General Manager Sales Marketing

most loved organic food brand

Role Overview:

at Ueir Organic Foods

Key Responsibilities:

1. Brand & Marketing Leadership

• Own and evolve the

  brand identity

  and customer positioning for Ueir Organic Foods.
• Build and lead

  high-impact campaigns

  across Meta, Google, YouTube, influencer networks, and offline activations.
• Ensure

  consistent storytelling

  across retail, café, D2C platforms, and social media.
• Develop

  viral, value-based content strategies

  that build emotional customer connection.
• Monitor

  brand health metrics

  — awareness, recall, sentiment, and customer trust.

2. Business Growth & Strategy

• Craft and execute

  quarterly and annual marketing & growth plans

  .
• Drive

  monthly revenue targets

  for both

  retail and online verticals

  .
• Coordinate closely with product, supply chain, operations, and cafe teams for launch rollouts.
• Leverage data to scale high-performing SKUs and campaigns.

3. Online & Retail Sales Oversight

• Align

  marketing and sales funnel performance

  across online store (D2C), marketplaces, and physical outlets.
• Support retail teams with

  footfall generation campaigns, in-store experience

  , and

  LTV strategies

  .
• Implement conversion-focused marketing for online channels: SEO, paid ads, email, affiliates, and performance tracking.

4. Business Planning & Financial Forecasting

• Collaborate with finance and leadership team to plan

  marketing budgets, revenue projections

  , and

  cost vs ROI models

  .
• Forecast and track key KPIs — CAC, ROAS, Customer LTV, online/offline sales contribution, profitability targets.
• Ensure

  profitable growth

  with a sharp eye on unit economics and operating margins.

Team Leadership & Collaboration

• Build and manage internal marketing team, agencies, creative partners, and performance vendors.
• Collaborate cross-functionally with operations, finance, product development, and customer service.
• Set clear KPIs for teams, and drive accountability through dashboards and reviews.

Key Requirements:

• 8-15 years of experience in

  Brand, Marketing, or Growth roles

  , ideally in

  D2C, FMCG, or Retail

  sectors.
• Proven track record of

  scaling brands & revenues

  across digital and retail.
• Strong understanding of

  brand-building and data-driven marketing

  .
• Experience managing

  P&L, sales forecasting, marketing budgets

  , and business projections.
• Leadership experience with

  cross-functional teams and agency partners

  .
• Passion for organic, sustainable, and clean food movements is a strong plus.