Performance Marketing Executive

About Us:

FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, we’re redefining beauty with shade diversity, innovative formulations, honest, authentic communication.

Position Overview:

Performance Marketing Executive

What You’ll Do:

1. Growth Ownership

• Work with leadership to deliver revenue and growth targets across D2C, marketplaces, and other sales channels.
• Drive full-funnel growth: awareness → traffic → conversion → repeat purchase → LTV.
• Identify and execute quick wins as well as long-term growth experiments.

2. D2C Website Performance

• Monitor and improve website funnel metrics: traffic, conversion, cart abandonment, AOV, repeat.
• Partner with marketing to test landing pages, offers, content, and retention journeys.
• Optimize CRM (emails, SMS, WhatsApp, loyalty) for engagement and repeat sales.

3. Marketplace Management

• Support marketplace strategy: listings, campaigns, pricing, promotions, and sales optimization.
• Coordinate with account managers and marketplace teams at Nykaa, Amazon, etc/ and internally to drive visibility and sales.
• Track performance during key sale events and ensure flawless execution of launches.

4. Marketing & Performance Insights

• Ensure strong ROAS, efficient CAC, and traffic growth.
• Build and monitor dashboards across campaigns, cohorts, and channel performance.
• Spot patterns, identify what’s working, and double down on winning strategies.
• Be heavily involved in creative conceptualisation for new ad strategies, assist in strategizing to create winning ads with high ROAS

5. Cross-functional Collaboration

• Collaborate with creative, operations, and product teams to align growth initiatives.
• Ensure inventory, supply, and campaigns are in sync for smooth customer experience.
• Play a central role in new product launch planning & execution across all channels.

What We’re Looking For:

• 2 years of experience

  in growth / performance marketing / e-commerce / analytics (beauty, D2C, or FMCG preferred).
• Strong analytical skills: Excel/Google Sheets wizardry, comfort with GA, Shopify, marketplace dashboards.
• Understanding of

  growth levers

  across paid ads, CRM, conversion optimization, and retention.
• Numbers-driven mindset with a bias for execution.
• Strong communication and collaboration skills — can work cross-functionally with multiple teams.
• Entrepreneurial spirit, proactive, thrives in a fast-paced startup environment.

Why Join Us:

• Be part of

  a fast-growing D2C beauty brand

  leading inclusivity and representation.
• High-impact role with visibility across the company.
• Opportunity to learn every aspect of growth: D2C, marketplaces, performance marketing, retention, analytics.
• Fast-paced, collaborative, and creative culture.