Email Marketing Specialist – Mobile App & Website Lead Generation

results-driven Email Marketing Specialist

This role is crucial to the success of our sales pipeline, developing campaigns that effectively engage decision-makers across startups, SMEs, and enterprises.

Key Responsibilities

Email Campaign Strategy & Execution

• Plan, design, and run outbound email campaigns to engage potential B2B clients.
• Segment email lists based on industry, business size, region, and technology needs.
• Personalize email content for better open and conversion rates.
• Continuously optimize subject lines, CTAs, and templates for higher engagement.

Lead Generation & Nurturing

• Build targeted prospect lists using tools such as LinkedIn Sales Navigator, Apollo, or ZoomInfo.
• Create and manage drip sequences to guide leads through the sales funnel.
• Track campaign performance and collaborate with the sales team to hand off marketing-qualified leads.

Requirements

• 2+ years of experience

  in B2B email marketing or outbound lead generation.
• Proven ability to generate leads for

  technology or digital service offerings

  .
• Excellent copywriting skills with a strong grasp of business and tech audiences.
• Hands-on experience with email marketing platforms.
• Understanding of

  cold email best practices, deliverability

  , and compliance regulations (CAN-SPAM, GDPR).
• An analytical mindset with the ability to draw insights from data and optimize campaigns.

Preferred Qualifications

• Experience with

  multi-channel prospecting

  , including LinkedIn outreach.
• Familiarity with SaaS, digital agencies, or IT services domains.

What We Offer

• Competitive salary with performance-based incentives.
• Flexible working hours.
• Opportunity to grow within a fast-paced, innovation-driven team.
• Access to the latest marketing tools and professional development resources.