Social Media Marketing Manager

Role: Social Media Marketing Manager

Experience: 3-4 years

Location - Makarba, Ahmedabad

Roles and Responsibilities:

The Social Media Manager will be involved in deliverables across multiple client accounts which includes the following activities:

• Develop, implement, and optimize social media strategies & operations across all social media platforms (including but not limited to Facebook, Instagram, LinkedIn) that aligns with the company's brand messaging and goals. Awareness about YouTube and Pinterest is a Plus
• Scheduling posts, videos, reels & stories on clients' Social Media platforms.
• Manage and monitor the company's as well as client’s social media accounts , including tracking performance metrics and providing insights and recommendations for improving engagement and reach.
• Develop and execute social media campaigns and promotions that align with the company's and client’s marketing strategy.
• Stay up-to-date with industry trends and best practices for social media marketing and provide recommendations for improving the social media strategy.
• Use social media management tools, such as Meta Suite, Hootsuite, Buffer, and Sprout Social, to schedule and publish content, monitor engagement, and track metrics.
• Proficiency with Instagram tools, features and Instagram analytics as it is highly in trend amongst the brands
• Strong written and verbal communication skills.
• Identify, manage, and collaborate with influencers and brand ambassadors to expand reach and credibility.
• Supporting client relationships and pitches / decks & responding to client queries and needs.
• Involvement in client shoots and project planning to drive client brand engagement metrics.
• Suggest ideas to drive client marketing ROI, while leveraging key social media trends.
• Collaborate & coordinate with internal team & external partners to manage client deliverables.

Skills Required:

• Proficiency in Excel, Word, PowerPoint, Google docs.
• Hands-on experience in content management.
• Good copywriting and creative content (text, image and video) skills.
• Analytical, Reporting and multitasking skills.
• Good people and relation management skill