Job
Description
1. Strategy Development & Planning: Design and implement global B2B email marketing campaigns targeted at international clients. Understand diverse international markets, buyer personas, and cultural nuances to create personalized, region-specific email content. Develop lead generation, nurturing, and re-engagement campaigns focused on consulting and IT services such as Software Development, Cloud Services, IT Outsourcing, and Digital Transformation. 2. Content Creation & Campaign Execution: Draft professionally tailored email copies (cold emails, nurturing sequences, newsletters) that resonate with decision-makers like CTOs, CIOs, IT Heads, and Procurement Managers globally. Create and manage multi-step email automation workflows to guide prospects through the sales funnel. Collaborate with the design, content, and pre-sales teams to ensure marketing collateral (case studies, whitepapers, client success stories) aligns with international client expectations. 3. Data Management & Segmentation: Maintain an up-to-date database segmented by industry, region, company size, and decision-maker roles. Ensure cleaning, validation, and privacy compliance (GDPR, CAN-SPAM, etc.) for all international email lists. Optimize segmentation to drive hyper-personalized campaigns for better engagement and conversions. 4. Campaign Optimization & Reporting: Monitor key performance indicators (open rates, CTR, bounce rates, conversions, ROI) across geographies. Perform A/B testing on subject lines, copy, and design to enhance engagement with various international segments. Analyze campaign performance and share actionable insights to improve global email strategy. 5. Tools & Technology Handling: Proficient in using international email marketing platforms like HubSpot, ActiveCampaign, Salesforce Marketing Cloud, Mailchimp, etc.. Leverage CRM and marketing automation tools to manage lead life cycles and sales funnel tracking. Utilize tools such as Google Analytics, UTM parameters, and reporting dashboards to assess international campaign impact. 6. Compliance & Best Practices: Ensure adherence to regional data protection regulations (e.g., GDPR for Europe, CAN-SPAM for the USA). Stay informed of global email marketing trends, technology shifts, and IT services demand patterns across markets. 7. Cross-Department Collaboration: Coordinate with international sales teams, delivery managers, and consultants to align marketing messages with client needs in various countries. Support outbound efforts such as international events, trade shows, webinars, and partner campaigns via email promotions. Preferred Skills: Excellent command over business English writing suited for international professional audiences. Experience handling email marketing for IT consulting or SaaS products in global markets. Familiarity with cross-border cultural differences in communication and marketing tone. Strong analytical skills to interpret international marketing data. Job Type: Full-time Pay: ₹15,000.00 - ₹35,000.00 per month Benefits: Cell phone reimbursement Internet reimbursement Paid time off Schedule: Day shift Supplemental Pay: Performance bonus Ability to commute/relocate: Noida Sector 62, Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred) Experience: Email marketing: 1 year (Required) Work Location: In person
