Email Marketing Executive

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About the Role

Email Marketing Executive

Key Responsibilities

• Plan and execute email marketing campaigns for lead generation, nurturing, and retention
• Create, proofread, and edit email content (subject lines, body copy, CTAs) in line with brand tone
• Build and manage email lists, segments, and workflows
• Set up and schedule campaigns, automation journeys, and drip campaigns
• Coordinate with design/content team for creatives, banners, and landing pages
• Monitor campaign performance (open rate, CTR, conversions, unsubscribes, bounce rate) and share reports
• A/B test subject lines, send times, content formats, and layouts
• Ensure all campaigns follow email marketing best practices and anti-spam regulations
• Maintain and regularly clean email databases to improve deliverability
• Support overall digital marketing activities as and when required

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field

• 1–2 years of hands-on experience

  in Email Marketing / Digital Marketing
• Practical experience with at least one email marketing tool
• (e.g., Mailchimp, SendGrid, Zoho Campaigns, HubSpot, etc.)
• Good understanding of email marketing metrics and reporting
• Basic knowledge of customer segmentation and automation workflows
• Strong written communication skills and eye for detail
• Basic HTML for email editing (added advantage)
• Ability to work on multiple campaigns and meet deadlines

Preferred Traits

• Creative mindset with a focus on conversions and results
• Analytical approach – comfortable working with numbers and reports
• Team player with good coordination and follow-up skills
• Proactive, organized, and willing to learn new tools & trends

Work Location & Timing

• Location: Ahmedabad
• Work Mode: Hybrid
• Working Days: Monday - Friday