Athflex

We’re looking for a results-driven Performance Marketing Manager to lead Athflex’s paid marketing efforts across Meta, Google, and performance-led creator campaigns. The ideal candidate will have hands-on experience managing ad platforms, optimising ROAS, and scaling D2C performance campaigns in apparel or fitness. 🛠 Responsibilities1. Strategy & Planning Define paid media strategy across Meta, Google, and YouTube Ads to hit monthly revenue goals Build, test, and scale acquisition funnels including landing pages, retargeting, and upsells Coordinate with the creative and influencer teams to align campaigns with product drops and content themes 2. Campaign Execution Manage daily operations of Meta Ads Manager, Google Ads, and push campaign platforms Set up A/B tests across creative, placements, and audiences Leverage Meta Collab Ads by coordinating with 40+ athlete/influencer handles 3. Data Analysis & Budgeting Track performance across ROAS, CPA, AOV, and LTV metrics Allocate monthly budgets across prospecting, retargeting, and creator-led campaigns Use analytics tools (GA4, TripleWhale, Meta Attribution) for decision-making 4. Collaboration Work closely with influencer ops to amplify athlete-led campaigns Coordinate with product, content, and tech teams to improve landing pages and funnel efficiency Liaise with agencies or freelancers (if any) on media buying or creative scaling ✅ Requirements 2–5 years of experience in performance marketing, preferably D2C or apparel brands Proficient in Meta Ads, Google Ads, and eComm analytics tools Demonstrated success in scaling paid campaigns with high ROAS Strong command over audience segmentation, pixel/data tracking, and funnel optimisation Familiarity with Meta Partnership Ads (Collab Ads) and UGC-led performance campaigns Comfortable in a fast-paced, growth-stage brand environment 🚀 Bonus Points Experience with tools like TripleWhale, Postscript, Klaviyo, Rebuy, etc. Has scaled Meta ads budgets above ₹5L/month profitably Passion for fitness, apparel, or community-based brands