Key Responsibilities Develop and manage end-to-end email marketing campaigns, including planning, segmentation, scheduling, and performance analysis. Create engaging email content, subject lines, and call-to-actions in line with brand voice and campaign objectives. Segment and manage subscriber lists to ensure targeted and relevant communications. Monitor and optimize email deliverability, open rates, click-through rates (CTR), and conversion rates. Conduct A/B testing on email elements to maximize performance. Collaborate with design, content, and product teams to ensure cohesive campaign messaging. Maintain email marketing calendar to align with product launches, events, promotions, and other initiatives. Ensure compliance with data protection regulations (e.g., GDPR, CAN-SPAM). Analyze campaign performance using tools like Google Analytics, HubSpot, Mailchimp, etc., and report findings with actionable insights. Continuously seek opportunities to improve campaign performance and subscriber engagement.
Location: Ahmedabad (Makarba) Qualifications Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field. Basic understanding of SEO principles, keyword research, and on-page/off-page optimization. Familiarity with SEO tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc., is a plus. Knowledge of HTML, CSS, and website structure is an advantage but not required. Strong analytical and problem-solving skills. Excellent written and verbal communication skills. Proactive attitude and willingness to learn in a fast-paced environment. Ability to work independently as well as part of a team. Benefits Gain hands-on experience in SEO and digital marketing. Mentorship and learning opportunities from experienced professionals. Potential for full-time employment based on performance. Certificate of completion at the end of the internship.
Social Media Manager: Roles and Responsibilities: The Social Manager will be involved in deliverables across multiple client accounts which includes the following activities: Develop, implement, and optimize social media strategies & operations across all social media platforms (including but not limited to Facebook, Instagram, LinkedIn) that aligns with the company's brand messaging and goals. Awareness about YouTube and Pinterest is a Plus Scheduling posts, videos, reels & stories on clients' Social Media platforms. Manage and monitor the company's as well as clients social media accounts , including tracking performance metrics and providing insights and recommendations for improving engagement and reach. Develop and execute social media campaigns and promotions that align with the company's and client’s marketing strategy. Stay up-to-date with industry trends and best practices for social media marketing and provide recommendations for improving the social media strategy. Use social media management tools, such as Meta Suite, Hootsuite, Buffer, and Sprout Social, to schedule and publish content, monitor engagement, and track metrics. Proficiency with Instagram tools, features and Instagram analytics as it is highly in trend amongst the brands Strong written and verbal communication skills. Identify, manage, and collaborate with influencers and brand ambassadors to expand reach and credibility. Supporting client relationships and pitches / decks & responding to client queries and needs. Involvement in client shoots and project planning to drive client brand engagement metrics. Suggest ideas to drive client marketing ROI, while leveraging key social media trends. Collaborate & coordinate with internal team & external partners to manage client deliverables. Skills Required: Proficiency in Excel, Word, PowerPoint, Google docs. Hands-on experience in content management. Good copywriting and creative content (text, image and video) skills. Analytical, Reporting and multitasking skills. Good people and relation management skill
The Social Manager will be involved in deliverables across multiple client accounts which includes the following activities: Develop, implement, and optimize social media strategies operations across all social media platforms (including but not limited to Facebook, Instagram, LinkedIn) that aligns with the companys brand messaging and goals. Awareness about YouTube and Pinterest is a Plus Scheduling posts, videos, reels stories on clients Social Media platforms. Manage and monitor the companys as well as clients social media accounts , including tracking performance metrics and providing insights and recommendations for improving engagement and reach. Develop and execute social media campaigns and promotions that align with the companys and clients marketing strategy. Stay up-to-date with industry trends and best practices for social media marketing and provide recommendations for improving the social media strategy. Use social media management tools, such as Meta Suite, Hootsuite, Buffer, and Sprout Social, to schedule and publish content, monitor engagement, and track metrics. Proficiency with Instagram tools, features and Instagram analytics as it is highly in trend amongst the brands Strong nbsp; written and verbal communication skills. Identify, manage, and collaborate with influencers and brand ambassadors to expand reach and credibility. Supporting client relationships and pitches / decks responding to client queries and needs. Involvement in client shoots and project planning to drive client brand engagement metrics. Suggest ideas to drive client marketing ROI, while leveraging key social media trends. Collaborate coordinate with internal team external partners to manage client deliverables. Skills Required: Proficiency in Excel, Word, PowerPoint, Google docs. Hands-on experience in content management. Good copywriting and creative content (text, image and video) skills.
Experience2 3 years Role Description We are looking for a skilled and creative Instagram Reels Video recorder as well as an Editor to join our team You will be responsible for creating engaging and visually appealing short-form videos for our brand as well as our clients social presence If you have a passion for video editing, a keen eye for detail, and the ability to tell stories through captivating visuals, we would love to have you on board Responsibilities Have a creative eye to record videos for Fb/IG reels and YT shorts Edit short-form videos for Instagram Reels/YouTube shorts, adhering to the brands style and guidelines Use video editing software to trim, arrange, and enhance footage for maximum impact Apply creative transitions, effects, and animations to enhance the visual appeal of the videos Optimize video content for social media format, ensuring the videos are visually appealing and engaging Content CurationSelect relevant video clips, images, and audio to create compelling and cohesive videos Incorporate on-trend and popular content elements to increase engagement and reach Collaborate with the content team to brainstorm and generate fresh ideas for Reels content Storytelling And Narration Understand the brands messaging and storytelling objectives to create videos that effectively communicate the desired message Utilize video sequencing, pacing, and audio to create a cohesive narrative and capture viewers attention Incorporate engaging captions, subtitles, or text overlays to enhance the storytelling experience Visual And Audio Enhancement Enhance video quality by adjusting brightness, contrast, saturation, and other visual parameters Sync appropriate background music, sound effects, or voiceovers to enhance the videos impact Maintain a consistent visual and audio style across all videos while aligning with the brands identity Quality Control And Optimization Review and proofread videos for errors, ensuring accurate captions, smooth transitions, and proper audio synchronization Optimize video files for efficient storage and upload while maintaining high-quality standards Stay up to date with industry trends, new editing techniques, and Instagram Reels features Qualifications Experience in video editing, specifically for Instagram Reels or similar short-form video platforms A portfolio showcasing your editing skills, creativity, and ability to craft engaging video content A keen eye for detail, composition, and visual storytelling Familiarity with Instagrams platform and Reels format, including technical requirements and best practices Strong understanding of video optimization techniques, including file compression, aspect ratios, and resolution Knowledge of current trends in social media, content creation, and popular culture Excellent time management and organizational skills to meet deadlines and handle multiple projects simultaneously Conceptualize and brainstorm ideas for Reels that align with the brands goals and target audience Collaborate with the content team to develop storyboards and scripts for Reel content Edit and assemble raw footage into polished, high-quality videos using editing software such as Adobe Premiere Pro, Final Cut Pro, VN, Capcut or any other video editing software. Optimize videos for mobile viewing and social media platforms, considering factors such as aspect ratio, duration, and file size Collaborate with the social media team to schedule and publish Reel content according to the content calendar Iterate and refine editing techniques based on feedback and performance analytics About CompanySince 2017, OTFCoder has been collaborating with multiple clients to deliver comprehensive digital solutions using the Laravel framework across various industries From its inception, the company has been guided by the principle of conceptualizing and implementing impactful ideas that drive progress for clients and enrich lives through enterprise solutions We assist organizations in overcoming the challenges posed by complexity, thereby creating avenues for innovation and growth Our services include software solutions for website development, third-party API integration, mobile applications, ERP solutions, e-commerce platforms, CMS solutions, and marketing solutions using PHP