Social Media Marketing Manager

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Experience:

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Job Summary

We are looking for a strategic and execution-focused Social Media Manager to manage and scale our B2B SaaS social presence. The role requires strong channel handling, content leadership, and ownership of the content calendar, with a clear focus on driving brand authority, engagement, and demand through high-quality content and performance-driven execution.

Key Responsibilities

• Own end-to-end

  social media channel management

  (LinkedIn, Twitter/X, and other relevant platforms)
• Develop and execute

  B2B SaaS-focused social media content strategy

• Plan, manage, and optimize the

  social media content calendar

  aligned with marketing and product goals
• Conduct

  industry, competitor, and reference research

  to create insightful and value-driven content
• Provide

  visual direction

  and collaborate with design teams for creatives and brand consistency
• Write and edit high-quality

  B2B content and copy

  (thought leadership, product updates, case studies, campaigns)
• Apply

  SEO and SEM principles

  to improve reach, discoverability, and performance
• Track performance metrics, analyze insights, and continuously optimize content
• Stay updated with

  B2B SaaS trends, platform algorithms, and best practices

Required Skills & Expertise

• Strong

  content writing and copywriting

  skills for B2B audiences
• Proven experience in

  social media channel handling

  for B2B or SaaS brands
• Advanced understanding of

  SEO and SEM

  fundamentals
• Ability to plan and manage

  content calendars

  across multiple campaigns
• Good understanding of

  visual content strategy

  for social platforms
• Strong analytical and performance optimization skills
• Excellent stakeholder management and communication abilities

Experience & Qualifications

• Minimum 2+ years of experience

  as a Social Media Manager (B2B SaaS preferred)
• Experience working closely with marketing, product, and growth teams
• Familiarity with SaaS funnels, demand generation, and lead-focused content is a plus