Marketing Strategist Manager

Role Summary-

From D2C
Own end-to-end marketing strategy across brand, content, and campaigns. Turn insights into plans, lead shoots and content systems, and orchestrate internal teams and partner agencies to deliver measurable growth.Key Responsibilities Build monthly/quarterly marketing strategy and GTM plans across channels (social, CRM, PR, retail). Lead concepting, pre-production, and post-production for photo/video shoots; ensure brand consistency and on-time delivery. Own content management: editorial calendar, asset pipeline, versioning, approvals, and channel adaptation. Translate creative strategy into briefs; guide designers, writers, and editors to high-quality outputs. Manage third-party partner agencies (creative, media, PR, influencers): briefing, SLAs, budgets, and performance. Drive campaign analytics and insights; optimize for reach, engagement, traffic, conversion, and ROAS. Partner with Merchandising/Category/Retail for product drops, season launches, and in-store storytelling. Plan and track budgets, timelines, and KPIs; publish post-campaign reports and learning loops.Must-Have Requirements Minimum 3 years of marketing experience. Proven experience in retail/fashion (brand or agency side). Hands-on experience running shoots (concept production delivery). Strong content management operations (calendars, workflows, approvals, asset libraries). Demonstrated creative strategy skills (positioning, campaign ideas, messaging frameworks). Experience working with third-party partner agencies (briefing, management, and performance tracking).Nice to Have Influencer/creator marketing experience and UGC playbooks. Basic performance marketing literacy (funnels, CAC/CPA/ROAS). Familiarity with PR/comms and retail activation calendars. Experience with luxury/affordable-luxury positioning.Tools Project & content: Notion/Asana, Google Workspace, DAM tools. Analytics: GA4, platform insights, Looker/Data Studio. Creative: Adobe/Canva (working knowledge).KPIs Campaign engagement & share of voice Traffic, conversion rate, new vs. repeat customers Cost efficiency (CPA/ROAS) On-time, on-budget delivery; asset quality/brand consistency