15 Audience Targeting Jobs

Role & responsibilities Campaign Management: Plan, create, launch, and manage paid media campaigns on Meta Ads and Google Ads to achieve business goals and objectives. Optimization: Continuously monitor, analyze, and optimize campaigns to ensure maximum performance, including improving CTR, conversion rates, and ROI. A/B Testing: Develop and execute A/B tests to determine the most effective strategies, targeting, ad creatives, and bidding tactics. Audience Targeting: Utilize advanced audience segmentation and targeting strategies to ensure ads reach the right customers. Budget Management: Allocate and manage budgets across campaigns to ensure efficient spending and achieve desired results. Analytics & Reporting: Use performance metrics and analytics tools (e.g., Google Analytics, Facebook Ads Manager) to track campaign performance and provide regular reports to stakeholders with actionable insights. Trend Monitoring: Stay up-to-date with the latest trends, tools, and best practices in digital advertising to maintain competitiveness in the market. Collaboration: Work closely with creative teams to develop compelling ad creatives and copy, ensuring alignment with brand guidelines and campaign objectives. Preferred candidate profile Experience: 5 to 6 years of experience in performance marketing, with a focus on Meta Ads (Facebook/Instagram) and Google Ads. Platform Expertise: Strong knowledge of Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook, Instagram) platforms and their respective ad management tools. Analytical Skills: Ability to interpret data and performance metrics, and to make data-driven decisions to optimize campaigns. Technical Skills: Familiarity with Google Analytics, Google Tag Manager, and other tracking tools. Proficiency in Microsoft Excel or Google Sheets for reporting. Creative Mindset : Ability to collaborate with creative teams to develop compelling ads that resonate with target audiences. Communication Skills: Strong written and verbal communication skills for reporting and cross-team collaboration. Certification: Google Ads and Meta Ads certifications are a plus. Take ownership, accountability, and responsibility for the role and organization requirements Adaptable and open-minded- Good at planning, organizing, and scheduling work tasks

We are looking for a skilled Facebook & Google Ads Expert to manage and optimize high-performing ad campaigns The ideal candidate should have at least 6 months of experience and a proven track record of managing Key Responsibilities Plan, execute & optimize paid campaigns on Google & Facebook to generate leads. Monitor performance and make data-driven decisions to improve ROI. Conduct keyword research, audience targeting & competitor analysis. Develop compelling ad creatives and test variations to boost engagement. Stay up to date with digital marketing trends & platform updates. Requirements Hands-on experience with Google Ads, Facebook Ads Manager, and tracking tools. Strong analytical skills and a good understanding of lead generation. Ability to craft engaging ad copies and creatives. Perks Flexible work timings. Second Saturday Off. Fast-growing company with growth opportunities.

We are seeking a skilled SEO Executive with 2-4 years of experience in search engine optimization (SEO) and digital advertising. The ideal candidate should have hands-on experience in PPC, CPC, Instagram Ads, Facebook Ads, LinkedIn Ads, and YouTube Ads to enhance online visibility, drive traffic, and improve conversions. Key Responsibilities: Develop and implement effective SEO strategies to improve website rankings and organic traffic. Conduct in-depth keyword research, competitor analysis, and on-page/off-page SEO optimization. Plan, execute, and optimize PPC campaigns across Google Ads, Facebook, Instagram, LinkedIn, and YouTube. Optimize CPC, CTR, and conversion rates for better campaign performance. Monitor website performance using Google Analytics, Google Search Console, and SEO tools like Ahrefs, SEMrush, and Moz. Collaborate with content and design teams to create SEO-friendly content and ad creatives. Conduct A/B testing on ads, landing pages, and campaigns to enhance performance. Stay updated with the latest SEO and digital marketing trends to implement best practices. Generate monthly reports with insights and recommendations for improvement. Required Skills & Qualifications: 2-4 years of experience in SEO, PPC, and paid advertising. Strong knowledge of Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads. Expertise in CPC optimization, bidding strategies, and audience targeting. Proficiency in Google Analytics, Google Search Console, and SEO tools like SEMrush & Ahrefs. Hands-on experience with Google Tag Manager and tracking pixels. Strong analytical, problem-solving, and communication skills. Preferred Qualifications: Google Ads & Facebook Blueprint Certification is a plus. Experience in e-commerce or B2B marketing is a plus. Why Join Us? Competitive salary and growth opportunities. Work in a fast-paced and innovative environment. Learning and development opportunities. Apply now at :kapil@cssinfotech.in,hr@cssinfotech.in or call: 8859581355

Key Responsibilities Plan and manage performance marketing campaigns across Meta Ads, Google Ads (Search, Display, Shopping), YouTube, and app install networks (UAC, Facebook App Ads). Drive eCommerce sales , app downloads , and qualified lead generation using advanced funnel strategies. Analyze and optimize campaigns for ROAS, CAC, CPI, and LTV goals. Create and test high-converting creatives with content/design teams. Conduct audience segmentation, remarketing, and lookalike targeting. Use GA4, Meta Ads Manager, Firebase, and MMP tools (like AppsFlyer or Branch) for accurate tracking and attribution. Strategize and execute full-funnel paid and organic social media campaigns to increase brand visibility and conversion. Collaborate with SEO, CRM, tech, and product teams to align performance with the overall growth roadmap. Requirements 3+ years of experience in eCommerce paid marketing, lead gen, and app campaigns. Hands-on expertise in Meta Ads, Google Ads (Search, Display, Shopping), YouTube, UAC. Strong skills in conversion tracking, event setup (GA4, GTM, Firebase), and attribution. Experience scaling ROAS across multi-platform campaigns. Familiarity with Shopify, WooCommerce, or mobile app ecosystems (Android/iOS). Knowledge of landing page optimization, UTM strategies, and creative testing.

Seeking a PPC Expert with 2+ yrs experience in managing Google, Meta & LinkedIn Ads. Responsible for planning, executing, optimizing & reporting campaigns across industries with a strong focus on performance and ROI. Required Candidate profile A performance-driven marketer with deep platform knowledge, analytical mindset, creative thinking, and proven ability to manage budgets, scale campaigns, and drive measurable growth across channels.

Mr Unione is a fast-growing e-commerce brand driven by innovation, strategy, and seamless customer experiences. We unite data and design to run high-impact ad campaigns that convert and connect across global platforms like Amazon. Required Candidate profile Minimum 6 months experience with Helium 10 Jungle Scout Keepa. Strong skills in product research keyword analysis, market trends, and competitor tracking for data-driven e-commerce ad strategies.

We're looking for a sharp, data-driven Performance Marketing Specialist to join our in-house team. This on-site role requires someone who thrives on numbers, understands creative performance, and has the clarity to build high-converting journeys from ad click to checkout. You'll be responsible for managing paid marketing campaigns across Meta, Google, and other performance channels with the goal of driving measurable ROI. Key Responsibilities: Plan, launch, and optimize ad campaigns across Meta Ads, Google Ads (Search, Shopping, Display, YouTube), and more. Analyze performance metrics ( ROAS, CTR, CPA , etc.) to make data-backed optimizations. Develop creative concepts and write ad copies independently to minimize dependency on the content team. Coordinate with the design team to produce visuals based on strong creative briefs. Structure and ideate high-conversion landing pages. Manage GA4, Google Tag Manager, Pixel tracking. Leverage CRO techniques to improve campaign performance and user experience. Conduct A/B testing and audience targeting experiments. Generate reports and actionable insights using analytics tools. Required Skills & Qualifications: 2+ years of performance marketing experience ( e-commerce preferred ). Proficiency in Meta Ads Manager, Google Ads, automation and retargeting strategies. Strong knowledge of GA4 , Google Tag Manager and Pixel tracking. Excellent visualization skills to conceptualize static/video creatives. Expertise in conversion rate optimization (CRO) and data-driven decision-making. Strong written communication for crafting ad copies. Proficiency in budget planning, bid strategy optimization, and audience segmentation. Analytical mindset with a focus on campaign ROI and conversion funnels. Experience with tools like Google Sheets/Excel, Microsoft Clarity, Hotjar, or similar. Nice to Have: Certification in Google Ads/Facebook Blueprint is a plus. Prior experience in a product-based D2C brand is preferred. What We Offer: A dynamic and collaborative work environment. Competitive salary + performance-based incentives (TBD post skill assessment and interview). Opportunities for career growth and professional development. Exposure to exciting projects and campaigns in the e-commerce space. Get surrounded with the latest and greatest in Mobile tech. Location: Poonamallee High Road, Purasaiwalkam. Near Egmore Suburban and Metro Station. Google Map Location: https://goo.gl/maps/pAFQLEtsjdwjP3fe7

Position Scope: The Senior Associate, Paid Social position is a full-time role that will support the Zetas social media campaign management team. This role is a great opportunity to leverage your expertise in managing paid social campaigns while incorporating cutting edge trends in digital advertising. Priority will be given to candidates experienced with Facebook Ads Manager. Tasks will include campaign setup, KPI and pacing optimization, and reporting across multiple ad platforms. The employee will learn the key components of paid social marketing campaigns, what metrics matter, and how to create performance reports that illustrate key insights for clients. Responsibilities: Setting up campaigns according to IO requirements (ad uploads, pixels, budgets, and targeting) Analyze Facebook performance and make necessary optimizations to meet clients pacing and KPI goals Manage campaign reporting by compiling data from internal and external platforms Compile image sets for digital marketing campaigns Support campaign management team with ad-hoc requests. Requirements: Deep understanding of the paid social media ecosystem Experience with Facebook required. Additional experience with TikTok, Snapchat, YouTube, or Twitter preferred Preference will be given to candidates with Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management YouTube ad experience a plus but not required BCA / BSC degree, including quantitative coursework Strong written communication skills Meticulous attention to detail Demonstrated analytical ability Interest in digital marketing trends Willingness to work during U.S. Eastern Standard Time (EST) hours.

We're hiring a Google Ads & Performance Marketing Expert to drive lead generation through Search, Display & YouTube Ads. Must excel in bid management, audience targeting, conversion tracking & ROI optimisation. +91-9616145880 | hr@digitaldas.com

The Senior Associate, Paid Social position is a full-time role that will support the Zetas social media campaign management team. This role is a great opportunity to leverage your expertise in managing paid social campaigns while incorporating cutting edge trends in digital advertising. Priority will be given to candidates experienced with Facebook Ads Manager. Tasks will include campaign setup, KPI and pacing optimization, and reporting across multiple ad platforms. The employee will learn the key components of paid social marketing campaigns, what metrics matter, and how to create performance reports that illustrate key insights for clients. Responsibilities: Setting up campaigns according to IO requirements (ad uploads, pixels, budgets, and targeting) Analyze Facebook performance and make necessary optimizations to meet clients pacing and KPI goals Manage campaign reporting by compiling data from internal and external platforms Compile image sets for digital marketing campaigns Support campaign management team with ad-hoc requests Requirements: Deep understanding of the paid social media ecosystem Experience with Facebook required. Additional experience with TikTok, Snapchat, YouTube, or Twitter preferred Preference will be given to candidates with Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management YouTube ad experience a plus but not required BCA/BSC degree, including quantitative coursework Strong written communication skills Meticulous attention to detail Demonstrated analytical ability Interest in digital marketing trends Willingness to work during U.S. Eastern Standard Time (EST) hours

We have a wide variety of career opportunities around the world come find yours. Loyalty Loyalty is responsible for the strategic planning, development and execution of our MileagePlus programs and the associated partnership development and marketing Find your future at United! Were reinventing what our industry looks like, and what an airline can be – from the planes we fly to the people who fly them. When you join us, you’re joining a global team of 100,000+ connected by a shared passion with a wide spectrum of experience and skills to lead the way forward. Achieving our ambitions starts with supporting yours. Evolve your career and find your next opportunity. Get the care you need with industry-leading health plans and best-in-class programs to support your emotional, physical, and financial wellness. Expand your horizons with travel across the world’s biggest route network. Connect outside your team through employee-led Business Resource Groups. Create what’s next with us. Let’s define tomorrow together. Job overview and responsibilities The Marketing and Loyalty Data Analytics team is responsible for creating data-driven insights and innovation across MileagePlus. This position will support United's Chicago headquarters by conducting analyses on customer, MileagePlus activity, and flight and other operational data to ensure customer satisfaction and profitability for MileagePlus and Marketing. The analyst will be responsible for building business acumen in the marketing and loyalty areas, using SQL to create and run complex queries to pull large datasets, as well as learn and use data analysis and modelling platforms. The analyst will build dashboards using Spotfire and other data visualization and reporting tools. The analyst will translate data findings into insights and recommendations for business stakeholders. Acts as a subject matter expert in their current focus area, and takes initiative to share the knowledge Earns stakeholder trust and ensures timely communications & follow-ups Regularly offers potential solutions to business teams without much guidance, understanding business needs and translating into technical requirements Completes projects without much guidance on SQL and Spotfire Produces first drafts of solutions/approaches with minimal guidance; this can be data, queries, KPIs, QC, story and recommendations Act like owner in projects & ensures optimizations/automations, quality checks, follow-ups Works with the manager to create decks & present work to leadership This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded. This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc. Qualifications Required Bachelor's Degree 2+ years prior experience in data exploration, analysis and storyboarding Reporting and visualizations as well as statistical modelling skills are a plus We are seeking creative, driven and detail-oriented individuals who enjoy tackling tough problems with data and insights Advanced SQL, Spotfire Analytical skills including data wrangling and visualization, Storyboarding and presentation Project delivery and communications. Strategic thinking and continuous learning Must be legally authorized to work in India for any employer without sponsorship

Join our high-performing marketing team, a strategic growth engine driving inbound demand. We are looking for a data-driven Performance Marketing Specialist who thrives in campaign optimization, lead generation, and digital advertising. If you're passionate about scaling campaigns, maximizing ROI, and collaborating with cross-functional teams, this role is for you! Campaign Management - Develop, execute, and manage performance-driven campaigns across AdRoll, Google Ads and Meta for specific audience segments. Performance Optimization - Continuously monitor and analyze campaign performance, making real-time optimizations and scaling ads to improve CPL, lead quality, and CAC. Data Analysis & Reporting - Ensure data accuracy and consistency across all campaign touchpoints. Analyze performance data, generate insights, and provide recommendations for continuous improvement. Budget Management - Strategically allocate and manage ad spend to maximize efficiency and ROI while staying within budget. A/B Testing & Experimentation - Design and execute A/B for ad creatives, landing pages, and targeting strategies to improve campaign effectiveness. Direct Call & WhatsApp Campaigns - Run and optimize direct call and WhatsApp ad campaigns to drive high-intent leads and customer interactions. Market Research & Trend Analysis - Stay updated with industry trends, competitor strategies, and emerging digital marketing technologies to ensure cutting-edge campaign execution. Collaboration & Cross-Functional Alignment - Work closely with content team, creative team, sales, and other stakeholders to align on campaign goals, messaging, and deliverables. Brand Awareness & Growth Initiatives - Execute and optimize brand awareness campaigns to increase visibility, engagement, and brand recall across digital platforms. Creative & Ad Format Expertise - Experience in ad creative development, messaging optimization, and asset testing. Expertise in multiple ad formats, including video, carousel, lead ads, and dynamic retargeting. Programmatic Advertising - Experience with programmatic ad platforms beyond AdRoll is desirable. Requirements Experience: 4+ years in B2B performance marketing, specifically in Google Ads and Meta Ads with a focus on lead generation. Technical Skills: Strong proficiency in Google Ads, Meta Ads Manager, Google Analytics, and marketing automation tools. Hands-on experience with direct call and WhatsApp campaigns. Expertise in A/B testing, conversion rate optimization (CRO), and audience segmentation. Analytical Skills: Ability to interpret campaign data, optimize performance metrics, and generate actionable insights . Strategic Mindset: Strong understanding of customer journey mapping, funnel optimization, and data-driven decision-making . Collaboration: Ability to work cross-functionally with creative, sales, and tech teams to execute performance-driven marketing strategies. Preferred Qualifications Certifications: Google Ads & Meta Blueprint certifications (preferred but not mandatory). Experience in B2B lead generation and demand generation campaigns. Familiarity with CRM & third-party ad tracking and attribution models. How to Apply: If you are a driven professional with a passion for technology and a desire to impact, we would love to hear from you. You can either apply via this job portal or send your resume and a cover letter outlining your relevant experience and why you are the perfect fit for this role to pallabi.j@paramantra.com can get connected at @8904492675.

Social Media Manager (Immediate Joining) – Mumbai We seek a skilled Social Media Manager to handle content creation, paid campaigns (Meta & Google Ads), and social media management and lead generation,ads, content, and analytics. Required Candidate profile Social Media Management (Meta, Instagram, LinkedIn, Twitter) Paid Ad (Meta Ads, Google Ads) Lead Generation & Audience Targeting Content Creation & Strategy Performance Optimization Perks and benefits 500/- per shoot 1000/- travel allowance

Manage & optimize Meta Ads (Facebook & Instagram) for the US market, create content, run campaigns, optimize landing pages & track performance. Min 3 yrs in Meta Ads, 2 yrs in content. Work-from-office (BYOD). Salary up to 5.5 LPA. Mon-Fri, 12-9 PM.

We are looking for a highly skilled and data-driven Meta Media Buyer to manage and optimize paid advertising campaigns across Meta platforms (Facebook, Instagram). The ideal candidate is experienced in performance marketing, audience targeting, and ad creatives, with a strong ability to drive ROI and scale campaigns efficiently. Experience: 5+ years Salary : 30LPA - 45 LPA Location Jaipur, Rajasthan Key Responsibilities: Campaign Strategy & Execution: Develop, execute, and manage Facebook and Instagram ad campaigns to achieve business goals (leads, sales, brand awareness, etc.). Conduct audience research and segmentation to target the right demographics and interests. Create and test various ad creatives, headlines, and messaging to optimize performance. Set up campaigns within Meta Ads Manager, ensuring proper tracking and attribution. Optimization & Performance Monitoring: Continuously analyse ad performance and make data-driven decisions to improve results. Optimize ad spend, bid strategies, and budget allocation for maximum ROI. A/B test different ad variations (copy, images, videos, CTA, etc.). Monitor key performance indicators (KPIs) such as CTR, CPC, ROAS, and conversion rates. Audience Targeting & Retargeting: Develop and refine custom audiences, lookalike audiences, and interest-based targeting. Implement retargeting campaigns to maximize conversions and customer lifetime value. Utilize first-party data, CRM insights, and pixel data to enhance targeting strategies. Collaboration & Reporting: Work closely with the creative team to develop high-performing ad creatives. Provide insights and recommendations based on data analysis and market trends. Generate detailed reports on campaign performance, key learnings, and growth opportunities. Stay up to date with Metas advertising policies, algorithm updates, and best practices. Qualifications & Skills: 5+ years of experience in Paid Meta Ads advertising. Proficiency in Meta Ads Manager and Facebook Business Suite. Strong analytical skills with experience in A/B testing and performance optimization. Ability to interpret data and turn insights into actionable strategies. Experience with third-party tools like Google Analytics, Shopify, or ClickFunnels (preferred). Creative mindset with an understanding of ad copywriting and design best practices. Excellent communication skills and ability to work in a fast-paced environment. Why Join Us? Opportunity to work with a fast-growing company and scale high-budget campaigns. Hands-on experience with innovative marketing strategies and cutting-edge tools. A dynamic and collaborative team that values creativity and data-driven decision-making. Competitive salary and performance-based incentives. If you're a results-driven media buyer who loves scaling campaigns and pushing the limits of digital advertising, we'd love to hear from you!