Finance & Accounts Controller

About Us:

FAE is a fast-growing D2C beauty brand based out of Mumbai. We conceptualise and create

everyone

representation of beauty with our innovative, effective and accessible cosmetic and skincare

products

Position Overview:

As the Finance & Accounts Controller at a D2C beauty brand, you will play a pivotal role in

managing the financial aspects of the company. You will work closely with leadership to

ensure the company’s financial health and sustainability, specifically in relation to working

capital management overseeing the entire accounts function, including but not limited to

building and monitoring the P&L, balance sheet, statutory requirements, cost optimization

efforts, MIS reporting & more. Joining our team as a Finance Controller offers a unique

opportunity to contribute to the success of a rapidly growing D2C beauty startup and shape

its financial strategy for sustainable growth. If you’re passionate about finance, innovation,

and making an impact in the beauty industry, we’d love to hear from you.

Roles and responsibilities:

● Sole custodian of all Finance related work at the organization.

● Develop and maintain financial models to forecast cash flow requirements, ensuring adequate working capital.

● Assess the company’s working capital needs and develop strategies to optimize cash flow, including managing debt vs equity capital.

● Monitor accounts receivable, accounts payable, and inventory levels to ensure efficient cash conversion cycle.

● Evaluate financing options and structures, including debt facilities and equity investments, to support working capital requirements.

● Collaborate with external partners such as banks, investors, and financial advisors to negotiate favourable terms for financing arrangements

● Prepare regular financial reports and presentations for management, investors, and other stakeholders. Provide financial insights and recommendations to support decision-making across the organization.

● Ensure compliance with accounting standards and regulatory requirements in financial reporting.

● Identify financial risks and develop mitigation strategies to safeguard the company’s assets and financial stability.

● Continuously assess and improve financial processes and systems to enhance efficiency and accuracy in working capital management.

● Collaborate with other departments such as operations, sales, and marketing to align

financial goals with business objectives. Act as the controller for departments to adhere to revenue and expense projections, minimizing variance from the annual budget and business plan.

● Set up a robust account wise forecasting model to help improve predictability and bring in financial discipline.

● Set up monthly review cadence for Leadership Team members comprising deep dives of specific P&L items.

● Help build a frame work for quarterly and annual operating plan, and conduct periodic budget vs actual variance analysis.

● Scale from strategic business building projects to detailed spreadsheet modelling and analysis.

● Develop clear understanding of key business drivers, analyse key f inancial metrics, provide value add inputs to founder.

● Work collaboratively with the founder for Investor reporting, fund raising and financial risk management.

Specific responsibilities:

● Lead a team that manages books of accounts using standard accounting software.

● Create processes for statement reconciliation from various revenue sources including online sales.

● Create Monthly, quarterly and annual P&L, cost analysis, profitability analysis and other important dashboards for the company.

● Ensure statutory compliances such as GST, TDS and PF.

● Ensure Company Act and shareholder agreement related compliance.

● Create monthly budgets and revenue plans.

● Analyse unit economics, profitability, revenue leakages and other financial metrics.

● Prepare monthly MIS investor dashboards and presentations.

● Prepare for audits and due diligence.

● Create financial controls for various processes such as vendor payments. Reimbursements, voucher and record keeping, etc.

● Ensure all banking transactions including the payout of salary, incentives, etc are carried out in a smooth and timely manner. 

Qualifications:

● Qualified CA or MBA in Finance or both

● 6+ years of experience in the various aspects of finance at a D2C brand with proven experience

● Strong understanding of financial principles, including working capital management, debt vs equity financing, and financial analysis.

● Excellent analytical skills with the ability to interpret complex financial data and communicate insights effectively.

● Proficiency in financial modelling, spreadsheet software, tally, uni-commerce

● Ability to thrive in a fast-paced, dynamic environment and adapt to evolving business needs. Strong leadership and interpersonal skills with the ability to collaborate cross-functionally and influence decision-making.

● Excellent analytical ability