Job Summary: The Google & Meta Ads Specialist at The Marketplace Guru is responsible for planning, executing, and optimizing paid media campaigns across Google Ads and Meta Ads (Facebook & Instagram). This role involves a strategic balance of analytical thinking, creative ad development, and ongoing optimization to achieve client goals. The ideal candidate will drive measurable growth through data-driven decisions, innovative campaign structures, and continuous performance improvement.
Key Responsibilities
Campaign Management & Optimization:
- Develop, manage, and optimize ad campaigns across Google (Search, Display, YouTube, Shopping) and Meta (Facebook & Instagram).
- Perform keyword research, audience segmentation, and competitor analysis to identify new opportunities.
- Continuously monitor campaign performance and make real-time optimizations to improve ROI and reduce CPA.
- Set up conversion tracking through Google Tag Manager, Meta Pixel, and UTM parameters to ensure accurate reporting.
- Conduct A/B testing for ad creatives, targeting options, and bidding strategies to improve results.
- Analyze performance metrics and adjust strategies to meet or exceed client KPIs.
Reporting & Collaboration
- Create weekly and monthly reports outlining key metrics (CTR, CPC, CPA, ROAS, Conversion Rate).
- Present campaign insights, performance trends, and improvement recommendations to clients or internal stakeholders.
- Work closely with creative and analytics teams to ensure ad visuals and messaging align with brand tone and audience intent.
- Stay updated on the latest advertising trends, algorithm updates, and platform best practices.
Qualifications (Please Apply Only If You Meet These Requirements)
Minimum 2 years of hands-on experience managing - Google Ads and Meta Ads campaigns.
- Google Ads Manager, Meta Ads Manager, Google Analytics, and Google Tag Manager.
- Campaign setup for Search, Display, Video, Shopping, and App campaigns.
- Conversion tracking, event setup, and remarketing strategy execution.
- Expertise in G Suite / Google Sheets with 55+ WPM (Typing Speed).
- Certifications (Mandatory / Preferred):
- Google Ads Search Certification (mandatory)
- Google Ads Display / Video Certification (preferred)
- Meta Certified Media Buying Professional (preferred)
- Google Analytics Certification (preferred)
- Excellent communication skills and attention to detail.
Experience
- Demonstrated success in managing multi-channel ad campaigns for eCommerce or service-based brands.
- Proven track record in scaling ad performance, improving ROAS, and optimizing media spend.
- Experience with tools such as Google Data Studio, Looker Studio, Canva, or Figma for performance visuals.
- Understanding of landing page optimization and funnel strategies.
Bonus Skills (A Plus For Your Application)
- Experience with SEMrush, Ahrefs, or Ubersuggest for keyword research.
- Knowledge of automation scripts or rules within Google Ads.
- Understanding of remarketing, dynamic ads, and full-funnel marketing strategy.
- Familiarity with Slack and Asana for internal communication and project management.
The Marketplace Guru Core Values
- Smart Tech, Smarter Moves: We don’t just use tech — we embrace it. AI and tools fuel faster action and smarter results.
- 1+1 = 11: Through mentoring, collaboration, and trust, we achieve more together — transforming good teams into great ones. Soft on People, Tough on Problems: We lead with empathy and respect while tackling challenges with unwavering resolve.
- Clear, Kind & Consistent: We communicate openly and respectfully. Clarity and consistency fuel progress. Intrapreneurial Instinct: We take ownership, adapt to challenges, and pursue continuous learning to push the organization forward.
- Intrapreneurial Instinct: Excellence isn’t just a goal — it’s our standard. We take full responsibility, adapting to challenges with resilience. With a commitment to continuous learning, we proactively create opportunities that fuel the org forward.
- Courage to Speak, Strength to Listen: We share truth with care - even when it’s hard. Feedback is intentional, not impulsive. We think about the “WHY”, care about the “HOW”, and deliver it when it matters most - in the movement. And when others speak, we listen to understand, not to respond.
Expectations (What To Expect)
- Work Hours: 46 hours a week, with 8 hours per day.
- Competitive Salary: Attractive base salary.
- Work From Home: Permanent WFH setup, provided you excel at your job
- A dual Monitor setup is required (at least 8GB of RAM) + 50 MBPS Internet Speed.
- Learning Resources: Unlimited access to our SOP Library to support your professional development.
- Career Growth: Clear path to advance to Account Director, with the opportunity to manage 60+ brands.
- Career Support: Ongoing guidance and mentorship for your career advancement and personal growth.
Company Overview
About The Marketplace GuruThe Marketplace Guru is an E-Commerce Marketplace Agency and Accelerator dedicated to driving global growth for brands. We help brands scale internationally by integrating them into our cross-border fulfillment network and executing strategic marketing campaigns across various global marketplaces.
Our Services Include
- Channel Onboarding / Marketplace Onboarding
- PPC Management
- SEO and Listing Optimization
- Content Creation and Creative Optimization
- Storefront Management
- Brand Strategy
- Inventory Forecasting
- Fulfillment and Shipping
- Brand Hygiene
- Data Insights & Analysis
- Ensuring Compliance for Global Markets
Why Join The Marketplace Guru?
At The Marketplace Guru, We’re More Than An Agency—we’re Your Partner In Success. Here’s Why You’ll Love Being Part Of Our Team
- Diverse Experience: Collaborate with a variety of overseas customers and global brands across multiple categories, gaining valuable insights into diverse market dynamics.
- Expert Collaboration: Partner with industry gurus and passionate teams who are committed to excellence and innovation.
- Empowered Environment: Embrace a culture of self-ownership that empowers you to take initiative and make an impact without micromanagement.
- Cutting-Edge Tools: Utilize the most advanced tools and technologies that keep you updated and enable smart working, empowering you to achieve success.
- Clear Growth Path: Experience a well-defined career trajectory with transparent steps to help you advance.
- Open Culture: Thrive in a friendly and inclusive environment that encourages open communication, collaboration, and teamwork.
Join us and become part of a transformative journey in the e-commerce landscape, where you’ll work alongside industry experts to drive innovation and success!
Skills: google tag manager,keyword research,campaigns,semrush, ahrefs, google data studio,google ads,conversion optimization
