Posted:8 hours ago|
Platform:
On-site
Full Time
About the Role:
We are seeking a highly skilled and detail-oriented Email Marketing Specialist with 4+ years of experience in planning, executing, and optimizing email campaigns. The ideal candidate will have a deep understanding of email strategy, segmentation, automation, A/B testing, and performance analytics.
Key Responsibilities:
Develop and manage end-to-end email marketing campaigns including strategy, design, copy, segmentation, and performance tracking.
● Work with CRM and marketing automation tools (e.g., Mailchimp, Klaviyo, HubSpot, Salesforce, ActiveCampaign) to set up workflows, automated sequences, and triggers.
● Collaborate with content, design, and product teams to create high-performing, brand-consistent email creatives.
● Build and manage audience segments based on behavioral data, demographics, and engagement levels.
● Conduct A/B tests on subject lines, send times, CTAs, and layouts to optimize engagement and conversions.
● Monitor key email metrics such as open rates, CTR, bounce rates, unsubscribes, and conversions.
● Maintain best practices for email deliverability, compliance (e.g., GDPR, CAN SPAM), and inbox placement.
● Create detailed campaign performance reports and deliver actionable insights for improvement.
● Support lead nurturing and lifecycle marketing strategies to improve customer retention and LTV. Required Skills & Qualifications:
● 4+ years of hands-on experience in email marketing strategy and execution.
● Proficient in major ESPs and marketing automation platforms (Klaviyo, Mailchimp, HubSpot, etc.).
● Strong copywriting and editing skills with attention to detail.
● Experience in HTML/CSS for email template customization.
● Solid understanding of segmentation, personalization, and behavioral targeting.
● Familiarity with analytics tools (Google Analytics, UTM tracking) and CRM integrations.
● Knowledge of email compliance regulations (CAN-SPAM, GDPR, etc.).
● Data-driven mindset with experience in reporting and interpreting campaign performance. Nice to Have:
● Experience in eCommerce, SaaS, or B2B email marketing.
● Knowledge of SMS marketing and other owned-channel strategies.
● Familiarity with customer journey mapping and funnel optimization.
● Experience with A/B testing platforms and heatmaps (e.g., Hotjar, VWO).
Job Type: Full-time
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
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