Meta Ads Specilaist

About the Role:
We are seeking an experienced and performance-driven Meta Ads Specialist with over 4 years of experience in managing Facebook and Instagram advertising campaigns. The ideal candidate should have a strong grasp of Meta Business Suite, audience targeting, conversion tracking, creative strategy, and ROI-focused campaign optimization. Key Responsibilities:

● Strategize, launch, and manage Meta Ads campaigns across Facebook and Instagram.

● Conduct detailed audience research and segmentation to create effective targeting strategies.

● Write compelling ad copy and coordinate with creative teams for visuals and video content.

● Continuously monitor and optimize campaigns for KPIs like CTR, CPA, ROAS, and conversion rate.

● A/B test ad creatives, copy, placements, and audience segments to identify top performers.

● Set up and manage events, pixels, and conversions through Meta Events Manager.

● Analyze and report on campaign performance, providing actionable insights and recommendations.

● Collaborate with internal teams (content, design, sales) to align ad strategies with business goals.

● Stay updated on Meta platform changes, trends, policies, and ad formats. Required Skills & Qualifications:

● 4+ years of proven experience in managing Facebook and Instagram ad campaigns.

● Proficiency in Meta Business Suite, Ads Manager, Events Manager, and Audience Insights.

● Strong analytical skills with hands-on experience using tools like Google Analytics (GA4), Excel/Google Sheets, and reporting dashboards.

● Experience with Pixel setup, standard/custom events, and conversion API implementation.

● Deep understanding of ad funnels, remarketing strategies, and attribution models.

● Proven track record of managing budgets and scaling campaigns while maintaining performance metrics.

● Strong copywriting and creative briefing skills.

● Meta Blueprint Certification(s) preferred. Nice to Have:

● Experience with dynamic product ads (DPA) and catalog setup (for eCommerce).

● Knowledge of other platforms like Google Ads, TikTok Ads, LinkedIn Ads.

● Familiarity with marketing automation tools (Klaviyo, HubSpot, etc.).

● Experience working in Shopify, WooCommerce, or Magento environments.

● Basic knowledge of HTML/CSS and landing page optimization tools (e.g., Unbounce, Leadpages).

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person