Growth Marketing Manager

Title: Growth Marketing Manager

Location: India (Hybrid)

Experience: 8 years

Comp Range (Indicative): ?2530 LPA

About the Role

We are expanding across Fitness, Restaurants, Hotels, and Contract Food Services and we're looking for a hands-on Growth Marketing Manager to build and scale our demand generation engine.

You will be responsible for running multi-channel campaigns, owning our funnels, optimizing conversions, and building the marketing machine that fuels our next stage of growth.

This is a high-ownership, execution-focused role for someone who loves building from scratch.

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Responsibilities

Demand Generation

Plan, execute, and optimize campaigns across LinkedIn, Google, email, and social

Build vertical-specific funnels for Fitness, Restaurants, and Hotels

Drive MQL ? SQL ? Opportunity progression

Manage campaigns from idea ? execution ? reporting

Website & Conversion

Own landing pages, A/B tests, and conversion optimization

Collaborate with content + design to drive consistent messaging

Improve demo conversion and lead quality

Lifecycle Marketing

Build nurture workflows and automated sequences

Create onboarding, re-engagement, and upsell campaigns

Cross-Functional

Work closely with SDRs & AEs to refine messaging

Translate product updates into GTM plays

Collaborate with marketing ops for automation + attribution

Analytics

Own dashboards for CAC, CPL, MQL ? SQL conversions

Deliver weekly reporting to leadership

Optimize budget allocation based on ROI

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Required Experience

48 years in B2B SaaS growth or demand gen roles

Hands-on experience with HubSpot or similar (mandatory)

Proven ability to drive pipeline growth

Strong execution skills with a bias for action

Experience with running paid campaigns

Strong analytical + communication skills

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Bonus

Experience in vertical SaaS (fitness, hospitality, retail, restaurants)

Experience supporting US-facing sales teams

Webflow/WordPress/HubSpot CMS experience