We are looking for a results-driven Email Marketing Specialist to plan and execute targeted email campaigns that generate qualified leads for our digital services , including mobile app and website development. The ideal candidate will have a proven track record in email automation, B2B outreach, and lead-nurturing strategies . This role is crucial to the success of our sales pipeline, developing campaigns that effectively engage decision-makers across startups, SMEs, and enterprises. Key Responsibilities 📧 Email Campaign Strategy & Execution Plan, design, and run outbound email campaigns to engage potential B2B clients. Segment email lists based on industry, business size, region, and technology needs. Personalize email content for better open and conversion rates. Continuously optimize subject lines, CTAs, and templates for higher engagement. 🧩 Lead Generation & Nurturing Build targeted prospect lists using tools such as LinkedIn Sales Navigator, Apollo, or ZoomInfo. Create and manage drip sequences to guide leads through the sales funnel. Track campaign performance and collaborate with the sales team to hand off marketing-qualified leads. Requirements 2+ years of experience in B2B email marketing or outbound lead generation. Proven ability to generate leads for technology or digital service offerings . Excellent copywriting skills with a strong grasp of business and tech audiences. Hands-on experience with email marketing platforms. Understanding of cold email best practices, deliverability , and compliance regulations (CAN-SPAM, GDPR). An analytical mindset with the ability to draw insights from data and optimize campaigns. Preferred Qualifications Experience with multi-channel prospecting , including LinkedIn outreach. Familiarity with SaaS, digital agencies, or IT services domains. What We Offer Competitive salary with performance-based incentives. Flexible working hours. Opportunity to grow within a fast-paced, innovation-driven team. Access to the latest marketing tools and professional development resources.
Company Description Sanskriti IT Solutions is a trusted partner in innovative technology and bespoke design solutions, offering personalized services to meet unique business needs. Our in-house team of expert engineers and designers collaborates to bring clients' visions to life through tailored and cutting-edge technological solutions. We are committed to delivering exceptional results that drive business success, combining expertise with creativity to meet evolving industry demands. Join us to be part of a team that values excellence and innovation. Role Description This is a full-time, on-site role for an Email Marketing Specialist located in Noida. The Email Marketing Specialist will be responsible for designing and executing email campaigns, managing email lists, analyzing performance metrics, conducting A/B testing, and ensuring campaigns align with the company’s objectives. The role involves collaborating with cross-functional teams to create engaging email content, optimizing email deliverability, and maintaining compliance with best practices and regulations for email marketing. Qualifications Experience in Email Marketing, Campaign Management, and A/B Testing Skills in Content Creation, Copywriting, and Graphic Design tailored for email campaigns Proficiency in Analytics, Reporting, and understanding of Key Performance Indicators (KPIs) Knowledge of Email Automation Tools, List Segmentation, and Email Deliverability standards Strong organizational skills, attention to detail, and the ability to meet deadlines Familiarity with industry regulations such as GDPR and CAN-SPAM Bachelor’s degree in Marketing, Communications, or a related field Prior experience in a SaaS or IT Services company is a plus