proven D2C Experience: 5+ years of experience in D2C growth marketing , ideally within a luxury or premium brand . E-commerce Expertise: Demonstrated success in scaling e-commerce businesses with a strong focus on P&L management , website optimization , and performance marketing . Analytical & Data-Driven: Strong analytical capabilities, with experience in tools like GA4 , Shopify analytics , and attribution models to inform strategy. Leadership & Collaboration: Experience leading cross-functional teams in a fast-paced, results-oriented environment. Strong interpersonal skills to manage and develop internal teams and external agencies. Luxury Consumer Understanding: Deep understanding of luxury consumer behaviors and the ability to translate this knowledge into high-impact marketing strategies. Adaptability & Innovation: A proactive, growth-oriented mindset with a passion for testing new ideas and iterating quickly.