Google & Meta Ads Specialist

Role Overview: You will be working as a full-time hybrid Google & Meta Ads Specialist based in Gold Coast, QLD, with occasional flexibility to work from home. Your main responsibilities will include managing ad campaigns across Google and Meta platforms, developing strategies, executing campaigns, optimizing performance, and providing detailed performance reports. Additionally, you will be responsible for creating ad copies, targeting specific audiences, conducting A/B testing, and ensuring that all activities align with client objectives. Staying updated on the latest trends and platform developments will be crucial in this role. Key Responsibilities: - Manage ad campaigns on Google and Meta platforms - Develop strategies, execute campaigns, and optimize performance - Create ad copies, target audiences, and conduct A/B testing - Ensure alignment with client goals and stay updated on industry trends - Provide detailed performance reports to clients - Collaborate effectively with clients and internal teams - Work independently and in a hybrid work environment Qualifications Required: - Experience in Google Ads, Meta Ads, and campaign management - Proficiency in ad optimization, audience targeting, and A/B testing - Strong skills in data analysis, reporting, and performance metrics tracking - Knowledge of digital marketing strategies and trends - Excellent communication skills and ability to collaborate effectively - Bachelor's degree in Marketing, Business, or a related field preferred - Certifications in Google Ads or Meta Blueprint are advantageous,