Growth Marketing Manager

Role Overview:

Growth Marketing - D2C

growth-driven marketing leader

Key Responsibilities:

D2C Strategy & Leadership:

• P&L Ownership:

  Manage the end-to-end P&L for the D2C business, with a focus on 

  scalable growth

  , profitability, and premium brand positioning.

• Growth Strategy:

  Develop and execute a performance-led growth strategy, delivering on 

  revenue

  , 

  traffic

  , 

  customer retention

  , and 

  LTV

• Cross-functional Leadership:

  Lead collaboration across 

  performance marketing

  , 

  e-commerce operations

  , 

  UX/UI

  , 

  creative teams

  , 

  CRM

  , and 

  customer experience

   to deliver a seamless customer journey.

• Success Metrics:

  Define, track, and improve key performance metrics such as 

  ROAS

  , 

  CAC

  , 

  AOV

  , 

  CLTV

  , 

  cart abandonment

  , and 

  repeat purchase rates

   to ensure growth objectives are met.

Performance Marketing & Customer Acquisition

• Full-Funnel

  Campaigns:

  Plan, execute, and optimize digital marketing campaigns across 

  Meta, Google, YouTube

  , 

  programmatic

  , and 

  affiliates

   to drive high-quality traffic and acquisition.

• Customer Acquisition at Scale:

  Achieve 

  sustainable CAC

   and 

  ROAS

   through high-impact, data-driven campaigns while balancing 

  scalable growth

   with 

  cost-efficiency

  .

• A/B Testing & Audience Segmentation:

  Leverage A/B testing, audience segmentation, and 

  personalized targeting

   to continuously improve ad performance and campaign relevance.

• Data-Driven Insights:

  Use 

  GA4

  , 

  Shopify analytics

  , and 

  attribution tools

   to monitor, analyze, and optimize campaign performance and ad creative.

Website Experience & Conversion Rate Optimization (CRO):

• Website Performance & Optimization:

  Own and improve the performance of  across all aspects, including 

  traffic

  , 

  speed

  , 

  UX/UI

  , 

  conversion rates

  , and the overall 

  customer journey

  .

• UX/UI Enhancements:

  Oversee the development of 

  landing pages

  , 

  visual storytelling

  , and 

  product merchandising

   strategies to create an engaging, intuitive, and premium online shopping experience.

• Continuous Improvement:

  Collaborate with tech and design teams to optimize the website using 

  heatmaps

  , 

  session recordings

  , and 

  A/B testing

  .

• Mobile Experience:

  Ensure a best-in-class mobile shopping experience, optimizing for ease of use and conversion.

Retention Marketing & CRM:

• Omnichannel Retention:

  Develop and implement an 

  omnichannel retention strategy

  , leveraging 

  email

  , 

  SMS

  , 

  WhatsApp

  , 

  loyalty programs

  , and 

  retargeting

  .

• Customer Lifecycle:

  Design impactful 

  post-purchase flows

  , 

  win-back campaigns

  , and 

  loyalty models

   to foster long-term customer loyalty and maximize 

  CLTV

  .

• Repeat Purchase Optimization:

  Continuously test and improve strategies aimed at increasing 

  repeat purchase rates

   and overall 

  customer lifetime value

  .

What We Are Looking For:

• Proven D2C Experience:

  5+ years of experience in 

  D2C growth marketing

  , ideally within a 

  luxury or premium brand

  .

• E-commerce Expertise:

  Demonstrated success in scaling 

  e-commerce businesses

   with a strong focus on 

  P&L management

  , 

  website optimization

  , and 

  performance marketing

  .

• Analytical & Data-Driven:

  Strong analytical capabilities, with experience in tools like 

  GA4

  , 

  Shopify analytics

  , and 

  attribution models

   to inform strategy.

• Leadership & Collaboration:

  Experience leading cross-functional teams in a fast-paced, results-oriented environment. Strong interpersonal skills to manage and develop internal teams and external agencies.

• Luxury Consumer Understanding:

  Deep understanding of 

  luxury consumer behaviors

   and the ability to translate this knowledge into high-impact marketing strategies.

• Adaptability & Innovation:

  A proactive, growth-oriented mindset with a passion for testing new ideas and iterating quickly.