Google & Meta Ads Specialist

Detective Guru is seeking a results-oriented Google & Meta Ads Specialist to join our in-house marketing team. You will be responsible for planning, executing, and optimizing paid advertising campaigns across Google (Search, Display, YouTube, Performance Max) and Meta (Facebook, Instagram) to generate quality leads and boost brand visibility.

This role is ideal for someone who is analytical, creative, and passionate about paid media and data-driven marketing.

Key Responsibilities

Strategy & Campaign Setup

Develop and implement paid advertising strategies to meet lead generation and branding goals.

Conduct market and keyword research to identify targeting opportunities.

Set up campaigns on Google Ads and Meta Business Manager (Facebook & Instagram).

Execution & Management:

Manage all aspects of Google and Meta campaigns: targeting, bidding, budget allocation, ad creation, and scheduling.

Optimize campaigns regularly based on KPIs like CTR, ROAS, CPA, and lead quality.

Coordinate with the design team to create high converting ad creatives and landing pages.

_ Analytics & Reporting_

Track performance using Google Analytics (GA4), Google Tag Manager, and Meta Pixel.

Generate weekly/monthly reports with actionable insights and data driven recommendations.

A/B test ad creatives, copy, targeting, and landing pages for continuous improvement.

Requirements

3-5+ years of hands on experience running Google Ads and Meta Ads campaigns.

Strong understanding of performance marketing metrics (CTR, CPC, CPA, ROAS, etc.).

Experience with conversion tracking, remarketing, and audience segmentation.

Proficiency with tools like:

Google Ads, Google Tag Manager, GA4

Meta Ads Manager / Business Suite

Basic knowledge of ad creatives and landing page optimization.

Excellent attention to detail and ability to manage budgets efficiently.

Strong analytical and communication skills.

Preferred Qualifications

Google Ads & Meta Blueprint certifications (a plus).

Experience working in lead generation campaigns (preferred).

Knowledge of UTM parameters and multi channel attribution.

Familiarity with CRM tools or lead tracking systems.

What We Offer

Competitive in-house salary: ₹25,000 – ₹35,000/month

Opportunity to work with a mission-driven organization in a unique industry

A creative and collaborative in-office environment

Growth opportunities and performance bonuses

Support for certification and professional development

How to Apply

If you are passionate about digital advertising and want to make a real impact in a growing company, we would love to hear from you.

Job Types: Full-time, Permanent

Pay: ₹240,000.00 - ₹360,000.00 per year

Benefits:

• Commuter assistance
• Paid sick time
• Paid time off

Ability to commute/relocate:

• New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Google & Meta Ads: 2 years (Required)

Location:

• New Delhi, Delhi (Preferred)

Work Location: In person