Job
Description
This role is for one of our clients Industry: Operations Seniority level: Associate level Min Experience: 1 years Location: Bengaluru JobType. : full-time About the Role We’re on the hunt for a Growth Marketing Lead who thrives on building brands, scaling performance campaigns, and crafting impactful offline activations. If you live and breathe experimentation, customer psychology, and conversion funnels — while also having a knack for storytelling and brand experience — this role is your stage. You’ll partner directly with the leadership team to lead multi-channel marketing efforts, shape our brand presence, and drive sustainable growth across acquisition, retention, and engagement. What You'll Be Driving Offline & Brand-Led Growth Conceptualize and execute high-impact offline campaigns: events, trade activations, exhibitions, print media, and local brand integrations. Develop and own the brand strategy, ensuring consistency in voice, design, and messaging across all touchpoints. Performance & Digital Marketing Own paid marketing across platforms (Google Ads, Meta, LinkedIn, etc.) with a clear focus on ROAS and CAC. Design and implement SEO/SEM strategies to capture high-intent traffic and grow organic visibility. Growth Experimentation & Funnels Launch and test new acquisition channels: referral programs, partnerships, affiliate networks, or influencer tie-ups. Collaborate with product/design teams to optimize landing pages and user flows that boost conversion rates. Retention & Customer Lifecycle Build and manage end-to-end CRM and lifecycle marketing: from email to WhatsApp campaigns, loyalty journeys to reactivation loops. Analyze customer behavior, churn patterns, and LTV drivers to drive repeat business and engagement. Team & Strategy Ownership Lead a small but mighty marketing/content team to execute with speed and precision. Define and track KPIs across acquisition, engagement, and brand metrics — and communicate insights to stakeholders with clarity. Who You Are 2+ years of experience in growth marketing, preferably with exposure to both offline and digital strategies. A generalist with a specialist mindset — equally comfortable in a Google Ads dashboard as you are briefing a creative agency. Experience in interior design, furniture, or construction sectors is a big plus. Strong communicator and storyteller — able to articulate vision and data with equal impact. Action-oriented — you don’t just plan, you build and ship. Comfortable with 6-day workweeks in a startup hustle environment. Always curious, analytical, and unafraid to get your hands dirty. Nice-to-Haves (Preferred Skills) Performance Marketing (PPC, Paid Media) Brand Campaign Planning & Execution CRM & Marketing Automation Tools (HubSpot, MoEngage, etc.) Offline Channel Strategy (Events, BTL, Retail) Funnel & CRO Optimization (Google Analytics, Hotjar, etc.) Social Media Campaigns & Influencer Management
