Email Marketing Executive

As an Email Marketing Executive at Techtures, you will play a crucial role in driving our digital marketing and email campaign initiatives to enhance brand presence across international markets. **Key Responsibilities:** - Plan, design, and execute targeted email marketing campaigns to promote company services, updates, and events. - Build and manage email databases, ensuring proper segmentation for personalized campaigns. - Write engaging and clear marketing copy for email campaigns and newsletters. - Coordinate with design and business development teams to create campaign visuals and messaging. - Track, analyze, and report campaign performance metrics such as open rate, click-through rate, and conversion rate. - Conduct A/B testing to optimize subject lines, email content, and CTAs for better engagement. - Ensure compliance with email marketing best practices and data protection regulations. - Support other digital marketing activities, including social media campaigns, website updates, and lead nurturing. - Research industry trends and suggest new strategies to enhance digital visibility. **Required Skills and Qualifications:** - Bachelor's degree in Marketing, Mass Communication, or a related field. - 3 years of experience in marketing, with a strong focus on email marketing or digital campaigns. - Proficiency with email marketing tools such as Mailchimp, Sendinblue, HubSpot, Zoho Campaigns, etc. - Strong written and verbal communication skills. - Analytical mindset with the ability to interpret data and create actionable insights. - Basic knowledge of design coordination and HTML for email templates (preferred). - Familiarity with social media marketing and CRM tools is a plus. Join Techtures for the opportunity to be part of a fast-growing and innovative company in the engineering and technology domain. You will have the chance to lead impactful international email marketing campaigns in a collaborative and creative work environment, with exposure to global projects and professional growth opportunities.,