Growth Marketing Manager

About Raven Labs

Raven Labs is a B2B technology company delivering IT services and digital transformation solutions to mid-market and enterprise clients. We work with complex buying journeys, multiple stakeholders, and long sales cycles—making data-driven performance marketing critical to our growth.

We offer Zoho & MS Dynamics CRM & ERP Solutions along with App Development & AI solutions amongst our other digital transformation services.

📍 Location: Remote (India) or Hyderabad Office

We are looking for a data-driven Performance Marketer to plan, execute, and optimize paid digital campaigns that drive qualified leads, demos, and revenue. You will own end-to-end performance across paid channels, continuously test and scale campaigns, and work closely with sales, design, and content teams.

Key Responsibilities

Campaign Management

• Plan, launch, and optimize paid campaigns across:
• Google Ads (Search, Display, Performance Max)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads (B2B focus)
• YouTube & remarketing campaigns
• Manage budgets to maximize ROI and reduce CAC

Campaign & Keywords Performance & Optimization

• Monitor KPIs such as CPL, CPA, ROAS, conversion rate, CTR, and quality score
• Run A/B tests on ad creatives, copies, audiences, and landing pages
• Optimize funnels from click → lead → SQL → customer

Analytics & Reporting

• Set up and manage:
• Google Analytics 4
• Google Tag Manager
• Conversion tracking & events
• Create weekly and monthly performance reports with insights and next steps

Landing Pages & CRO

• Collaborate with design/content teams to improve landing page conversion rates
• Suggest improvements based on user behaviour, heatmaps, and data

Strategy & Growth

• Identify new growth opportunities, keywords bidding strategy, audiences, and channels
• Keep up with industry trends, platform updates, and best practices

Required Skills

Technical Skills

• Strong hands-on experience with Google Ads & Meta Ads
• Experience with LinkedIn Ads
• Solid understanding of conversion tracking & attribution
• Working knowledge of GA4, GTM, and dashboards (Looker Studio is a plus)

Marketing Skills

• Funnel-based marketing mindset
• Strong copy sense for ads and CTAs
• Understanding of B2B lead quality vs lead volume

Soft Skills

• Analytical and numbers-driven
• Clear communicator with stakeholders
• Ownership mindset and attention to detail

Good to Have

• Experience in B2B SaaS / IT services / CRM / ERP
• Knowledge of SEO, CRO, or marketing automation
• Experience managing high-budget campaigns

Success Metrics

• Consistent reduction in CPL & CPA
• Improved lead quality and conversion rates
• Scalable campaigns with predictable performance
• Clear reporting and actionable insights

Success Metrics (First 90 Days)

• Launch and optimize core Google & LinkedIn campaigns
• Establish clean conversion and pipeline tracking
• Improve lead quality and MQL → SQL conversion rate
• Deliver consistent, scalable lead flow aligned with sales goals

We would love to hear from you

If you’re a marketing leader who thrives on strategy, execution, and results, we’d love to hear from you. Apply now and be part of Raven Labs’ growth journey.Please click on this link to apply: https://lnkd.in/d54bs2y6