Growth Marketing Manager

About Tamasha.Live

Tamasha.Live is a fast-growing social gaming and voice-first entertainment platform building high-engagement, community-driven products for mobile-first users. We operate in a high-velocity startup environment where experimentation, speed, and ownership matter.

OUR PRODUCTS

• Playroom – Voice chat & social gaming platform: Android | iOS

• Openly – Community-driven interactive platform: Android | iOS

ROLE OVERVIEW

We are seeking a Growth Marketing Manager who has hands-on experience scaling consumer mobile apps in fast-growing startup environments. You will own growth across acquisition, activation, engagement, retention, and monetization, working closely with Product, Design, Engineering, and Leadership.

Location: Bangalore | Work Model: Work From Office (WFO) | Immediate joiners preferred

ROLES OVERVIEW

• Own and drive the overall growth charter across the full funnel – acquisition, activation, retention, engagement, and monetization

• Plan, execute, and optimize performance marketing campaigns across Google, Meta, app networks, and emerging channels

• Define growth hypotheses, design experiments, and run A/B tests to improve key metrics

• Work closely with Product Managers to ideate and execute growth-led product features

• Analyze user cohorts, funnels, drop-offs, and behavior patterns to identify growth opportunities

• Own and improve key KPIs such as installs, CAC, DAU/MAU, retention, LTV, ROAS, and conversion rates

• Lead App Store Optimization (ASO) strategy for Android and iOS

• Build and scale referral programs, virality loops, and engagement mechanics

• Manage marketing budgets, forecasts, and ROI tracking

• Collaborate with content, influencer, and community teams to drive organic growth

• Create dashboards, reports, and insights for leadership and stakeholders

• Stay updated on industry trends, tools, and best practices in growth marketing

REQUIRED SKILL-SET

• 3–5 years of hands-on experience in Growth Marketing / Performance Marketing / Digital Marketing

• Proven experience working in fast-growing startups or high-growth consumer internet companies

• Strong experience scaling mobile apps (Android & iOS)

• Deep understanding of growth funnels, experimentation, and performance metrics

• Hands-on experience with paid marketing platforms (Google Ads, Meta, app networks, etc.)

• Strong analytical skills with experience using tools such as Firebase, Mixpanel, GA, AppsFlyer, Adjust, or similar

• Ability to translate data insights into actionable growth initiatives

• Excellent stakeholder management, communication, and execution skills

• Comfortable working in ambiguity and high-speed environments

GOOD TO HAVE

• Experience in social, gaming, audio, or community-driven platforms

• Exposure to influencer marketing, creator-led growth, or UGC ecosystems

• Experience with referral programs and virality loops

• Understanding of monetization strategies, pricing, and subscription models

• Prior collaboration with product teams on growth-led feature development

• Experience in Series A/B/C startup environments

WHY TO JOIN TAMASHA.LIVE

• Opportunity to build and scale products in a fast-growing startup environment

• High ownership and direct impact on company growth

• Work closely with leadership and cross-functional teams

• Strong experimentation culture with room to innovate

• Collaborative, transparent, and execution-focused work culture

Tamasha.Live is an equal opportunity employer and values diversity and inclusion.